therapist marketing agency get more therapy clients for less money

Fill your practice with a steady, predictable stream of therapy clients you love!

Scale your practice to $300k and beyond using a proven formula that has worked for scores of therapists just like you.

therapist marketing agency get more therapy clients for less money

Stop trying to do everything yourself!

Yellow accent lines as a metaphor for therapist marketing agency and therapist website design
Yellow accent lines as a metaphor for therapist marketing agency and therapist website design

Sleep better knowing you finally have a clear path to fill your caseload, scale your practice, and create a business you love. 

Our collaboration starts with an expert therapist business coach holding your hand as you build a foundation. Then, our Client Generation Team takes care of creating a high-converting website, managing your marketing, and giving you more time to focus on what you do best.

Are you ready to:

magdelan cheng therapist marketing testimonial — 27 new clients booked an appointment in the first three months after finishing Greg’s program.

Say Goodbye to Stress and Overwhelm.​

You’ve tasted the joy of a thriving practice … but, you’ve also felt the weight of uncertainty and self-doubt that comes when your phones are silent.

Frustration hits hard when your dream client finally reaches out … only to slip through the admin cracks before their intake call.

You know authentic marketing and an effective website are the keys to success … but, doing “tech stuff” and writing copy feels like a complex riddle you can’t solve.

All those DIY guides, ebooks, newsletters, YouTube videos, and online courses have left you more confused than ever.

It’s like you’re spinning on an entrepreneurial hamster wheel — eternally wondering how much spaghetti (and money) you need to toss at the wall before something sticks.

Why can’t someone give you a clear roadmap to get more therapy clients? Or, better yet, just do it all for you?

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You are not alone!

This phrase might sound cliché, perhaps even a bit Pollyanna. But, it holds an undeniable truth. Just as you help your clients find clarity and reduce stress, I’m here to do the same for you.

In the past 18 years, I have helped hundreds of therapists transform their practice from a source of stress and uncertainty into a thriving, fulfilling endeavor.

With the Profitable Practice Program, you get a proven roadmap to get more therapy clients, personalized coaching, and an automated client generation system designed to keep your practice full all year long. Adios, summer swoon!

Follow a Proven framework.



Successful practices are build on a solid foundation. Take the time to identify your dream client and niche, build a brand, set a budget, and plan your marketing.



The marketing puzzle has many pieces. Whatever channels you choose, make sure they are realistic for your budget, time, and goals.



Your website inspires people to reach out. Then, your intake process and lead tracking system ensures that no one slips through the cracks.



The marketing engine can always use fine-tuning. Run tests and try new things. Then, use data to make adjustments that lower your expenses.



Take yourself out of the process with funnels and systems that let you focus on client care instead of admin tasks.

How to get more therapy clients

The Profitable Practice Program

If you’re just looking for a DIY course with a handful of the same old tactics, hacks, and overwhelm, this isn’t it.

If you’re looking for a therapist business coach and mentor with 18 years of mental health marketing experience to help you follow a proven roadmap, take care of the tech stuff, get more therapy clients, and scale a wildly successful and sustainable practice, then this is for you.

Jessica Gregg Therapy Group Practice Marketing Consultant Testimonial - I felt tremendous relief knowing I wasn't alone — and that Greg was someone I could trust to help me figure all this out.

Core Components of the Profitable Practice Program

Foundational Stability

Don’t build your practice on a bed of mud. Having a dream client and niche is useless without a strategy for integrating that person into everything you do online. This includes your marketing plan, budget, brand, and overall goals.

As you prepare to take your practice to the next level, now is the time to go back to the basics and reevaluate everything.

The foundation that got you to this point may not be the one that fills your caseload or allows you to scale into a group practice.

Fortunately, your days of trying to figure it all out on your own are over.

I’ll break down my entire Profitable Practice Framework, showing you exactly how every piece fits into the puzzle. We’ll get clarity on your goals, budget, and timeframe — then, build a new foundation to support your continued growth and success.

