Julie Hattershire, MSW, LISW-S, is Cincinnati’s top couples, relationship, and sex therapist. Since 2018, I have helped Julie:
Julie Hattershire is a couples, relationship and sex therapist in Cincinnati. She wanted a modern, colorful website that was uniquely her and would inspire her dream clients to reach out.
Goodman Creatives redesigned her website, which launched in 2018, helped her get clear on her dream client, and ran her Google Ads from 2020 to 2026.
Her ads brought in 1,100 phone calls and contact form inquiries. 44% of those leads became clients, at about $148 per new client. She turned the ads off in March 2026 because her practice was full.
Julie was looking for a therapist website that was modern, colorful, and uniquely her. Something that would connect with her target audience and inspire them to reach out.
We used purple (Julie’s favorite!) as a starting point. Then, we added an air of sophistication with a light gray texture in the background and a picture frame element around images.
The layout is contemporary in style and blocky on purpose, touching upon a more masculine or gender-neutral design. The font usage and imagery reflect this as well. Graphic, solid, bright, and bold.
“The process Greg uses helped me zero in on my dream client. By the time we started the design, I knew who I was speaking to and what I wanted to say. Every choice we made (fonts, colors, images, etc.) followed from there.
I made so many changes as we went along, even at the very last minute, and Greg’s response was always some version of, “Of course!” No tweak was too much to accomplish, or too small to matter. From start to finish, working with Greg Goodman was such a pleasure! I’ve never felt so understood.”
Because Julie’s website was properly optimized and provided a great user experience, we could leverage it to generate strong leads at a high conversion rate on Google Ads.
Through extensive A/B testing of keywords, copy, and other elements, we found that Google’s dynamic ad group works best at driving conversions. Julie’s top landing page is her Couples Counseling page, which features quality, relatable content and clear Calls To Action.
Her average cost per lead ($65) divided by the 44% of leads who became clients
Phone calls and contact form inquiries from Google Ads
Phone calls and contact form inquiries, 2020 to 2026
About the data: Cost per client is her average cost per lead ($65) divided by the share of leads who became clients (44%). Leads are phone calls and contact form inquiries from her Google Ads account, on about $1,000 a month in ad spend, from 2020 to March 2026.
