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Why You Should Invest More in Marketing Research

Marketing is a central means of getting any business off the ground—it ensures that your name gains sufficient exposure to consumers to gain a customer pool. Marketing research, however, is...

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What is a Conscious Entrepreneur?

Learn how the Conscious Entrepreneur Credo should guide all business owners

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4 Things Every Successful Thought Leader Needs

Learn how to become a successful thought leader in your industry

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How Can I Make My Business Emails More Effective?

Learn how to compose and create emails that appeal to your customers

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Facebook Marketing 101

How to Promote Your Business on Facebook

The ultimate guide to getting more leads and clients through Facebook

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Websites are the Key to Marketing Success

Learn how to create a website that makes you stand out in a busy online crowd

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How to Shift a Marketing Strategy That Isn’t Working

Marketing is one of the most essential parts of your business as it helps you to find new customers and grow your business. Sometimes, the marketing strategies you use won’t...

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Cost Effective Marketing Strategies That Help You Build Customer Relationships

To succeed in marketing, you need to work on fostering relationships with your customers.

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7 Things Many New Businesses Overthink (But Shouldn’t)

If the little details are holding you back from launching your business, you could miss your opportunity.

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How to Market Your Digital Services with Traditional Strategies

Traditional marketing strategies are tried and true for a reason. However, when you are marketing for digital services, it can be difficult to figure out how to make your traditional...

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Sales, Marketing, or Something Else … Which Is Better?

The Only Marketing That Works Now Is Content Marketing

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Mistakes Young Businesses Often Make

Here are some common mistakes that tend to occur within young businesses of all kinds.

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How to Get Leads for Free on Social Media

If you are willing to trade time, energy, and passion for leads, Facebook is an infinite source.

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3 Platforms to Help You Reach Local Customers

Your company’s product might be exceptional and worth buying, but if you aren’t able to get the word out, your development will be in vain. Thankfully, there are many platforms...

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How to Start an eCommerce Business in 2021

It’s obvious that buying things online has become much more established in recent years. As a society, we are slowly moving in a direction where more and more of our...

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8 Ways to Get More Leads

8 Ways to Get More Leads … with ease and flow

Getting more leads while doing less work is the dream of any business owner.

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professional branding agency in santa cruz

How to Get Started Building Your Personal Brand

Personal Branding is one of the most important parts of a successful online business. Personal branding will help you develop a mark around your career or your name, which is...

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5 Common Marketing Mistakes – and How to Fix Them

Learn how to succeed at marketing and avoid these common mistakes biz owners make.

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How to Create a Marketing Budget

Learn how to calculate your lifestyle and business expenses + the value of a new client.

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How to Build Your Business Back Up After the Pandemic

As the world starts to get back to normal, you may be realizing that the pandemic had a bigger effect on your business than you expected. Figuring out how to...

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Make Money on Amazon Without Actually Selling Anything

“One of the only ways to get out of a tight box is to invent your way out.” ~ Jeff Bezos, CEO of Amazon Amazon in All Its Glory On the...

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What to Do When Your Marketing Strategy Isn’t Sticking

Sometimes even a small change can make a big difference in the success of your marketing campaign.

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How to use Facebook for Business Pages

Facebook Messenger VS Live Chats: Which is the Best Solution for Your Business?

Which of these popular chat tools is best for your business?

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5 best tools to check the domain authority of your website

How do you find out a website's domain authority - and why should you care?

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Why Doing Your Due Diligence Is Important For Online-Only Businesses

Many online business owners incorrectly think that they don’t have to follow the same rules and regulations as real-world businesses. If that sounds like you, think again. As an online...

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Personal Branding — the Magic Ingredient for a Thriving Online Business

Learn how to create an authentic personal brand that stands out in a busy online crowd.

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Say YES! with me for 1 minute, 11 seconds every day

Let's create a wave of YES! that ripples around the globe

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4 SEO Techniques to Rank an Online Business 

Learn 4 ways to make sure your website shows up on page 1 of Google.

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How to Choose a New Marketing Strategy

Changing your marketing strategy is a big decision that can feel overwhelming, but with the right knowledge beforehand, it can be a great decision that will improve your business. Whether...

