Attract clients you love with a website that sounds like you ... and a team that handles all the tech.
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It starts with building your foundation: who you help, what makes you different, and how you sound.
You write your website in your own voice, with templates, prompts, and feedback every step of the way. Our team designs it, builds it, and handles every piece of tech, so you have more time for what you do best.
Greg makes the process feel simple, easy, and fun so you can sit back and focus on the work you’re actually good at.
Clare Johnson, LMFT
Not to write web pages at 10 p.m. Not to figure out how to show up on Google, or why ChatGPT recommends someone else. And not to wonder, every slow week, where your next client will come from.
But somewhere along the way, marketing became part of the job. You’ve rewritten your About page four times, and it still doesn’t sound like you. You bought a course, got halfway through, and felt worse about yourself.
None of this means you’re doing something wrong. It means you’ve been trying to do three jobs at once: therapist, business owner, and marketing department.
Some therapists want Fridays off. Others want to hire their first clinician. Some want to raise their fees with confidence. Others simply want to stop wondering where the next client will come from.
Whatever your vision looks like, this program is about building a practice that gives you more choice.
More choice over your schedule, the clients you work with, and how your practice fits into the rest of your life. It starts with the right foundation, before you spend heavily on marketing.
Most therapists think their next breakthrough is a better website or more marketing. Those matter. But they’re not your foundation.
Your foundation is knowing exactly who you serve, what makes you different, and why someone should choose you.
Get that right, and your website feels like the beginning of therapy. Skip it, and you sound like everyone else.
Most programs teach you for months, then leave you to do it alone. Most agencies do everything for you and strip out your voice. We believe both models are broken. Here’s how we do it instead.
Click each step to learn more
All of this takes just 3–4 hours a week.
Part of that goes to writing your pages and joining coaching calls. The rest goes to the marketing no website can do for you, like referral relationships and networking.
A 3-minute walkthrough
The 6 pillars of a prosperous therapy practice
Your dream client, your niche, and what makes you different, through quick guided tools or the full course.
Custom designed around your own words to turn visitors into consultations.
SEO and AI search so the right clients find you on Google, ChatGPT, and beyond.
Email follow-up, text reminders, and online scheduling so no client slips through the cracks.
Weekly group coaching calls, plus an account manager who keeps your project on track.
Lifetime course access, the Thriving Therapist Collective, and an AI marketing assistant trained on your practice.
Plus 24/7 access to your data, so you never wonder what we’re working on.
Copywriting and Google Ads management are available as add-ons.
You’re a therapist, not a tech department. When you join, these come off your list for good. (Unless you enjoy them. If you love digging into SEO, you’re welcome to keep at it.)
I went from a brand-new practice to completely full within six months.
Tracy Douglas, LPC
Your GenX Therapist
27 new clients booked an appointment in the first three months after finishing Greg’s program.
Dr. Magdalen Cheng
Founder of Encompassing Counseling
I now have private pay clients who are an ideal fit for my couples therapy practice consistently finding me through ChatGPT and other LLM platforms.
Greg and his team bring warmth, expertise, and integrity to everything they do.
Working with Greg and his team helped us build up, and now we genuinely feel more fulfilled in our careers.
Our business has gone from trying not to drown to actually being able to optimize and grow intentionally.
James McCollum, PhD
Co-Founder of SF Therapy Group
The process helped me find my voice as a therapist and connect with my dream clients in a meaningful way.
Cuyler Simmons, LICSW, SUDP
Founder of Awakenings Counseling
I’ve been with them for over a year and will continue to stay with them because they’ve really amplified our business in ways that we could not do ourselves.
Elizabeth Alegria, LPC
Founder of Gramercy Counseling
Not ready for the full program? See other ways to start.
Start with one of these. You can always upgrade later.
You say“I just want a beautiful website.”
We recommendA Website You’ll Love
You say“I’m the DIY type.”
We recommendGet More Clients eCourse
Is this the same as the $300k Therapy Practice Program?
Yes, with a new name and a better process. Some therapists took “$300k” as a promise, and we never want a number to feel like pressure. The heart of the program is the same: you build the foundation, and we bring it to life.
Do I have to write my own website copy?
Yes, and you won’t do it alone. The course gives you templates, AI prompts, and examples for every page, and our team reviews your copy before it goes live. Want us to write it for you instead? Copywriting is available as an add-on.
Do I have to go through the whole course?
No. Our guided tools get you to the same place faster. The course is there if you want to go deeper, now or later.
Will I get one-on-one coaching?
No. Support comes through the online course and weekly group coaching calls, where you can bring any question. Your account manager keeps your project on track and makes sure you’re happy with every deliverable.
What happens if I get stuck?
Everyone does at some point. Bring it to a weekly group coaching call. Your account manager also checks in to keep your project on track.
What is the Prosperous Practice Framework?
It’s the five-part process behind everything we build: Understand your dream client, Connect with them where they search, Convert visitors into consultations, Optimize what’s working, and Automate the rest.
How long does the program last?
Most practices go from kickoff to a live website in about six to eight months. Your exact timeline depends on how quickly you move through your foundation and your website copy, and we’ll map it out with you on your consult.
Can I start with something smaller?
Yes. A Website You’ll Love and the Get More Clients eCourse are both available on their own, and you can upgrade to the full program later. Everything else lives inside the program, because marketing pieced together from different freelancers rarely works. You get one team and one point of contact.
Do you run Google Ads?
Yes, as an add-on to the program. We don’t offer Google Ads on its own. We’ll talk through whether it makes sense for your practice on your consult.
How do I get started?
We take on two new practices a month so every client gets our full attention. Book a free consult, and we’ll talk about your practice and whether the program is a good fit.
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