Fill your caseload with clients you love in just 3-4 hours per week … without doing any tech stuff.
Greg makes the process feel simple, easy, and fun so you can sit back and focus on the work you’re actually good at.
CLARE JOHNSON, LMFT
Most therapists assume the next financial breakthrough in their practice will come from better marketing or a new website. Those things matter. But they’re not your foundation.
Your foundation is knowing exactly who you serve, what makes your approach different, and why someone should choose you over myriad other therapists in your community.
Without clarity, every marketing decision becomes harder. Your website feels generic. Your ads cost more. Your messaging blends in. Growth becomes slower, more expensive, and harder to sustain.
When your foundation is strong, everything changes. Marketing becomes simpler. Every tactic works harder. And your practice has something solid to grow from.
Not everyone wants a $300,000 practice.
Some therapists want Fridays off. Others want to hire their first clinician. Some want to raise their fees with confidence. Others simply want to stop wondering where the next client will come from.
Whatever your vision looks like, the $300k Practice Foundation Program is about building a practice that gives you more choice.
When you start with a solid foundation, you get more control over your schedule, the clients you work with, and how your practice fits into the rest of your life.
The number isn’t a promise or a requirement. It’s a reminder of what’s possible when you build the right foundation before investing heavily in marketing.
Most online programs spend months teaching you what to do … then leave it up to you to actually do it.
Most agencies do the opposite. They do everything for you, removing your authentic voice and leaving you with marketing that feels generic and lifeless. We believe both models are broken.
With the $300k Practice Foundation Program, you focus on the work that only you can do while our team builds the marketing ecosystem that brings everything together.
The result is a practice that reflects who you are, attracts the people you’re meant to help, and gives you the confidence to keep growing for years to come.
(yes, you get all this)
Dream client, niche, positioning, messaging, and strategy.
Designed to turn visitors into consultations.
SEO, Google Ads, AI, and content that attracts the right clients.
CRM, follow-up sequences, and workflows that save time.
Live calls and email support to keep you moving forward.
A practice designed to support whatever comes next.
Book a 30-Minute Phone Consult
1
How can your marketing make someone’s life better, even if they never become a paying client?
That question has guided everything we’ve built at Goodman Creatives … both for our clients and for our own business.
The strongest marketing doesn’t pressure people into booking an appointment. It educates them, earns their trust, and helps the right clients recognize they’ve found the right therapist.
Your foundation is what makes this possible. By combining our proven framework with what makes your practice unique, we create marketing that builds trust and attracts the right clients.
2
Every marketing strategy eventually leads people to one place: your website. That’s where curiosity becomes trust.
For many prospective clients, your website is their first step away from the stress and noise of everyday life. Before they ever meet you, it should help them feel understood, answer their biggest questions, and reassure them that they’re in the right place.
Think of your website as a virtual intake session that begins long before someone schedules their first appointment.
That’s why we don’t start by designing websites. We start by building the foundation that tells us exactly what your website needs to say.
3
One of the biggest signs you’ve built a strong foundation is that your practice no longer depends on you constantly thinking about marketing.
Newsletters. Email follow-up. Text messages. Google Ads. SEO. AI. Chatbots. Appointment reminders. Every piece of your marketing ecosystem should work together to guide the right people from their first Google search to their first appointment.
Instead of wondering what to do next, you’ll have a system that’s intentionally designed around your dream client’s journey.
That means less time chasing leads, less time managing technology, and more time doing the work you became a therapist to do.
Success stories from $300k Graduates
I went from a brand-new practice to completely full within six months.
Tracy Douglas, LPC
Your Genx Therapist
The process helped me find my voice as a therapist and connect with my dream clients in a meaningful way.
Cuyler Simmons, LICSW, SUDP
Founder of Awakenings Counseling
I've been with them for over a year and will continue to stay with them bc they've really amplified our business in ways that we could not do ourselves.
Elizabeth Alegria, LPC
Founder of Gramercy Clinic
Working with Greg and his team helped us build up, and now we genuinely feel more fulfilled in our careers.
Our business has gone from trying not to drown to actually being able to optimize and grow intentionally.
James McCollum, Phd
Co-Founder of SF Therapy Group
I now have private pay clients who are an ideal fit for my couples thearapy practice consistently finding me through ChatGPT and other LLM platforms.
Greg and his team bring warmth, expertise, and integrity to everything they do.