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How to Make Your Email Marketing More Effective

Email marketing strategies have the potential to be one of your most effective tools for reaching out to leads and previous customers and converting them into sales. It’s also one...

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Greg’s Favorite CoWorking Spaces in Santa Cruz and Felton

Photographic Storytelling from the best coworking spaces in Santa Cruz and Felton. CA

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Running a Biz as a Dad During a Pandemic (Photos & Stories)

Here's what it was like running my biz while being home with my two young kids during the 2020 COVID lockdown.

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23 Apps to Run Your Marketing Funnel

My favorite apps for running a digital marketing agency and managing a fleet of freelancers.

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14 Years of Therapist Web Design Trends

Learn all about therapist web design trends - past, present, and future.

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How to Write Blog Posts that People Want to Read

Learn our secret formula for creating beautiful blog posts that people are excited to read.

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How to Turn Customers into Effective Brand Representatives

Learn how to transform clients into brand representitives

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Crucial Tools to Help Your Business Deliver Better Service

See 3 important tools you can use to help your business deliver better service.

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The Benefits of Running a Socially Conscious Company

Socially conscious businesses take action and make the world a better place.

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How to Run an Effective Social Media Campaign

Here are three suggestions that can help you create and run an effective social media campaign.

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How Market Research Can Propel Your Business to Success

Researching the industry is an essential step in the success of any thriving business.

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3 Ways to Improve Communication With Your Customers

Proper communication leads to more referrals, recurring customers, and sales!

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How to Establish Your New Business Online

Knowing the right way to establish your online presence can save you time and money in the future.

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What to Do When Your Marketing Campaign Isn’t Working

Learn how to evaluate your marketing strategy and ensure its success.

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The Rise of Online Therapy Searches During Coronavirus

Google searches for Online Therapy are way up. Has your practice adjusted?

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3 Marketing Technologies That Can Make an Impact on Your Business

These marketing technologies can make a significant impact on your small business.

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33 Examples of Good Marketing

Awesome marketing memes, a video slideshow, and vibrant travel photography.

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3 Marketing Techniques to Nurture New Customers

Marketing to the masses and winning them over is every marketer's dream. Learn how it's done.

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How to Get More Therapy Clients During Coronavirus

This therapist COVID-19 Marketing Guide teaches you how to grow your practice and shine.

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Marketing in the Coronavirus Era

People need to know that everything’s going to be alright. It’s our responsibility as marketers to do just that.

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Have a Newsletter? – You Need an Automated Welcome Series

The low down on why an automated welcome series matters - and how to create a compelling one

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How I Build Successful Marketing Funnels

Learn my entire proven formula for automating your marketing and getting more leads

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Boost Your Conversion Rates with an Effective CTA

Buttons and forms and popups, oh my! Learn everything you need to know about effective CTAs.

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10 Signs Your Website Needs a Redesign

Web design trends change quickly and the site you once loved may now be hurting your business.

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How Much is a New Client Worth?

Learn how to set your marketing budget based on a customer's lifetime value.

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How Email Deliverability Affects Your B2B Marketing Success?

Are your B2B emails getting through? Learn why deliverability is so important for your marketing.

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Exploding Topics: The Next Big Thing in SEO

What if you somehow knew that a keyword is going to trend over the internet in the coming future but it hasn't? Learn more now.

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You Don’t Need SEO … here’s why

If you want new clients asap, then SEO might not be the best marketing tool.

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6 Things to Share on Facebook to Get More Likes

Learn the best ways to get more likes and business from your Facebook business page.

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6 Great Online Scheduling Apps For Therapists — and why you need one

An online scheduling app is one of the best website tools for converting casual visitors into paying clients.

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The Ultimate Therapist Marketing Guide

Get more paying therapy clients. Learn how to promote your practice with SEO, social media, branding, and more.

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How to Optimize Your Google Business Listing

Google Business is free, easy, and a key part of any successful SEO plan. Learn how to set up your profile.

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30 Free Photos For Your Therapy Website … (and how choose more)

Choosing photos for your therapy website is an art form. Learn how the pros do it ... and get 30 free photos.

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What is a Digital Marketing Funnel — and why do you need one?

Create a system to turn random Google visitors into loyal paying clients.

