Websites, SEO and AI search, advertising, automations, and tracking, built as one marketing system for solo and group practices.
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Helping therapists since 2006
★★★★★
34 five-star reviews on Google
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“I went from brand new practice to completely full within six months.”
Tracy Douglas, MS, LPC
Whether you run a solo private practice or keep a team of clinicians busy, marketing ends up on your plate. You rewrite profiles at 10pm. You wonder if the ads are working. You watch open spots sit empty for another week.
A directory here, a new website there, a few months of ads. Nothing connects, so nothing builds. So stop trying to do everything yourself. We build the system around your practice, so you can focus on what you do best.
The problem isn’t how hard you’re working. It’s that you’re working without a system.
Venture-backed platforms now spend heavily to sit between you and the people looking for help. They’ve trained clients to treat therapy like a commodity: scroll, compare rates, message five therapists at once, and book whoever answers first. Whether you’re one clinician or twenty, that’s a race independent practices can’t win on price.
If you want someone to choose your practice, give them a reason to remember you.
Every practice has an X factor, the thing that makes your dream client think, “This is the place for me.” A platform can’t copy it. Find yours and own it. Leveling that playing field for independent practices is why Goodman Creatives exists.
Ferris Bueller warned us that life moves pretty fast. That was 1986. Almost overnight, Claude and ChatGPT gave every practice owner free access to an entire marketing team. Copywriter. Graphic designer. Ads manager. Strategist. All just a chatbot away.
On paper, that’s great. But algorithms and trained knowledge can’t replace lived experience.
AI doesn’t know which strategy fits your practice, which ideas to ignore, or where small decisions today will lead six months from now.
That’s where we come in. We love the efficiency boost AI gives us. But every recommendation, every campaign, and every piece of content is shaped by human expertise before it reaches you. And as a mental health marketing agency, it’s all we’ve done since 2006.
Our mission
Improve the mental health of 1,000,000+ people by helping independent practices reach the clients who need them most.
We offer different programs depending on where you are in your career, your growth goals, and how much of the work you want to do yourself. Whichever you choose, every path grows from the same foundational roots. Start where it makes sense today.
You say
“I just want a beautiful website.”
We recommend
You bring the words. We create a design that inspires your dream client to reach out.
Learn more →
You say
“I don’t know marketing. I need help.”
We recommend
Prosperous Practice Foundation Program
You get clear on who you want to help. We build a website and marketing system around that person.
Learn more →
You say
“Our group practice is growing. We need a marketing team.”
We recommend
You tell us your priorities. We manage your digital marketing: SEO, AI search, ads, and more.
Learn more →
Start anywhere. You can always upgrade later.
Prefer to do it yourself? Start with the Get More Clients eCourse. Not sure which fits? Book a consult.
It might sound cliché, maybe even a bit Pollyanna. But it’s true. Just as you help your clients find clarity, we’re here to do the same for you. Here are a few therapists who’ve been where you are.
I could step back, let him and his team do what they do best, and trust that I was going to get the results that I am now getting.
Jason Marx, Psy.D., LCSW, CGP
Founder of Midtown NYC Therapists
27 new clients booked an appointment in the first three months after finishing the program.
Dr. Magdalen Cheng, DPsych
Encompassing Therapy and Counselling
They’ve really amplified our business in ways that we could not do ourselves.
Elizabeth Alegria, LPC-S
Founder of Gramercy Counseling
A lot of people say they find me through Google and AI these days, so whatever you’re doing is working, thanks!
Rose Schweig, LMFT
Berkeley, CA
Our business has gone from trying not to drown to actually being able to optimize and grow intentionally. That’s a big deal.
Jim McCollum, PhD
Co-founder of SF Therapy Group
What I didn’t expect was how much clarity and education I would gain in the process.
Cuyler Simmons, LICSW, SUDP
Founder of Awakenings Counseling
Founder of Goodman Creatives, head strategist, and therapist marketing expert
Do you only work with therapists?
It depends. We build websites for all mental health professionals, from therapists to psychiatrists, occupational therapists, coaches, and NPs. Most of our marketing clients are marriage and family therapists, clinical social workers, psychologists, and counselors.
Do you work with therapists outside the USA?
We build websites for practices anywhere in the world. Our marketing services are only available to practices in the United States.
Do you work with insurance-based practices?
Yes. Our programs work for private-pay, insurance-based, and mixed practices.
How much does it cost?
Our programs are investments, and the right one depends on where your practice is and what you need. We’ll talk through your options, including pricing, on your consult.
Do you do everything for me?
It depends on your path. Solo practice owners do some of the work themselves, like writing their own website copy with our guided questions, templates, and AI prompts. We review every page before it goes live. Practices in our ongoing programs hand most of their digital marketing to our team. On any path, some things stay yours, like building your referral network and the offline marketing only you can do. We give you step-by-step guidance for those.
Do you use a system or framework?
Can I buy a single service?
A few things are available on their own: A Website You’ll Love, the Get More Clients eCourse, and the Thriving Therapist Collective. Everything else lives inside a program, because marketing pieced together from different freelancers rarely works. You get one team and one point of contact.
Do you offer DIY guidance?
Yes. If you’d rather do it yourself, start with our free guides: SEO for therapists, Google Ads for therapists, and how to get AI to recommend your practice. For step-by-step training, the Get More Clients eCourse walks you through it. And the Thriving Therapist Collective is a free community where you can ask questions along the way.
What if I’m not tech-savvy?
You don’t need to be. We handle the website, the tech setup, and the support. AI can save you time, but it’s always optional. Every path works without it.
Which path is right for me?
Book a consult. We’ll ask about your practice, your goals, and your budget, then recommend the path that fits.
You look at next week’s schedule and feel calm.You know which marketing is working, and what to stop doing.Your evenings and weekends are yours again.Your dream clients find you and think, “This is the place for me.”
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After filling out the form, you will be taken to my online calendar to schedule your phone consult.
