Integrative Marketing For Therapists

A holistic, evidence-based approach to therapist marketing that includes Google Ads, SEO, social media, web design, directory sites, and more.

best marketing for therapists agency

Imagine having so many clients that you get to be the one handing out referrals.

Yellow accent lines as a metaphor for therapist marketing agency and therapist website design
Yellow accent lines as a metaphor for therapist marketing agency and therapist website design

Not only do we hold your hand as you do the foundational work and help you get through any roadblocks, we also take care of all the tech stuff. Web design, coding, Google Ads setup, content creation, marketing … all that is done for you by a team of experts.

Guiding the entire process is Greg Goodman: an 18-year mental health marketing veteran and expert therapist business coach. Reach out today and let’s make a plan to fill your practice with ease and flow.

Therapist marketing made easy.

My team of experts is here to take the burden off your shoulders and help you:

Build your foundation first.

Most therapists don’t make the effort to build a foundation first. Then, they wonder why Google Ads and Psychology Today don’t work. I won’t let you make that same mistake.

Instead of throwing spaghetti and money at the wall, we take the time to understand who you want to serve and how to best attract them.

This knowledge is infused in your website, copywriting, ad campaigns, directory sites, local outreach, blog posts, newsletters, and everything else you do to promote your practice.

SEO is the key to getting leads for free.

Is your therapist website feeling lost in the vast sea of online practitioners? Search Engine Optimization (SEO) is the art of propelling your practice to the coveted first page of Google’s results without needing costly ads.

To achieve SEO success, you have two options: take the DIY path or let my expert team get you on first page of Google.

From in-depth keyword research and seamless website SEO to external link building, authority building, and Google Business management – we’ve got it all covered.

However, let’s set the record straight. Effective SEO, done right, typically takes 6-9 months for tangible results. But, there’s nothing else out there that can get you a steady, reliable flow of clients for free.

Google Ads are the easiest way to get new clients.

So many therapists tell me, “I tried Google Ads and they didn’t work.” When we dive deeper, it’s usually because they tried to do it themselves. Or, they hired someone who was not an expert at Google Ads for therapists.

To get more clients for less money, your Google Ads manager needs to understand the intricacies of the mental health industry. It’s not about selling services; it’s about transforming lives.

We create ads that establish personal connections, radiate compassion, and speak directly to those on their mental health journey. Our constant monitoring and optimization ensure your ads reach the right people at the right time, while maximizing your budget for success.

** A word of caution on DIY — While Google makes it seem easy, most therapists squander money and see subpar results. For help finding the best therapist Google Ads team, check out this recent interview I hosted.

Social media helps build relationships over time.

Social media gets a bad rap in the therapy world. While I understand the ethical and confidentiality concerns, I also have seen how Facebook and Instagram can be a beacon of hope — offering validation, transformation, connection, and understanding.

A successful social media feed requires a consistent flow of impactful posts, eye-catching visuals, practical insights, valuable resources, and a touch of self-promotion. To be honest, it’s a lot of work.

Let my expert team take the weight off your shoulders and help curate an authentic social media feed that ethically fosters trust, stimulates engagement, and encourages growth.

** FYI — social media marketing is not about immediate results. Instead, think of it as a billboard on the side of the road – a constant presence that gradually builds brand awareness. Then, when your dream client is ready to start therapy, you are the first person on their mind.

Psychology Today works when you know what to write.

Love it or hate it, Psychology Today is a key part of the therapist marketing puzzle. Yes, the search results are random and there is copious competition. Yet, the platform excels at putting you in front of people who are ready to start therapy asap.
To maximize your profile’s potential and set you apart from the crowd, I will create a listing that speaks directly to your dream client using their words.
Building upon this solid foundation, we can also enhance your presence on other directory websites such as Therapy Den and Good Therapy, guaranteeing a cohesive and consistent message across all platforms.

Build your foundation on an EHR system.

There is no perfect EHR. Whether you use Simple Practice, Therapy Notes, Dr. Chrono, or any alternatives, you probably have a a laundry list of complaints.

Even with all their quirks, an EHR is a non-negotiable if you want to scale your business into a thriving group practice or clinic.

If you have yet to implement an EHR, I can help you choose the best one to meet the needs of your growing practice. If you already have one, I can ensure that it is integrated with your marketing funnel: as much as HIPAA will allow, of course.

In our digital age, there is no need to ever again wrestle with a stack of paper records in a physical office.

Automate your therapist marketing systems.

Marketing automations help you work smarter, not harder. They get you more leads for less money and grow your practice on autopilot. Instead of being weighed down by repetitive marketing tasks, establish a system that guarantees long-term success and scalability.

Together, we will develop a marketing automation strategy. Then, my team of experts can implement and manage everything for you.

From newsletters and eBooks to videos, blogs, chatbots, quizzes, ads, and setting up a CRM, we’ll take care of every detail.

Or, if you prefer the done-with-you approach, my therapist business coaching program provides guides and templates that empower you to take charge of your automations. The choice is yours, and I’m here to support you every step of the way.

Book a 15-Minute Phone Consult

Rachel Eddins recommends Greg Goodman for group therapy practice marketing agency services


Greg has a broad marketing knowledge base and knows how to pull together resources to cover the spectrum of digital marketing.

Greg is highly skilled at digital and email marketing, social media, user experience and has been extremely helpful in translating our website vision and needs into a practical reality. Greg is easy to work with, a great writer, and creative thinker. A true marketing manager! Highly recommend Greg for any marketing needs.

Rachel Eddins recommends Greg Goodman for group therapy practice marketing agency services

Rachel Eddins, LPC
Founder of Eddins Counseling Group

Meet Greg Goodman, Marketing Expert and Business Coach For Therapists

I didn’t choose to be a therapist marketing expert. Rather, the industry chose me. It all started in 2006, when a family friend asked me to manage her group practice’s Google Ads campaign. 

A few years later, while working at a fine art photo printing lab, the owner’s wife (also a therapist) referred me to a few of her colleagues who needed new websites and more clients. Word spread; and, before I knew it, I had discovered my true calling, my career path, and my life’s purpose.

I have helped therapists succeed in every stage of their business journey — from associates to recently-licensed clinicians, solo practice owners, group practices, clinics, and large mental health companies.

A career highlight came during my six year tenure as Head of Marketing and Design for Well Clinic, where I kept 43 caseloads full: even during the pandemic. Now, I’m ready to share everything I know with you.

Reach out today and let’s chat about how I can help.


Greg and his team really seem to understand that we therapists are a slightly different breed, and we have different needs from other businesses.

I’ve worked with other website designers and IT folks over the years I’ve been in practice, and I’ve never felt so understood. You can’t go wrong working with Greg and his team! I can’t recommend them highly enough.

Julie Hattershire, MSW, LISW-S
Founder of Be Connected Care

A small sample of the practices I have helped

Reach Out and Ask Me Anything

book a 15-minute clarity call

After filling out the form, you will be taken to my online calendar to schedule your phone consult.


Join the waitlist

The next onboarding session of the Profitable Practice Program will be announced shortly. 

This field is for validation purposes and should be left unchanged.