Why Should Your Santa Cruz Business Invest in a Custom Website?

By August 24, 2018 Moss Worth, Web Design

Thinking about taking the big leap and launching your business online?

There’s no denying a website is integral for a business to grow and gain profit. For businesses in a busy corner such as Santa Cruz, you need a website that makes you visible when potential customers start looking you up on the internet.

There are a number of template-based websites all over the internet that are easy and cheap to use. However, you risk the chances of someone else using the same template picked. Your site won’t bear any unique qualities.

A custom website is the best solution.

Not sure it’s worth investing in? Uncertain about the advantages you’ll get in paying for a more professionally-designed site?

Here are some reasons why you should try a custom design for your web page.

Custom Website Design in Santa Cruz

1. Created With Your Desired Specifications

A custom website allows you to include desired specifications for your website. You can decide on the type of font, the color scheme, and general layout. This allows you to put in a customized aesthetic of your choosing to reflect the feel and theme suitable for your business.

An advantage to consider about this is that with a customized website template, the assets that you will be using like fonts and logo styles will not come from the existing pool that your competitors choose from. This results in a unique appearance that helps make your business website maintain an identity of its own.

. . .

2. Easy to Manage and Grow

With a custom web design, you have control over the project timetable.

This makes it easy to work in any updates and changes that you would wish to incorporate. This includes features or content for services and products you offer, putting in a blog section dedicated and other updates that you can implement.

. . .

3. Customized Features and Functionality

A good thing to take note is that you can incorporate new, special features into the website.

Do you want a feature or plugin that lets you automatically tweet links to your newest blog posts? Do you want a built-in plugin that compresses images but doesn’t destroy their resolution?

You can add these special features only when building a custom site from the ground up instead of relying on a readymade template.

. . .

4. Uses Clean Code

You can be sure that the code used to set features and layouts together appears organized. This makes maintenance and updates easier to spot. This also allows programmers to troubleshoot, without hassle, any errors that pop up on the site.

Also, with a clean and organized code, you can be sure that the website will be ready for search engine optimization. This is helpful when having your website available for access on mobile devices, ensuring a clean and slick view while ensuring ease of access.

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5. Perfectly Aligns with Your Marketing

A preset template can only get you far. While it is easy to use, it may not give you enough room to play around with. Sometimes, a preset template may also be in use by other websites, making it appear cheap and weak in comparison.

With a custom web design, you can expand on the visual aspect and have it work hand in hand with your branding and marketing strategies. The fact that it is unique and distinct makes it easier to market with confidence. Showing that effort and thought put in the layout and assets used.

. . .

6. Search Engine Optimization

When building a website, it would be a waste if you don’t consider how it will gain incoming traffic. An aspect that you can integrate with web design is search engine optimization. This allows you to tailor-fit the means of making your online business visible over the web.

For this aspect, you will need a marketing person work hand in hand with the web development team.

This allows them to set up the right keywords and details to set up the necessary details to have the website optimized and pop up at the top of the search results.

With proper optimization, you can be sure that your business is visible once they look up through a search engine.

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7. Have a Personal Team

A customized website comes with a personal team, which is a good thing. It requires a creative pool of talents to put a well-designed website and have it come to life. Because of this, you will need a team or agency that works together with you like an extension of your company.

The concepts that you both develop during the planning and design phases will come to fruition in which both you and the design team can take pride in.

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8. High Return on Investment

A custom site design is an investment. It includes both resources and hard work to put together and may seem to cost a lot on the first run. However, by utilizing a customized design, your efforts will pay off once it launches and starts bringing in traffic.

With a unique design for a website with a personal touch, you have little to worry about in terms of maintenance costs. It has a high return on investment, stable, and cost-effective when looking at the long-term.

Good design means it’ll cater to the mobile crowd and desktop users alike. Google will rank pages high on SERP, ensuring higher visibility and traffic. Custom designs that cater to your marketing style also mean more profitable actions from visitors, such as product purchases or subscriptions.

With its average life-span of 3-4 years, it boasts ease of upkeep while allowing you room to prepare for the next design step.
Custom website design services in Santa Cruz, CA

Use Custom Web Design Today!

Pre-made templates can make website design and creation easy as it is with a push of a button. However, there are limits to its capabilities that stunt your freedom to design.

A custom website ensures a worthwhile investment as it brings your ideas into form, making it unique in a way that it draws customers for its one-of-a-kind style. Consider having a customized website for your business in Santa Cruz.

To help you with customized web design, we offer a variety of online solutions to help your business stand out online. Feel free to contact us today, and we can get you started.

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Your business has an abundance of moving parts … wouldn’t it be great if someone could manage all of them?

From website design to strategy planning, marketing, social media, and beyond, we’re your 1-stop shop for “getting you out there.”

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