3 Platforms to Help You Reach Local Customers

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Your company’s product might be exceptional and worth buying, but if you aren’t able to get the word out, your development will be in vain. Thankfully, there are many platforms you can use to advertise and inform potential clients about your company’s latest products. If you use them, you can be certain that you will have more sales.

Google My Business

Google My Business is a tool for marketing teams. It is especially helpful at analyzing how often your business comes up in searches and offers your routes to improve your current standing. For instance, you can see what keywords you are using and whether or not they are effective.

You can also manage what the consumer sees. You can rewrite advertisements or descriptions of your company to be more enticing to new buyers. Google My Business also enables you to test out the efficacy of your advertisements through simulations. These points can drastically improve the way your company interacts with its base.


Social media sites like Facebook can also reveal important data that can alter your communication methods. For instance, you can learn details about your audience such as their age, gender, and location. These can be useful when attempting to make new advertisements.

If you want your advertisements to focus on a specific characteristic, there are ways you can promote this. Use geofencing with Facebook marketing to make sure your marketing dollars are going towards getting your ads in front of consumers specifically in your area. This is particularly helpful for businesses that don’t do online, long-distance orders like restaurants.



However, if you want to give an update to your consumers every week, you may want to start using MailChimp. This platform is useful for pushing advertising campaigns. It is also useful in conveying updates for your company to your most loyal members and investors.

After a customer has subscribed to your newsletter, you can then send them information about the company in a streamlined way. You can design your newsletter to incorporate effective design principles with ease, or you can write short notices to keep them engaged. While you should send emails on a schedule, sending too many may make people unsubscribe.

Finding ways to develop your business by using these platforms is to your benefit. You can use them to communicate, advertise, or rebrand your business. Keep up with changes like this in the industry, and you will be successful.

Read this next: How to Create a Marketing Budget

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About the Author:

Greg Goodman

As a therapist business coach, web designer, copywriter, and marketing expert, Greg has been helping mental health professionals get a steady stream of clients they love since 2006.

In his career, Greg has helped everyone from associates to established solo partners, group practices, and beyond. He even had a 6-year stint as the head of a large mental health clinic in San Francisco where he kept 43 caseloads full.

In addition to his work helping therapists, Greg is a passionate photographic storyteller, traveler, husband, father, and human being dedicated to personal growth and making the world a better place.

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