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I LOVE Therapists … Here’s Why

A Therapist called me on my BS and it made me a better person (and improved my business). Here’s the story.

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8 Reasons Why You Need a Niche — (and 2 Reasons Why You Don’t)

If you think, "I don't need a niche," you're missing one of the best ways to get more paying clients.

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7 Ways to Fix Your Therapist Website – (and get more paying clients)

Learn 7 quick changes that will make any therapist website more effective.

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10 Reasons Why Your Business Needs to be on Social Media

Learn how to succeed at social media for business with these 10 powerful tips.

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How to Write a Great “About” Page for Your Business

Your about page is the second most visited page on your website. Learn how to create something that makes your dream client want to reach out.

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14 Reasons Why People Leave Your Website

Learn why people leave you website - and what you can do about it.

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How to Succeed at Google Ads » a beginner’s guide

Don't waste money - learn how to do Google Ads the right way!

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How Do I Get My Blog Post Noticed?

More than 4 million blog posts are published every day. So how do you get people to notice yours? Here are 13 ways to get people to read your blog posts.

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Website Contact Us Page

Catch Those Clients: the Keys to a Great Website Contact Us Page

Learn what to include in your website's contact page.

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Importance of Website Design

Why Is Website Design So Important for Your Business?

Learn bout the importance of great website design for your business.

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Brand Marketing: 10 Easy Ways to Communicate Your Message

Here are ten key communication strategy ideas that you can implement today.

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How Long Does SEO Take?

Beware of people offering to get you on page 1 of Google overnight. Successful SEO takes at least 6-8 months to see results ... now, learn why.

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Website Conversions: How to Optimize Your Website for Conversion

Successful websites make it easy for people to reach out or buy your product/service.

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How to make a mobile website

Web On the Go: How to Design a Mobile Friendly Website

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gmail-logo-gsuite

How to add a Google Suite email to your personal Gmail account

Learn how to check your Gsuite work email through your personal email.

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important-website-pages

The 5 Most Important Website Pages That Every Good Site Should Have

Let's take a look at 5 of the most important pages you need on your website.

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custom websites

D-I-Why?: 10 Reasons Why Custom Websites Are Much Better Than Using Website Builders

Here's why it's sometimes better to let the experts take good care of your website design.

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5 Business Lessons I Learned Traveling the World

Leaving your comfort zone behind opens new doors and helps you gain insight into life's big mysteries ... like how to run a successful business.

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business-plan-on-a-desk

Peas In a Pod: How SEO and Web Design Work Together

SEO and web design work synergistically with each other. Click here to learn how - and why.

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How to Choose a Niche For Your Therapy Practice

Step 1 toward getting more paying therapy clients is identifying your niche.

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web-design-trends-in-2019

9 Web Design Trends to Look Out for In 2019

Like any other field of design, web design trends are constantly shifting. Here's what to expect in 2019.

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What Is Web Hosting? The Only Beginner’s Guide You Need

Web hosting is the reason visitors can access your website. But what is it exactly? Let's find out.

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7 Inspirational “About Us” Page Examples For Your Website

Learn how to write the perfect About Us page by checking out these 6 great examples.

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Why Your Business Needs a Blog

A blog is a great way to grow your business and get more customers. Learn why ... and discover ways to write awesome blog posts.

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Custom Website Design in Santa Cruz

Why Should Your Santa Cruz Business Invest in a Custom Website?

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Hiring a web designer in Santa Cruz

9 Things to Look For When Hiring a Web Designer in Santa Cruz

Here's what you should be looking for when hiring a web designer in Santa Cruz.

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Creative Website Design

How to Choose a Creative Website Design for Your Therapy Practice

Learn how a creative design can help your therapy site attract your dream client.

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6 SEO Tips and Tricks For Your Therapy Practice Website

Learn 6 powerful methods, tips, and techniques for bringing more organic traffic to your therapy website.

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What is SEO – a Simple Overview of Search Engine Optimization

What is SEO, exactly? Also, how do you optimize your site for SEO … and do you really need to care? Let’s find out together in this easy-to-follow guide.

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GDPR for US Companies – A Simple Guide to Getting Compliant

GDPR affects everyone - including local American business.

