Therapist Website & SEO Case Study

Fully Human PLLC Counseling

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The results

Website design and SEO · Data through September 2026

6x

more visits from Google

20

visits from ChatGPT

(and other AI assistants in July 2026)

Monthly visits from search engines

Monthly visits from search, Jan 2025 to Sep 2026. Three-month average went from 64 to 377 a month.

About the data: Visits are from organic search only (not ads). Average monthly visits from search grew from 64 to 377. Thin line: each month. Bold line: three-month average. AI visits are from Google Analytics for July 2026.

How we got there

Where they started

Micah Fleetman was starting a solo, online-only practice with only a tiny old website. He wanted a practice that let him work a few hours a day and pick his son up from school.

What we did

Goodman Creatives designed his new website, which launched in January 2025, and ran his SEO, Google Ads and CRM, with consulting along the way.

What changed

In under a year, Micah filled his practice, raised his rates twice and turned off his Google Ads because he no longer needed them. Average monthly visits from search grew 6x, from 64 to 377, and in July 2026 he got 20 visits from ChatGPT and other AI assistants.

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About the Therapist Website Design Process

The Fully Human Health website is designed with a thoughtful, human-centered approach that emphasizes authenticity, connection, and emotional depth. Clean layouts and generous white space create a sense of openness and clarity, allowing the content to feel accessible and grounding rather than clinical.

Subtle design details and soft visual transitions support a calm, reflective experience, reinforcing the idea of therapy as a space to slow down and reconnect with oneself. Overall, the design feels intentional and compassionate, visually echoing the site’s core message of honoring the full, complex human experience.

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