How to Target a Particular Geographic Area in Your Marketing

Table of Contents

When you are marketing your business, there are many different elements that you may want to target as part of your strategy. One of the most important elements is the geographical area, especially if you are a local business or looking to expand into a new space. Targeting a specific area can take some planning, but if you can manage it, it is a great way to keep your business growing at a rate you can manage easily. 

Launch a Targeted Social Media Campaign 

When people think about targeting a specific geographical location they often think about outdoor and physical marketing options like billboards. However, you can effectively target a specific location online through social media. With a targeted social media campaign, you can reach social media users in a very specific geographical location. That allows you to reach people in an area while they are online. Social media marketing can also be a great way to connect more personally with the people in that area as well. 

Use Outdoor Advertising 

That being said, you don’t want to ignore the traditional outdoor methods of marketing. Billboards, bus signs, and other forms of outdoor marketing can be a great way to reach many people in a particular location. Another option is to get vehicles wrapped. Vehicle wraps are like mobile billboards that can be seen everywhere. This option is great if you already have a fleet of vehicles or you are driving your personal car in the area. You would be surprised by how much business you can drum up with your outdoor advertising campaign. 

Get Involved 

Another important thing you can do is to get involved with your local businesses, schools, and even your city. These options will help you to find more connections in a particular local and provide you with advertising opportunities. For example, you could sponsor a school or event or even have ads play in a local movie theater. Partnerships with other businesses can help both of you to become stronger and grow a wider local audience. 

Taking care of your business means taking the time to market to a local audience and learn about various locations. As you become better at targeting specific areas, you will start growing your business. Then you can see how other elements of your business and marketing can grow and progress as well.

Read this next: Websites are the Key to Marketing Success

Got Questions?

Ask me anything about this article … or, reach out to see how I can help you get a steady, predictable stream of therapy clients you love with less effort and stress.

Share This Article

About the Author:

Greg Goodman

As a therapist business coach, web designer, copywriter, and marketing expert, Greg has been helping mental health professionals get a steady stream of clients they love since 2006.

In his career, Greg has helped everyone from associates to established solo partners, group practices, and beyond. He even had a 6-year stint as the head of a large mental health clinic in San Francisco where he kept 43 caseloads full.

In addition to his work helping therapists, Greg is a passionate photographic storyteller, traveler, husband, father, and human being dedicated to personal growth and making the world a better place.

Fill your therapy practice with a steady stream of clients you love!

Scale your practice to $300k and beyond using a proven formula that has worked for scores of therapists just like you.

Our toolkit includes an integrative mix of coaching, web design, and marketing services.

When we collaborate, you can expect transparency, integrity, accountability, honesty, compassion, innovation, and open communication at every step.

Latest Resources

Free Download

fill your therapy practice ebook

Free Download

The Ultimate Therapist Website ebook

book a 30-minute clarity call

After filling out the form, you will be taken to my online calendar to schedule your phone consult.

Join the waitlist

The next onboarding session of the Profitable Practice Program will be announced shortly.