Debby Cherry, LMFT
27 new clients booked an appointment in the first three months after finishing Greg’s program.
dr. magdalen cheng
Founder of Encompassing Counseling
Stop trying to figure it out on your own
You’re a therapist, not a tech wizard. Spending hours tinkering with websites, fumbling through Google Ads, or trying to decipher SEO is probably not how you want to spend your time. Plus, the DIY approach often winds up costing more in the long run.
Think of us as your on-call IT department. We’ll handle the heavy lifting so you can focus on what you do best … helping people.
Our team of seasoned therapist marketing experts will build your website, launch your marketing, and take care of the technical heavy lifting that keeps your practice growing.
You don’t need to become an expert in technology. You just need the right team behind you. It’s all covered.
Writing web pages is the #1 obstacle therapists face when growing their practice. So many insecurities come up along the way. “I’m no good at copywriting.” “I can’t do this.” When a lifetime of experiences have shown you a specific reality, it’s tough to imagine anything else is possible.
In the past 20+ years, we’ve helped scores of therapists work through every copywriting roadblock and limiting belief imaginable.
Everything we’ve learned is built into our trainings, templates, AI prompts, and coaching. We break the process down into manageable, easy-to-understand steps so you’ll never again stare at a blank screen wondering what to write.
No fluff. No marketing jargon. Just practical tools and guidance that help you communicate what makes your practice unique in a way that feels authentic, natural, and true to who you are.
Building a successful practice isn’t just about websites, marketing, or copywriting. It’s also about getting out of your own way.
Self-doubt. Perfectionism. Fear of failure. Overwhelm. Anxiety. These aren’t just challenges your clients face. They’re some of the biggest reasons therapists never build the practice they know they’re capable of creating.
The success of your practice is closely tied to your own internal journey.
That’s why we spend just as much time helping you move through the mental roadblocks as we do building your website or creating your marketing.
Together, we’ll challenge limiting beliefs, build confidence through action, and create the momentum that keeps you moving forward long after the program is over.
You (and your clinicians) get lifetime access to our step-by-step curriculum for filling your caseload with ease and flow.
These video screenshare calls are your chance to ask us anything and work through roadblocks.
A website you’re proud of.
Marketing that works while you sleep.
A practice built on systems instead of guesswork.
The freedom to take a vacation.
For more than two decades, I’ve helped therapists at every stage of their journey. From associates and established solo practices to growing group practices and large mental health clinics, I kept seeing the same thing.
Every practice looked different on the surface. Different specialties. Different budgets. Different goals. But the practices that grew consistently all had one thing in common. They took the time to build a strong foundation before throwing money at marketing.
The $300k Practice Foundation Program is the culmination of every experiment, every success, every mistake, and every lesson I’ve learned over the years.
Instead of piecing everything together on your own, you’ll follow the same framework I’ve spent more than two decades refining, giving you a clear path to building a thriving private-pay practice.
This is the work that only you can do.
Through a combination of videos, workbooks, templates, and AI prompts, the online course helps you gain the clarity needed to build a thriving private pay practice.
Within a few weeks, you’ll know exactly who you’re trying to attract, what makes your practice different, and how to communicate it in a way that inspires the right people to reach out.
You’ll identify your dream client, define your niche, refine your messaging, and write website copy that sounds like you … not an AI-generated template or something a marketing agency wrote on your behalf.
Along the way, you’ll join weekly coaching calls where we answer questions, review your progress, and help you work through roadblocks before they become bigger problems.
Everything our team builds is built on top of this foundation. The clearer your foundation becomes, the stronger every piece of your marketing becomes.
Every part of the system is built around your dream client, your messaging, and the unique voice you’ve developed throughout the course. Nothing is generic. Nothing is copied from another practice. Everything is intentionally designed to support the foundation you’ve created.
As you finish each page of website copy, our team reviews it, SEO optimizes it, publishes it to your new website, and connects it to the rest of your marketing ecosystem. While you’re moving on to the next lesson, we’re bringing the previous one to life.
Behind the scenes, we’re also taking care of the details most therapists never want to think about.
By the end of this phase, you won’t just have a website. You’ll have a complete marketing ecosystem that’s designed to work together from day one.
Once your foundation is built and your marketing ecosystem is live, the focus shifts to building your confidence in what we’ve co-created.
We’ll make final adjustments to your website, Google Ads, CRM, and automations to ensure everything is working exactly as expected.
At the same time, we’ll help you become comfortable using the systems we’ve built together, and show you how everything works behind the scenes.
By the time you graduate, you’ll understand how every piece works together, giving you the confidence to continue building on the foundation you’ve created.
