Personal Branding is one of the most important parts of a successful online business.
Personal branding will help you develop a mark around your career or your name, which is used to communicate and demonstrate your personality, skills, values and expertise. Everybody can create a personal brand and cultivate their knowledge, skills and personality to stand out from the crowd and be unique in anything that they offer.
Whether you are a freelancer offering business services, a consultant, influencer, or offering something else, a good personal brand will draw people to what you offer and your message. Building a strong personal brand will take time and effort, but it’s definitely worth it. Here are some top tips to keep in mind.
Working with an Agency
Since your personal brand is all about you as a person, there’s plenty of room for things to go wrong. You will need to convey your personality and demonstrate your expertise, but at the same time, it’s important to understand what your target audience are looking for and make sure that you are able to provide it to them.
Working with a good personal branding agency can be a very useful decision for those who are just starting out with building their personal brand. An agency can help you determine what your brand should be, what the main talking parts are, and how your message will be conveyed to your target audience.
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Finding Your Unique Brand
Putting together your personal brand is about identifying your strengths and figuring out what makes you unique. The characteristics, skills and strengths that you have built over the course of your career can be used to put together a brand for yourself that helps you stand out from the crowd and attract the right clients and customers.
If you are not sure, think about what most people would agree that you excel at, or ask people in your professional and personal life to give you an honest assessment of your skills and qualities and let you know what they think of you.
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Creating Your Visual Personal Brand
Once you have got the basics down, it’s important to figure out how you are going to convey your branding using visuals. Your logo, brand colors, brand voice, and other aspects of the visual branding should be unique to you and representative of not only your skills and personality, but also what you offer as a professional.
Spend time putting together a visual brand that just feels right for you and can act as an extension of who you are.
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Building Your Online Presence
Finally, it’s time to build your personal brand’s online presence. Create a website which will act as your main virtual platform; this should be your name or some variation of your name with a personal brand. You’ll also need to make sure that you are active on social media; not just on your personal accounts but also on business accounts that you will set up solely for the purpose of representing your personal brand and sharing your professional opinions, skills and knowledge.
Whether you’re a sole trader offering a service or want to become a thought leader in your niche, building a strong personal brand is the first most important step to take.