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Best website design principals

6 Website Design Principles That Customers Can’t Resist

Your website may be a thing of beauty but it's no use to you if it doesn't do what you want it to do. Every website must have a purpose, whether it's to drive sales, increase engagement, or attract leads. Take a look at these website design principles that can help you to get what you want from your site.

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professional website designer

Is a Professional Website Designer Worth It? 5 Factor to Consider

With all of the tools available to help businesses DIY their own websites, you may find yourself wondering whether or not a professional website designer is worth it. Check out this guide to learn 5 important reason why hiring a professional will make a difference.

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how to make your website look professional

How to Make Your Website Look Professional: A Complete Guide

Learn how to make your website look professional, draw more people to your site, and turn visits into conversions.

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Why a Resources Page Hurts Your Therapy Website

Learn how to transform your resources page into a useful hub for your dream client.

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How to Write Great Copy for Your Website » a 10 step guide

Learn how to write great website copy that turns your dream client into a paying customer.

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Custom Website Design Services

Custom Web Design vs Templates – There’s Just No Contest

Can you really compare website templates with custom web design? We delve into the pros and cons of both and find out if templates can ever match the exclusivity and upmarket feel of custom designed websites.

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5 Reasons Why Sliders are Bad for Web Page Design

Think you want sliders in your web page design? Think again. Here are 5 big reasons to avoid sliders on your website.

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Why No One Sees Your Posts – a Guide to Facebook Business Pages

Learn 7 ways to get your Facebook posts in front of more potential clients ... without always having to pay.

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Professional website development company

What to Look For in a Website Development Company

Once you land on a website development company for your business, there are some things to know. Click here for a guide to help you navigate the process.

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best professional web design services

How to Find the Best Web Design Services

Finding the best web design services doesn't have to be overwhelming and stressful. Click here for a handy guide to help you get started with your search.

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10 Key Benefits of Hiring a Web Design Company

Are you having trouble coming up with the resources to handle web design in-house? If so, here are 10 key reasons why you should hire a web design company.

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Why You Should Invest in a Dynamic Website

Why You Should Invest in a Dynamic Website

Do you want to make a great first impression on potential clients? Click here to learn why you should invest in a dynamic website.

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How to Write Directly to Your Dream Therapy Client

Use your words to create a connection and inspire your dream client to reach out.

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Interactive Marketing Techniques to Help Your Business

People expect your website and marketing to be an experience.

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6 Creative Design Ideas to Boost Your Therapy Website

One of the biggest questions we get is “how do I represent my quality therapy services through web design?” The short answer is, “by using a creative design for your...

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stock photography diversity minority black asian fat ugly

A Diversity Problem in Stock Photography

If humanity is so diverse, then why is stock photography so white ... where are all the "real people" hiding?

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Why Cheap Web Hosting Stifles Your Business Growth

If you just bought a Ferrari, would you put sand in the gas tank?!

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Website Overhaul

10 Signs Your Therapy Site Needs an Overhaul

Are you struggling to generate traffic to your therapy company website? It may be that you once had a fantastic website that was a key part of your marketing strategy....

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8 Web Design Tips to Build a Therapist Website

8 Web Design Tips to Build a Client-Friendly Therapist Website

Nowadays, businesses need websites to reach a wider audience. If you’re a practicing therapist, you need to connect with the online crowd. 4.9 billion people use the Internet. That’s a...

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Why you need a custom website designer

What Are the Benefits of Custom Website Design?

Custom website design benefits your website and business in many ways. In fact, 48 percent of a survey’s respondents cited website design as their most important factor in determining a...

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Google is Penalizing Sites Without SSL Security

Learn how SSL Certificates (https) can increase your SEO and Google rankings.

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10 Reasons Why You Need a Web Design Consultant

Do you love your website? Are you proud to display it as a business tool and a true work of art? If the answer to either question is “no,” your...

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Copywriting and copy editing services in Santa Cruz, CA

Why Therapist Websites Need a Contact Form on Every Page

Learn how adding more contact forms can help get you more intakes.

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The Pros & Cons of Therapy Directory Sites

Do you really need Psychology Today, GoodTherapy, and all those other directory sites?

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gmail-logo-gsuite

Using Gmail’s Primary Tab – How to Ensure You Don’t Miss Anything

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