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Email marketing strategies have the potential to be one of your most effective tools for reaching out to leads and previous customers and converting them into sales. It’s also one of the best strategies in terms of ROI. Of course, that’s dependent on how you set up your campaign. If you want it to be truly effective, there are some things you need to do.

Targeted Emails

Not all ads are effective on all customers. If you want your emails to be effective, you need to customize them to the people you’re sending them to. Personally customizing each individual email usually isn’t realistic though. For efficiency’s sake, it’s best to segment your customers based on things like their purchase patterns, history with your business, and interests. This gives you the tools you need to target specific groups of customers with the marketing emails that are most likely to result in conversions.

Write an Interesting Subject Line

Once you’ve figured out who to send what email to, you need to figure out how to get them to open and read it. Only 20% of your customers will open the emails you send them. If you want to improve your numbers, writing an interesting subject line is a good place to start. Because you’ve segmented your customers, you should have an easier time writing a subject line that is relevant to their interests and likely to appeal to them. Make your subject line something that will spark curiosity. Including numbers can be a good tool for generating interest. It should be personable and friendly, and accurately represent the content of your email.

Optimize for Mobile

Getting customers to open marketing emails is hard enough. Once you have them opening your emails, you need to make it as easy as possible for them to read the content. Optimizing for desktops and laptops is easy enough, but too many marketers neglect to optimize their emails for smartphone usage. 60% of emails are opened using smartphones. If you aren’t optimizing for mobile use, there’s a good chance that a lot of your emails are getting deleted within seconds due to poor formatting and layout.

It is possible to create a truly effective email marketing campaign. Designing targeted emails, writing an interesting subject line, and optimizing your emails for smartphone use are important aspects you need to include in your email marketing strategy. As you practice them, you’ll likely find your campaigns become increasingly successful over time.

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