Mental Roadblock Removal

Self-doubt. Perfectionism. Fear of failure. Overwhelm. Anxiety. These are more than just issues you help your clients overcome. They are common obstacles that therapists encounter when making a website, doing marketing, writing copy, and running a business.

Since the success of your practice is closely tied to your own internal journey, we focus on helping you identify and conquer the limiting beliefs that have hindered your progress thus far.

My toolkit includes practical strategies, exercises, and reframes that have worked for hundreds of therapists like you. Together, we will boost your self-confidence, defeat procrastination, and cultivate a growth mindset to steer your practice toward unprecedented success.

therapist marketing tutorial

Done-For-You Tech

You’re a therapist, not a tech wizard. Spending hours tinkering with websites, fumbling through Google Ads, or trying to decipher SEO is probably not where you want to focus your energy. Plus, the DIY approach often winds up costing you money in the long run.

Think of me as your online business partner and friendly neighborhood IT professional — ensuring your practice thrives so you can focus on what you do best.

My team of seasoned therapist web designers will craft a custom website that not only looks fantastic but also seamlessly transforms visitors into clients. And, that’s just the beginning.

Once your website is live, my Client Generation Team takes the tech burden off your shoulders, managing everything from Google Ads and SEO to social media, Psychology Today, marketing funnels, automated systems, and more. Bye bye overwhelm!

Advertising for therapists

Copywriting Made Easy

Writing web pages is the #1 obstacle therapists face when growing their practice. So many insecurities come up along the way. “I’m no good at copywriting.” “I can’t do this.” When a lifetime of experiences have shown you a specific reality, it’s tough to imagine anything else is possible.

In the past 18 years, I’ve helped therapists get through every copywriting roadblock and limiting belief imaginable.

All that experience is integrated into comprehensive trainings that break down the art of copywriting into manageable, easy-to-understand steps.

To save time, my therapist copywriting templates and ChatGPT prompts will show you exactly what to write, how many words to use, and how to create a deep personal connection with your dream client. 

No fluff, no jargon—just practical tools and guidance to help you gain the skills and confidence to convey your message effectively, making your marketing efforts seamless, non-salesy, and authentic … even when you’re writing about yourself.

marketing strategies for therapists

Support & Accountability

94% of people who start an online course never finish it. Those who do rarely implement the lessons on a long-term basis. Get ready to be the exception to the rule!

While I won’t knock on your door to check your progress (we’ll leave that to the pizza guy), the program includes a rock-solid accountability system.

Expect regular email and phone check-ins, tailored schedules, goal setting, progress tracking, and a crystal-clear roadmap.

A structured framework ensures you see the big picture, complete with clear milestones and action plans, so you can finally kick procrastination to the curb and triumphantly meet your objectives. 

Plus, our community of support removes the feeling of isolation you get with other therapist marketing courses.

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Streamlined Systems for Success

You didn’t become a therapist to juggle admin tasks, coordinate intake calls, and do marketing. Yet, that’s how you get stuck spending your free time. The result? Overwhelm, stress, missed appointments, and scattered efforts.

While building a foundation requires hands-on work, managing everything that comes after it can easily be automated or outsourced.

I’ll help you set up and implement proven systems and processes, automate routine tasks, create SOPs, and build funnels.

To further optimize your workflow, the Profitable Practice Hub offers a centralized CRM, automated intake system, email marketing platform, and reporting hub—all in one place. 

Together, we will map out your dream client’s journey from random Google visitor to paying client. Then, I will create and optimize a bespoke system that meets your specific needs and goals. The end results? Get more therapy clients for less money.

Book a 15-Minute Phone Consult

How is this different from other online programs?

Most online courses give you a lot of information and expect you to sort through it all yourself.

Or, they offer a group coaching experience where you have to fight for airtime: only to have the coach rush through your answer to ensure everybody has a turn.

Either way, you’re left doing the tech stuff and heavy lifting on your own. Do you really want to make a website, manage Google Ads, or do SEO?

With the Profitable Practice Program, you get the best of all worlds … DIY resources, 1-1 coaching, group calls, and done for you services.

