Therapist Website & SEO Case Study

SF Therapy Group

SF Therapy Group Mockup
beige shadow

The results

Website design and SEO · Data through September 2026

13x

more visits from Google

4x

more views on Google

(from 7,686 to 30,429 a month)

6x

more inquiries from Google

(contact forms and phone clicks)

Monthly visits from search engines

Monthly visits from search, Mar 2025 to Sep 2026. Three-month average went from 36 to 455 a month.

About the data: Visits are from organic search only (not ads). Average monthly visits from search grew from 36 to 455 since the new website launched in March 2025. Thin line: each month. Bold line: three-month average. Views on Google come from Google Search Console (July 2025 vs. September 2026). Inquiries are contact form submissions and phone clicks from Google search visitors in Google Analytics, not counting paid ads, comparing April to June 2025 with July to September 2026.

How we got there

Where they started

Dr. James McCollum and his business partner, Dr. Trevor Ahrendt, were starting a group practice in San Francisco together and needed help getting their marketing off the ground.

What we did

Goodman Creatives designed the practice's website, which launched in March 2025, and has run its SEO ever since. We also run their Google Ads, provide their CRM and consult with them on growing the practice.

What changed

Visits from search grew from 36 a month to 455, or 13x, and inquiries from Google search visitors grew about 6x. In James's words, the business went "from trying not to drown to actually being able to optimize and grow intentionally."

See more therapist results

About the Therapist Website Design Process

The SF Therapy Group website features a clean, structured layout that clearly organizes therapy services, therapist bios, and contact options, helping visitors feel grounded and confident. Art Deco–inspired elements such as geometric accents, symmetrical layouts, and refined shapes add a sense of elegance and timeless sophistication.

These design principles are reflected in the site’s balanced composition, clean lines, and visual rhythm, giving it a polished and distinctive personality. Calming neutral tones and thoughtful spacing further create a professional yet approachable atmosphere as users navigate the content.

James McCollum photo

My business partner and I were starting a group therapy practice together and needed help getting our marketing off the ground.

Goodman Creatives made that happen. Working with Greg and his team helped us build up, and now we genuinely feel more fulfilled in our careers. Our business has gone from trying not to drown to actually being able to optimize and grow intentionally. That’s a big deal. Highly recommend if you’re a clinician trying to build something real.

~ James McCollum, PhD

Greg's thoughtful, attentive, thorough and knows his stuff.

We’ve had a great experience working with him and he’s been a foundational part of getting our business established.

~ Trevor M. Ahrendt, PsyD

Peek Inside SF Therapy Group Website