About the Site Design
Julie was quite fond of her old website’s purple color palette, so we used that as a starting point. From there, we added an air of sophistication by using a light gray texture in the background and a picture frame element around the site’s photos.
The layout is contemporary in style and blocky on purpose, touching upon a more masculine or gender-neutral design. The font usage and imagery reflect this as well. Graphic, solid, bright, and bold.
With the logo redesign, we wanted to play on Julie’s signature, making her practice feel inviting and personable. Meanwhile, the emblem uses interlocking shapes that symbolize union in a balanced or reciprocated relationship. Much like the layout, the logo’s geometric form has a certain universal (gender-neutral) appeal.