How can I offer so much in one program?

Drawing from two decades of experience, I’ve developed a comprehensive framework for success. The truth is, filling your practice doesn’t have to be an uphill battle.

What you truly need is someone who can help you complete the essential tasks that only you can do, before letting my team of mental health marketing experts and web designers take care of the rest.

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What we do for you

Where other courses leave you hanging, the Profitable Practice Program takes care of the heavy lifting for you. And yes … you get all of this when you sign up.

Website design — Say goodbye to outdated websites that scare potential clients away (I’m looking at you, Brighter Vision and TherapySites). We will create a beautiful effective website that turns your dream client into a paying client.

SEO research — Show up on page 1 of Google with a custom keyword plan for your niche and location.

Blog post creation — Once your website is live, we fill your blog with SEO-friendly content to help you get more leads and fill your funnel.

Intake automation — Use our customized CRM for therapists that includes automatic email followups, text messaging, online scheduling, and calendar reminders.

Newsletter setup — Nurture the customer journey with an automated “welcome sequence,” customized for your practice and dream client.

Reporting — Get real-time access to the data we use to optimize your website and marketing.

marketing course for therapists

How the Coaching Process Works

To ensure that you receive the personalized attention required for success, the Profitable Practice Program includes three 1-1 coaching calls to complement the group calls and community forum.

Kickstarter Clarity Coaching (one 1-1 call) — To customize the program to your specific (and immediate) needs and goals, we’ll hop on a private session before your first group call.

Roadblock Remover Coaching (two 1-1 calls)A full session dedicated to whatever is holding you back. Use ’em when you need ’em.

Weekly Group Calls — If you have a question, someone else probably has that same one. Learn from your peers and create connection in a disconnected world.

Small Onboarding Groups — Work through the foundational steps with other therapists who are in the same place as you.

seo for therapists
google ads for therapists

What else do you get?

Grow your practice with ease and flow

Hi. I'm Greg Goodman, Mentor and Expert Business Coach For Therapists

How does one share their accomplishments while still remaining humble? That’s the struggle I face as I write this. With nearly two decades of experience helping therapists at every stage of their careers, there is no one else like me out there.

In addition to my work helping solo practitioners and budding group practices, I have served as marketing director for several large mental health companies. My proven, integrative mix of web design, copywriting, and marketing has filled caseloads around the world.

Yet, my approach remains compassionate, collaborative, and down-to-earth. As a coach, I excel at harnessing your strengths … and giving you an added push when needed.

My work with business coaching for therapists is the culmination of all my experience. It’s my way of teaching, sharing, and giving back. I love helping the helpers and find endless fulfillment in seeing YOU thrive.

18 Years of Experience

helping mental health professionals in practices across the world.

100+ Websites Designed

since I fell in love with the art form in a high school computer class.

300+ Therapists Helped

with my unique blend of web design, marketing, and coaching.

1 National Geographic TV Show

filmed about my other career as a photographic storyteller.

Maya Johansson, LMFT, recommends Goodman Creatives for therapist marketing and websites for therapists


"Greg’s relational intelligence makes him really well suited to the mental health field, which is a rare quality in the marketing world."

“Greg was instrumental in our clinic’s success. He has a niche understanding of our market and has great insight into strategy. He’s also very high-integrity as an individual and I trust him completely in our work together.”

Maya Johansson, LMFT, recommends Goodman Creatives for therapist marketing and websites for therapists

Maya Johansson, LMFT
Co-Founder of Well Clinic SF

Get more therapy clients with ease and flow

Who is the Profitable Practice Program For?

Julie Hattershire therapist marketing agency testimonial - My practice has been full for years ... with a waitlist, thanks to Greg.

To succeed you need to:

Don't sign up if you:

FAQs about the Profitable Practice Program

The Profitable Practice Program is a comprehensive program designed specifically for therapists and mental health professionals looking to grow their private practice, get more therapy clients, and achieve long-term success. It’s tailored to those with established practices who seek to be full or expand into a group practice.

