27
new clients booked in the first three months
478
visits from search a month
(up from 124)
Monthly visits from search engines
About the data: The 27 new clients are Mag's own count from her first three months after launch. Visits are from organic search only (not ads). Average monthly visits from search grew from 124 to 478 since our work began in June 2023. Thin line: each month. Bold line: three-month average.
Dr. Magdalen Cheng is Singapore's only existential therapist. Her website got a few hundred visitors a month, and she wanted more of those visitors to reach out.
Mag worked through Greg's online course and one-on-one coaching to get clear on her dream client and core messaging. Goodman Creatives then redesigned her website, which launched in 2023, and has run her SEO since June 2023.
Mag booked 27 new clients in the first three months after launch, with no ads. Average monthly visits from search have since grown from 124 to 478.
Dr. Magdalen Cheng (Mag) is Singapore’s only existential therapist and a pioneer in the Existential Therapy movement in Asia. When we met, Mag had a website that got a few hundred visitors per month. Her goal was to improve the website copy so more of those visitors would reach out.
After several months of co-creating an amazing foundation with a hybrid of my online course and 1-1 coaching, Mag decided to upgrade her website as well. Because we had built a foundation first, all the elements clicked into place perfectly. While her new website didn’t get her any extra visitors, it did make a deep personal connection with the people who were already visiting. The result was an explosive caseload growth and a steady stream of new clients.
Greg encouraged me to be real with who I am and how I connect with my dream clients. He took the time to understand my vision and his questions were very thoughtful.
His coaching enabled me to get clarity on who I want to work with. The feedback I get from clients is that they see their experiences being represented and that there is a real caring human being behind the website.
There were times when I got stuck. It’s great that what I do with my clients is what Greg was doing with me. “Stay with the stickiness. There must be something that’s happening here,” he would say.
I have more dream clients making appointments – clients I really enjoy working with. I see my practice coming full. My new problem is what to do when I have a full load and I look forward to having Greg help me with that too.
Dr. Magdalen Cheng
Founder of Encompassing Therapy & Counselling
How can a website design evoke an abstract concept like existentialism? That was our challenge when designing a new home for Encompassing Therapy and Counselling.
It seemed too obvious to simply rely on a black and white. Instead, we sought to subtly demonstrate the balance that exists within Existential Therapy by alternating between a dark blue, gray, and white color scheme.
The color gradient suggests the full spectrum of the human experience … the shadow, the light, and everything in between.
To complement the color choices, we chose to intersect straight edges with semi-transparent wavy lines. The result is a design that both exists within a container while simultaneously breaking free of convention.
Finally, for the header “hero” image, we chose a series of abstract images that reflected the content on the page.
Click any image to learn more about the project