You’ll continue to have access to the online course, future lessons, templates, AI prompts, and every new resource we add. You’ll also remain part of the Thriving Therapist Collective, where you can ask questions, learn from other practice owners, and stay current as marketing continues to evolve.
Some practice owners continue managing everything themselves.
Others continue working with our team through the Growth Accelerator Program, where we manage, optimize, and expand everything we’ve built together.
Either way, you’ll leave with a strong foundation, a complete marketing ecosystem, and the knowledge to keep growing with confidence.
As a perfectionist, I tend to avoid things that don’t come easy to me.
Greg was incredibly patient and walked me through every step of the way! He was always easy to reach and answered my questions promptly.
Natalie Brooks, MA, LMFT
I felt like Greg was there to support me instead of me needing me to bend his way of working.
Jessica Gregg, LPC
FOUNDER OF THE CENTER FOR IMPROVING RELATIONSHIPS
The best part was that I could step back, let the team do what they do best, and trust that I was going to get the results that I am now getting.
Dr. Jason Marx
FOUNDER OF Midtown NYC Therapists
Whatever magic they did helped me fill up a caseload of my ideal clients who are willing to pay my full fee in six months!
My monthly revenue has tripled and consultations now feel so easy.
Wen Chang-Lit, MA
Founder of Integrative Creative Therapy
I have hired so many therapist marketing coaches and no body has helped me so much as Greg did in so such a short period of time.
Vielka Kano, LPC
AASECT CERTIFIED SEX THERAPIST
Working with Greg was one of the best collaborative experiences I've ever had.
David Jad Goldman, MFT
It depends on your rates and goals. If you are a solo practice owner, you need to either charge $300+/session or have a caseload of 40/week (see the screenshot below).
Instead, think of $300k as a foundational number. If you ever are going to grow into a group practice or charge $300 per session, you need a solid foundation to make that happen. That’s what you get in the program.
Here’s the reality behind the numbers:
The $300k Practice FOundation Program is a comprehensive program designed specifically for therapists and mental health professionals looking to grow their private practice, get more therapy clients, and achieve long-term success. It’s tailored to those with established practices who seek to be full or expand into a group practice.
We do all this for you:
The Profitable Practice Framework is a comprehensive marketing blueprint for filling your practice and getting more clients for less money. It consists of five key parts:
It’s ok – everyone gets stuck. In fact, 94% of people who start an online course never finish it. Those who do rarely implement the lessons on a long-term basis. Get ready to be the exception to the rule!
While we won’t knock on your door to check your progress (we’ll leave that to the pizza guy), the program includes a rock-solid accountability system.
Expect regular check-ins, 2x/week live coaching calls, tailored schedules, goal setting, progress tracking, and a crystal-clear roadmap.
Plus, our community of support removes the feeling of isolation you get with other therapist marketing courses. Get ready to can finally kick procrastination to the curb and triumphantly create the practice of your dreams.
The $300k Practice Foundation Program is a one-year container, which is no small commitment. Your new website should be live within the first four months. During that time, you can expect to dedicate 2-3 hours of work per week. After that, you will still need 30-60 minutes/week to ensure your success.
Not unless you are a professional web designer with years of experience creating effective websites for therapists.
Otherwise, the program includes a new website that is optimized for conversions while focusing on your dream client. You can view samples from our web design portfolio here.
Yes. A solid foundation is actually the best gift you can give your budding practice. That said, it is a sizeable investment and you might want to check out the online course part of the program and go the DIY route.
You will have a dedicated client success manager helping you through every step. Plus, you’ll receive ongoing support through group coaching, regular check-ins, goal setting, progress tracking, and a structured framework for success. Our community of peers and mentors ensures you’re never alone on your journey.
Yes, our program includes access to the Thriving Therapist Collective – a vibrant community of like-minded professionals. You can connect, share experiences, seek advice, and provide support to fellow participants.
Absolutely! Our “Done For You Tech” component takes care of all technical aspects, so you don’t need to be tech-savvy. We handle website design, SEO, and tech support for you.
Technically no … but, for the best results, you will want to have at least
You get lifetime access to my step-by-step curriculum for filling your caseload with ease and flow. Both the content that’s available when you join and all future content that I add.
Plus, as you grow your group practice, all your clinicians will also get access to the course at no additional charge. This can be a great bonus to offer when recruiting.
To ensure the quality of the service we provide, the $300k Practice Foundation Program is limited to two new practices per month. The next step is to reach out to schedule a free clarity call.
After filling out the form, you will be taken to my online calendar to schedule your phone consult.
The next onboarding session of the Profitable Practice Program will be announced shortly.