The Profitable Practice Framework is a comprehensive marketing blueprint for filling your practice and getting more clients for less money. It consists of five key parts:

  • Understand: Build a foundation by identifying your dream client, selecting a niche, setting clear business goals, allocating a marketing budget, and developing a strong brand identity.
  • Connect: Create a marketing plan involving content marketing, social media presence, SEO, networking and referrals, paid advertising, community involvement, and listing on therapist directory sites.
  • Convert: Enhance your website for user engagement with a user-friendly design, effective copywriting, ethical client testimonials, online scheduling and contact forms, a follow-up system, and CRM integration.
  • Optimize: Utilize data and systems efficiently with analytics tools, conversion rate optimization (CRO), conducting market research, and implementing retargeting ads.
  • Automate: Streamline marketing and administrative efforts through email marketing automation, social media scheduling, automated reporting, hiring a marketing team, and employing a virtual assistant (VA).

It’s ok – everyone gets stuck sooner or later. The question is, how can you move past that? If you need 1-1 help or an accountability buddy, let’s chat!

The Practice Prosperity Program is a one-year container, which is no small commitment. Your new website should be live within the first four months. During that time, you can expect to dedicate 2-3 hours of work per week. After that, you will still need 30-60 minutes/week to ensure your success.

Not unless you are a professional web designer with years of experience creating effective websites for therapists.

Otherwise, the program includes a new website that is optimized for conversions while focusing on your dream client. You can view samples from our web design portfolio here.

No. This program is designed for established therapists who already have a steady revenue stream and client base. That said, I do have offerings for those new to private practice:

You’ll receive ongoing support through 1-1 coaching, group coaching, regular check-ins, goal setting, progress tracking, and a structured framework for success. Our community of peers and mentors ensures you’re never alone on your journey.

We offer a robust accountability system with email and phone check-ins, tailored schedules, and goal-setting mechanisms. It’s designed to keep you on track and motivated throughout the program.

Yes, our program includes a vibrant community of like-minded professionals. You can connect, share experiences, seek advice, and provide support to fellow participants.

Absolutely! Our “Done For You Tech” component takes care of all technical aspects, so you don’t need to be tech-savvy. We handle website design, SEO, and tech support for you.

Technically no … but, for the best results, you will want to have at least

  • 1-2 years in private practice
  • More than 50% of your caseload filled
  • At least $1,500/month to invest in marketing
  • Ambitions to open or scale a private practice

You get lifetime access to my step-by-step curriculum for filling your caseload with ease and flow. Both the content that’s available when you join and all future content that I add.

Plus, as you grow your group practice, all your clinicians will also get access to the course at no additional charge. This can be a great bonus to offer when recruiting.

The next step is to join the waitlist and reach out to schedule a free clarity call.

Just need a one-off service?

Yellow accent lines as a metaphor for therapist marketing agency and therapist website design
Yellow accent lines as a metaphor for therapist marketing agency and therapist website design

There are still ways to collaborate even if the Profitable Practice Program isn’t a fit. I offer a-la-carte web design and marketing services to therapists at every stage of their business journey. 

Or, maybe you’re stuck and want an hour of consulting to bounce ideas off a compassionate expert. Whatever you need, I’m here to help.

Rachel Eddins recommends Greg Goodman for group therapy practice marketing agency services


"Greg has a broad marketing knowledge base and knows how to pull together resources to cover the spectrum of digital marketing."

“Greg is highly skilled at digital and email marketing, social media, user experience and has been extremely helpful in translating our website vision and needs into a practical reality. Greg is easy to work with, a great writer, and creative thinker. A true marketing manager! Highly recommend Greg for any marketing needs.”
Rachel Eddins recommends Greg Goodman for group therapy practice marketing agency services

Rachel Eddins, LPC
Founder of Eddins Counseling Group

A small sample of the practices I have helped

Reach Out and Ask Me Anything

book a 30-minute clarity call

After filling out the form, you will be taken to my online calendar to schedule your phone consult.

Join the waitlist

The next onboarding session of the Profitable Practice Program will be announced shortly.