How to Market Your Business to Potential Employees

Table of Contents

In the world of today, finding and keeping high quality employees has never been more difficult.

With employees having more ownership over their talents and output, more and more employees are quitting their jobs to work on their own, starting their own businesses, or freelancing, and getting to escape the droll and limitations of a traditional workplace.

But this doesn’t mean traditional workplaces are done or that your business can never attract quality employees anymore, just that it takes a new, modern approach. Here are eight tips to help you market your business to potential employees so that you can hire the best talent on the labor market.

Create a Reputable Brand

The first thing you need to do before you can worry about finding the best employees is to make sure that your brand is reputable. If your brand is unknown, or infamous for nefarious reasons, you’re going to have a difficult time recruiting employees that are truly the cream of the crop.

Position your brand as a brand that values excellence, quality, and innovation in your field. Employees want to work for companies that are prestigious, and will look good on their resumes, and serve as a credential that they are high quality workers themselves. So, start by looking at your own business and making sure that your brand is reputable before the contact center volume hiring begins with the recruitment.

Show What Your Business Can Offer

The next key is a marketing technique, rather than advice for positioning your business. Start any pitch to your potential employees not with what they can do for your business, but what your business can do for them. Talk about salaries, bonuses, raises, advancement opportunities, growth opportunities, continuing education opportunities, employee recognition (talk about incentives, corporate plaques, etc.). All things to highlight to employees. People want to work for a business that has interest in developing them as workers, not just that have interest in bettering themselves with an employee’s help. So, show them how your business will help them.

Create a Compelling Job Listing

The job listing is the calling card and call to action to potential applicants, so you better make sure that yours is compelling. If you need an idea for the kind of competition that your job advertisement has for job seekers, search for your job title on a job search website and see the wealth of jobs that come up, all like yours.

What you will find is dozens or even hundreds of similar positions available across the world, from various employers. What you will also notice is that many job postings are almost the exact same. If you want to receive applications from employees that stand out, you need to have a job listing that stands out from the crowd. Put effort into a job listing that is exciting, informative, and gets employees excited about your job.

In today’s competitive job market, it’s not just about attracting applicants, but ensuring they align with your company’s values. Utilizing insights from a comprehensive death master file during the hiring process can help verify candidate information, elevating the overall quality of your applicant pool and streamlining recruitment for greater effectiveness.

Offer Good benefits

This piece of advice is an age-old method to help recruit better employees and market your business properly to potential employees, and that’s because it works. Offering good benefits is one of the best things you can do to market your business to potential employees. Your HR staff should be able to show employees how to file taxes with last pay stub.

Having a good, and we mean very good, health insurance plan, can get you hundreds of applications from top candidates in your industry. Health insurance plans typically cover specialists like dermatologists. Make sure that your plans cover these kinds of specialists and any sort of medicine to ensure that your employees feel that your business will take care of them and their families medical needs. It’s important that a plan covers psychotherapy as well. That will help you find better employees and marketing your business to potential employees like little else can. Employers, including small businesses, can also find multiple insurance options. Check out Eden Health and get the best for your employees too, you might want to click here for more info.

Emphasize Work from Home Opportunities

The pandemic recently forced many workers to perform their jobs from home for an extended period. While at first it may have been a struggle for workers to adjust to working from home, many employees today actually prefer the freedom of remote work.

The better news for you is that your business may be better off utilizing a remote work option for your employees than you thought. When employees are allowed to work remotely, they are incentivized to do as much work as they can in as little time as they can, which salaried employees otherwise are rarely incentivized to do. Likewise, it gives potential employees additional flexibility that is a key benefit you should market to potential employees.

Parental Leave

There are few things as important to young workers as competitive parental leave packages that will allow them to raise kids. The old school American approach to work and home life was that a single income earner could go out and work while the other partner stays home and handles children and home tasks.

But in today’s world, most homes are dual income households that require both parents to work outside of the home. So, in order to make children a viable option, you need to offer parental leave packages to your employees. Emphasize parental leave in your job posts to garner better employees and more applicants.

Have Strong Company Values

IN order to attract the best employees, you need to consider what it is that makes some employees great and what makes other employees not so great. While work ethic, skill, education, and previous success are great indicators of job performance, there is one key thing many employers fail to recognize as a key determinant to employee success at your business – shared values with your company.

Have a strong set of business values that are in every decision your business makes and advertise this to potential employees. The employees who deeply share your values will want to work for your company, as they will be able to do work they believe in.

Tout a Positive Company Culture

The reason so many people are quitting their jobs these days is that many businesses have hostile or counterproductive company cultures. So, in order to market your business successfully to potential employees is to make it clear that your company has a healthy and positive company culture. Make sure you use examples and express your company’s dedication to a positive and healthy workplace for all staff and employees. In addition, if you need to uncover insights and inspire action among your employees, you might want to take a look at an employee engagement software that tackles today’s complex workplace head-on. You might want to visit the Tivian homepage to learn more.

Hiring in the labor market today is incredibly difficult. This means you need to be marketing your jobs in the same way you might market a product. Follow these eight guidelines and you will find that hiring has never been easier for your business. If you need technical and creative staffing solutions for your recruitment process, you may consider visiting the Ursus webpage to learn more.

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Ask me anything about this article … or, reach out to see how I can help you get a steady, predictable stream of therapy clients you love with less effort and stress.

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About the Author:

Greg Goodman

As a therapist business coach, web designer, copywriter, and marketing expert, Greg has been helping mental health professionals get a steady stream of clients they love since 2006.

In his career, Greg has helped everyone from associates to established solo partners, group practices, and beyond. He even had a 6-year stint as the head of a large mental health clinic in San Francisco where he kept 43 caseloads full.

In addition to his work helping therapists, Greg is a passionate photographic storyteller, traveler, husband, father, and human being dedicated to personal growth and making the world a better place.

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