Live coaching, done-for-you services, video trainings, workbooks, and templates to help you:
Dream Client. Niche. Budget. Goals. ROI. Marketing Plan.
The program begins by building a foundation for sustained success before we create or change anything.
Website. Copywriting. Google. SEO. Social Media. CRM. Intake.
Not only do we get more inquiries for your admin team, we ensure they can convert those leads into clients.
Newsletters. eBooks. Videos. Blogs. Quizzes. Ads. Chatbots.
Having the right funnels and systems in place lets you focus on client care instead of running a business,
The most successful therapy practices are the ones who took the time to do the foundational work. It’s not enough to simply identify a dream client and niche. You need a plan for incorporating that knowledge into every inch of your marketing, website, messaging, and brand.
I’ll show you how to fill your practice with clients you love — who can pay the rates you deserve. And yes, you still need a dream client for a group practice: it’s just a little more broad.
The program will help you work through common mindset roadblocks that therapists encounter when choosing a dream client, writing copy, creating a website, and doing marketing.
Google. SEO. Social Media. Blogging. Newsletters. These are all just flags we wave to get someone’s attention and bring them to your website.
Once you have their attention, your website becomes a safe space away from the stress and noise of the outside world. Use this opportunity to walk them through a virtual intake session. However, before talking about yourself, trust must be established.
With your foundation in place, we will know exactly what they need to read and see to ensure they click that “schedule your first appointment” button.
From there, you can use that knowledge to update your existing therapist website … or, let me use my decades of experience to create a new website you’ll love.
I’ve grown dozens of practices (as well as my own business) with one fundamental marketing mantra:
“How can your marketing make someone’s life better — even if they never become a paying client?”
To truly scale your practice, you need to blend a human-centered approach with a cutting-edge omnichannel marketing plan. Google Ads. SEO. Social Media. Psychology Today. PR. Local outreach. The program covers it all.
Don’t worry if that sounds overwhelming … I’ve been working with therapists for long enough to know how to keep things easy for you.
Once we create a custom marketing plan to scale your practice, you can manage it yourself or let my team of therapist marketing experts take care of everything for you.
Would you rather focus on running a business or serving clients as a therapist? The answer is obvious. Yet, when most therapists scale their practice, they wind up with more admin work than ever.
An automated marketing funnel allows you to step back from the arduous task of finding new clients for your practice.
Newsletters. eBooks. Videos. Blogs. Quizzes. Ads. Chatbots. My team taking care of your marketing. These are just some of the ways we can turn your marketing from a chore to a “set it and forget it” system.
Together, we will map out your dream client’s journey from random Google visitor to paying client. Then, I will create and optimize a bespoke system that meets your specific needs and goals.
Writing website pages is the #1 obstacle therapists face when growing their practice. In the past 18 years, I’ve helped therapists get through every copywriting roadblock and limiting belief imaginable.
With me by your side, you’ll never again stare at a blank screen and wonder what to write. Follow my comprehensive copywriting guides, templates, and ChatGPT prompts to get the words flowing quickly.
I’ll show you exactly what to write, how many words to use, and how to create a deep personal connection with your dream client. If you still get stuck, we can co-create copy on a Zoom screenshare.
“Greg really understands that we therapists are a slightly different breed, and we have different needs from other businesses. I needed a system to better reflect who I am as a therapist and speak to the clients I serve. The process Greg uses really helped me understand and zero in on those elements.”
Julie Hattershire, MSW, LISW-S
Founder of Be Connected Care
Rachel Eddins, LPC
Founder of Eddins Counseling Group
How does one share their accomplishments while still remaining humble? That’s the struggle I face as I write this. With nearly two decades of experience helping therapists at every stage of their careers, there is no one else like me out there.
In addition to my work helping solo practitioners and budding group practices, I have served as marketing director for several large mental health companies. My proven, integrative mix of web design, copywriting, and marketing has filled caseloads around the world.
Yet, my approach remains compassionate, collaborative, and down-to-earth. As a coach, I excel at harnessing your strengths … and giving you an added push when needed.
My work with business coaching for therapists is the culmination of all my experience. It’s my way of teaching, sharing, and giving back. I love helping the helpers and find endless fulfillment in seeing YOU thrive.
Sharon Potteiger, LM, CPM
The next onboarding session of the Profitable Practice Program will be announced shortly.
After filling out the form, you will be taken to my online calendar to schedule your phone consult.