There are many ways to ensure stable lead generation for your web-based business.
One way to go about it is to invest in advertising on social media platforms, another way is to implement SEO and SEM strategies. Both of these can lead potential customers to your website.
This is why a good webpage is of paramount importance. It should be functional and user-friendly, but also aesthetically pleasing and persuasive. However, creating an effective website is not that easy. First, you need to brainstorm ideas and make a list of features, functionalities, and characteristics it needs to have.
On top of that, you should follow certain guidelines tested and approved by professionals, including implementing responsive design, creating an attention-grabbing landing page, and setting an engaging content hierarchy, as well as utilizing calls-to-action. Keep reading to learn how to make the design of any website as effective as possible!
A website design also includes a domain name and it should be relevant to the website’s product or service. Before visiting a site, users always type the domain name in the search engine. So, it is a prior need for any website. It should be easy to remember and there should be a secured domain rather than an insecure domain. As browsers show a warning about the insecure domain name. So we have to make sure that the domain name should be short and easy to pronounce. To secure the domain name, you should install an SSL certificate on the server and it will add HTTPS before the domain name. Customers will find it secure and easy to deal with your secured domain.
Create an Attention-Grabbing Homepage
According to statistics, you have less than six seconds to impress your potential clients and drive them to your landing page. In order to make the most out of this opportunity, you need to create a design that inspires curiosity and interest. First and foremost, you need to come up with an attention-grabbing headline, which should promise the prospective client that your offer is worth checking out.
Take a look at probateadvance.com. The first thing you see is a headline that specifies what the company offers, followed by buttons that allow you to either read more about the service or contact the company. The whole layout is centered around the headline, but there are also images that add visual appeal to the whole design. It is clear that the creators of this landing page had figured out that it is better to inspire curiosity than to fill a webpage with unnecessary details!
Make Your Landing Page Engaging
The next thing you should do is encourage visitors to stay on the landing page and go through the content that is there. This can be done in several ways, but one of them is to make the content engaging. The key here is to offer some kind of incentive, such as a more elaborate explanation of your offer, free trial, sample, and so on. This way, you will make your potential customers more likely to stay on the website and go through all the information you provide.
You need to remember that pages should not be overwhelming for your visitors.
This is why you should be very selective about the information you provide and serve it in a well-organized manner. So, do not be afraid of white space!
The website of Apple, one of the leaders of the tech world, is a perfect example of how to use it. The company website has a design that is very minimalistic, yet very functional and informative. The white space is well-utilized, and the content is laid out in a way that makes it easy to scan and digest.
Use a Call to Action
The next thing you need to do when creating an effective website is to come up with an engaging call to action. This is the part where you ask your potential clients to take the next step, whether it is signing up for a free trial or making an order. The key here is to make the call-to-action simple and easy to understand, and also to display it prominently.
Order now may sound like an obvious choice, but you should know that it is much more effective when combined with a strong and specific call to action. For example, if your website is about selling health products, start feeling healthier may be a better call-to-action than order now. The key here is to test various options and see which ones generate better results!
Use Images and Videos
When creating an effective website, one of the most important elements is visual appeal. That is why you need to make sure that your website is appealing and easy on the eye by providing high-quality images, videos, and graphics. While the content itself is important, a nice infographic or a set of images can have a great impact on the overall aesthetics of your website and the effectiveness of your offer.
This is obvious for businesses selling goods, but other businesses can benefit from it as well. For example, if you are running a gym, you can post some photos of the trainers, the facilities, or the fitness classes you offer. Or you can pick some stock photography of people exercising and use it as an illustration for your offer. The same goes for websites that sell services – you can provide an illustration of your potential client in a business environment, or in their everyday life, depending on what you want to sell.
Provide Easy Navigation
You should also make your website easy to navigate. This means that you need to organize your content in a way that makes it easy for the visitor to get to the desired page, category, and product or service. You also need to provide navigation aids, such as breadcrumbs and site maps, which can be easily found on the website of Best Buy. The whole structure of the website is based around a simple system of categories, and you can easily browse through them and find what you are looking for.
Implement Responsive Design
The displays of both personal computers and mobile devices are constantly developing. Not so long ago smartphones deviated from the standard 16:9 ratio and became larger thanks to the introduction of the so-called edge-to-edge displays. Now, foldable smartphones are entering the market, and it is obvious that there will be more changes in the future. This is why responsive web design is becoming a must-have for all businesses.
Responsive design is a type of web design that makes it possible to have a website that can be displayed on any device, regardless of its screen size. It automatically adapts to the size and resolution of the device, which means that you do not have to create different websites for different devices. By using responsive design, you can make sure that your website is effective not only on desktops but also on mobile devices, making it much more accessible to potential clients.
The Bottom Line
Creating an effective website is not that easy, but it does not have to be that complicated. For starters, it should be simple and easy to navigate, without being overwhelming for the visitor. On top of that, you need to make sure that it is accessible on any device and that it adapts to its screen size automatically. If you follow such simple tips, you can be sure that your website is going to be effective and generate thousands of leads!