Therapist Website & SEO Case Study

Midtown NYC Therapists

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The results

Website design and SEO · Data through September 2026

9x

more visits from Google in one year

29,592

views on Google a month

(up from 138)

21x

more website clicks from their Google Business Profile

(from 7 to 149 a month)

Monthly visits from search engines

Monthly visits from search, Oct 2025 to Sep 2026. Three-month average went from 25 to 226 a month.

About the data: Visits are from organic search only (not ads). Average monthly visits from search grew from 25 to 226. Thin line: each month. Bold line: three-month average. Views on Google come from Google Search Console for September 2026, against 138 in October 2025, the domain's first month. Business Profile website clicks compare three-month averages: November 2025 to January 2026 vs. July to September 2026.

How we got there

Where they started

Dr. Jason Marx was starting a brand-new group practice with just one clinician. His website and brand were under his own name, and he wanted to move from a personally branded site to a group practice brand that would earn respect in a very crowded New York City market.

What we did

Goodman Creatives rebranded the practice as Midtown NYC Therapists, helped Jason choose a new domain and launched a new website in October 2025, with copy drawn from his own voice. We also run his SEO and Google Ads, provide his CRM and consult with him on growing the practice.

What changed

A brand-new domain starts from almost nothing: Google showed the site 138 times in its first month. By September 2026 it was 29,592 times a month, and visits from Google had grown 9x. In Jason's words, consultations turned into "a growing number of conversions."

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About the Therapist Website Design Process

The Midtown NYC Therapists website is designed around a strong city-inspired theme that reflects the pace, structure, and energy of New York while maintaining a calm, professional tone. Clean lines, grid-based layouts, and architectural imagery echo the city’s buildings and streets, creating a sense of stability and organization amid the urban environment.

The design balances this metropolitan feel with warm typography and approachable content, ensuring the site feels supportive rather than overwhelming. Overall, the city theme reinforces the idea of therapy as a grounded, reliable space for reflection and support within the fast-moving rhythm of Midtown life.

Owning a group practice is like wandering in the desert.

You may have brought enough supplies and you may know where you’re going or how to get to the next oasis. But you’re still in the desert and you’re still wandering. As a group practice owner, this was for sure my experience. I knew how to keep things moving but not how to settle and how to truly build lasting systems. And then I came across Greg Goodman in a workshop he was co-hosting and I knew immediately, this man not only had a map of the desert but also knew how to help people escape it, find fertile land, and build prosperously. And that has been true every step of the way.

From rebranding, helping me choose the new website domain, understand the basics of SEO, and then how to trust that he and his team had my back. Handing over one aspect of your business to someone, when you feel responsible for doing it all is a big step. And it takes a tremendous amount of trust. It was and is clear to me consistently that Greg deserves that trust.

I am in love with my new website that he and his team designed. The content that was created, drawn from my own voice, using advanced tools, is phenomenal.

The advertising is exactly how I want the company to be represented. And the patients have started flocking to us.

When you’re doing three consultations a week, you know something is going right. When the number of consultations turns into a growing number of conversions, you know that everything is going right.

And the best part was that I could step back, let him and his team do what they do best, and trust that I was going to get the results that I am now getting.

What’s even better, is how consultations will tell me how the systems Greg’s team put into place helped them make the decision to come work with my team of clinicians.

It’s not just the success that reaffirms my decision to continue working with Greg Goodman. It’s the reactions from prospective clients who feel supported.

~ Jason Marx, Psy.D., LCSW, CGP

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