This course helps you build a foundation, write words your dream clients connect with, and give your web designer everything they need to create a website that works.
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Your website, your copy, your marketing… even your consult calls. This course helps you get clear on who you’re for, then turn it into a website your dream clients love.
I feel like I've spent years spinning my wheels on how to write good website copy and your process is really working for me.
Gina Campbell, LISW, LICSW, MDiv
Years of school. Thousands of supervised hours. Exams, paperwork, and more self-reflection than most people do in a lifetime. You did all of it to help people… yet with all that experience, they never taught you how to “do marketing.”
So you did your best. You built a website, set up your Psychology Today profile, maybe even tried Google Ads. And the phone still isn’t ringing the way you hoped… or when it does, it’s not the clients you love working with.
Being a great therapist and growing a thriving practice are two different skills. This course helps you bridge those worlds.
They all built a foundation first: knowing exactly who they serve, and what their dream client needs to hear to say YES!
If choosing a niche brings up resistance, you’re not alone. “I don’t want to lock myself in.” But a dream client doesn’t lock you into anything for the rest of your career. It gives your website and marketing one consistent message and makes your dream client the hero of their own story. When they feel seen, they reach out.
When you try to talk to everyone, you wind up talking to no one at all.
Most therapist websites read like a list of services: “I provide CBT and EMDR for adults with anxiety.” It’s accurate. It’s also the same sentence on hundreds of other websites ... and it doesn’t make anyone feel a thing.
The most successful websites make the reader the hero of their own journey. They use gentle “you” statements that describe what the reader is going through, without pointing a finger:
“It can be tough to sleep when you’re lying awake replaying every conversation from the day.”
“It’s exhausting to feel like you’re the one holding everything together.”
When someone reads a line like that, they feel understood. That’s when they reach out. And it’s one of the core copywriting formulas you’ll learn in the course.
Three steps, in the order a practice grows: the foundation first, then the words, then the website.
Click each step to learn more
AI Built Into Every Step
The videos and workbooks walk you through the thinking. AI helps you get it on the page faster. Every step comes with prompts, guided apps, and tools that do the heavy lifting, so you can finish your foundation without giving up your nights and weekends.
The practice growth class you never got in grad school
Step-by-step video lessons for every part of the process.
For your dream client, niche, and “I help” statement.
Copy templates and prompts for every core page of your website.
A page plan and website design brief your designer can build from.
Questions and support inside the Thriving Therapist Collective.
Every future update to the course, at no extra cost.
A highlight of the process was my experience with the online course… Greg's coaching during the homepage planning and creation made everything much easier and truly enjoyable.
Sandra Benussi
Root, Switzerland
What stood out for me through these videos was him encouraging me to be real with who I am and how I connect with my dream clients.
Magdalen Cheng, DPsych
Singapore
Greg's videos have an amazing amount of specificity… it utilizes other therapists' sites to show how it is done.
Bonnie Leggo, LCSW, CSAC, SE-P, RYT
Milwaukee, WI
Greg guided me through defining my dream client niche in a way I hadn't thought through before… The copywriting process helped me find my voice as a therapist.
Cuyler Simmons, LICSW, SUDP
Seattle, WA
Going through the website content, answering those questions… really helped me focus on what my practice wants to focus on as a whole.
Jessica Gregg, MSEd, MA, LPCS
Mount Pleasant, SC
Clients often comment on how much they resonate with the flow and language of my website.
Debbie Cherry, LMFT
San Francisco, CA
Choose how you’d like to pay
How much is it?
$1,997, with payment plans available. That includes lifetime access, every future update, and the Thriving Therapist Collective community.
Do I have to use AI?
No. Videos walk you through every step the traditional way. The AI prompts (for ChatGPT or Gemini) are there when you want to move faster.
I’m not a good writer. Will this work for me?
Yes. Talk through your ideas instead of typing, use the templates for a first draft, and edit from there. There are lessons on roadblocks and perfectionism, because almost everyone gets stuck somewhere.
Is there coaching?
There’s no one-on-one coaching. You get the community for questions and support. Weekly group coaching calls are part of the Prosperous Practice Foundation Program.
What’s the difference between this course and the Prosperous Practice Foundation Program?
This course is the do-it-yourself path. You work at your own pace, write your own website words with the templates and AI prompts, and hand everything off to your web designer.
The Prosperous Practice Foundation Program is the done-with-you path. You get this course plus weekly group coaching calls, and our team builds your custom website. If you start here and want more support later, you can move up to the Foundation.
Does it teach SEO or Google Ads?
No. It builds the foundation those channels depend on. Our team offers SEO and Ads when you’re ready.
Is the course included if Goodman Creatives builds my website?
Yes. It’s free with a Goodman Creatives website, and we build your site using your copy exactly as you write it.
Does it work for group practices?
Yes. There’s a separate about page lesson for groups.
How long does it take?
It’s self-paced. Most people spend 2–3 hours a week.
Is the course included if Goodman Creatives builds my website?
Yes. The course is free when Goodman Creatives builds your website, and it’s the first step of the Prosperous Practice Foundation Program.
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