Did you know that there are about 2 billion websites in the world?
It’s amazing, considering that it passed the 1 billion mark in 2016. It’s expected for the number to increase at a rapid rate from here.
While this is monumental to consider, it also means the competition is tighter for online businesses.
If you’re a business that needs an online presence, you need to invest in custom websites. It’s important that you master the basics of SEO and how to build a site from the ground up to make it more visible to users and Google. Don’t get tempted by website builders.
Not convinced yet? Read on and find out the benefits of building a custom website.
1. It Makes You Credible
Using a website builder can make you save up money. But if you buy a website template, you’re doing a big disservice to your business. Remember, you’re not the only one who bought this template.
What this means is that your website will look like other businesses’ websites.
Your marketing should convey your professional reputation.
The more customized your website is, the more professional you appear to your audience. Website builders won’t give you the individuality you need.
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2. It Minimizes Limitations
A website template acts as a one-size-fits-all for different uses. The problem is that they only have limited functionalities. For instance, pre-made websites might not have the capabilities to support eCommerce.
It’s possible that these templates might not have the scalability custom-made websites have. After all, the only limitation of these websites is the current level of technology. Otherwise, you can choose the things you want and it can happen.
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3. It’s Compatible to All Browsers
A lot of people don’t pay attention to this feature. But in truth, compatibility might make or break your website in different platforms. Remember, Google has around 90% of the entire search engine market, and most people use Google Chrome nowadays.
A custom website ensures that your design stays consistent across multiple browsers.
If you use a website template, you might end up with a messed up format in other browsers. That can still impact your rankings in the search engine results page.
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4. It Ensures Search Engine Friendliness
Professional web designers ensure that the website they make has proper optimization. They’ll ensure that the CSS and HTML codes are in order. They will build websites that give you a great head start when it comes to your rankings in Google and other search engines.
Website templates offer nothing like that. They’re designs that you can modify and send out in the wild. If you’re not internet-savvy, you won’t have the means of optimizing your website.
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5. It’s Tailored to Your Audience
If your audience needs specific things from your websites, your web designer can make it happen. Remember, you need to ensure that your website reflects your customer needs.
Ask yourself some questions to ensure that you get the most out of your custom website.
In contrast, website templates are generic. They might not have the means of catering to the things your audience wants. That makes it harder for you to get customers to take you seriously.
6. It’s Optimized for Conversion
A lot of website templates aren’t optimized to convert your visitors. The reason behind it is the fact that these generic templates appeal to wider audiences. It doesn’t have the capability to get a design that makes a clear path of conversion.
It won’t have the specific user path needed to make it happen. When you get a professional web designer, they’ll help build a structure that helps optimize your conversion rates. This means you get more leads and more sales.
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7. It Saves Time
If your time is worth a lot to your business, get a custom website built. Getting a web designer helps you save a lot of time in your life since you won’t have to modify templates on your own.
You can spend the time getting results and growing your business.
Otherwise, you might end up having to spend countless hours learning how to code. Even then, you’ll need considerable time to customize your template and make it fit your requirements. It’s especially long if your business has nothing to do with anything related to computers.
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8. It Fits Your Budget
A lot of people might get discouraged by the price of custom-built websites. But the truth of the matter is that the price is adjustable for your current budget. Of course, you need to pay a bit of a higher upfront cost, but its benefits will pay itself in due time.
For website templates, some of them are free but it won’t be any good. Even the higher-end templates need some modifications to function the way you want it to be. That means having a good website designer is a more cost-effective option.
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9. It’s More Competitive
If you’re a small, local business, your best bet to attract customers is through online searches. There are a lot of bigger companies you can’t compete with when it comes to offline marketing tactics.
If you have a custom website, you gain an edge over the other local businesses that don’t have one.
Professional websites make your business more competitive even if you’re starting out. The fact that your customers are more likely to find you is already worth the cost.
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10. It Has Ongoing Support
When you hire a custom web designer, you gain the benefits of having constant support. You’ll have the means of getting a real person to solve your website problems. You don’t need to understand how it works-you make a call and the problem goes away.
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Why Should Therapists Get a Custom Website Instead of Using a DIY Website Builder or Template?
Therapists, psychiatrists, mental health professionals, and private practice owners should strongly consider investing in a custom website instead of relying on DIY website builders or therapist website templates for several compelling reasons:
- Professionalism and Trust: A custom-designed website exudes professionalism and builds trust with potential clients. In the field of mental health, where establishing trust is paramount, a professionally crafted website signals your commitment to quality care and competence.
- Unique Branding: Your therapy practice is distinct, and your website should reflect that uniqueness. Custom websites allow for personalized branding, ensuring that your online presence aligns with your practice’s values, mission, and personality. This distinctiveness sets you apart from competitors and makes a lasting impression.
- Tailored Functionality: Custom websites are tailored to meet the specific needs of mental health professionals. Whether you require secure patient portals, appointment scheduling systems, or integration with therapy tools, a custom site can accommodate these functionalities seamlessly.
- Search Engine Optimization (SEO): Custom websites can be optimized for search engines, enhancing your visibility in search results. This is crucial for attracting potential clients who are actively searching for mental health services online.
- Mobile Responsiveness: With an increasing number of people accessing websites via mobile devices, a custom site can be designed to be fully responsive. This ensures a user-friendly experience for visitors on smartphones and tablets.
- Content Control: Custom websites offer greater control over your content and its organization. You can tailor the structure and layout to present information effectively and engage your audience.
- Scalability: As your practice grows or evolves, a custom website can adapt to your changing needs. DIY website builders may limit your ability to scale and expand your online presence effectively.
- Reliability and Support: Custom websites often come with reliable ongoing support and updates, minimizing the risk of technical issues and security vulnerabilities.
- Legal Compliance: Ensuring that your website complies with privacy and data protection regulations, such as HIPAA, is crucial in the healthcare field. A custom website can be built with these compliance requirements in mind.
- First Impressions: Your website is often the first impression potential clients have of your practice. A custom site allows you to make a positive and lasting impression, increasing the likelihood that visitors will choose your services.
While DIY website builders offer convenience, custom websites provide a superior platform for therapists, psychiatrists, and mental health professionals to showcase their expertise, build trust, and connect with clients. The investment in a custom website can yield significant returns in terms of client acquisition and practice growth.
Get Custom Websites Today!
The bottom line is the fact that you get websites for some sort of commercial use. As a business, your website is one of the many ways you can earn money. If you want to maximize your profits and get more customers, you need to get custom websites as soon as possible.
Do you need help growing your business’s online presence? Contact us today and we’ll help you get started.