Traditional marketing strategies are tried and true for a reason.
However, when you are marketing for digital services, it can be difficult to figure out how to make your traditional marketing strategy work. Finding the balance between digital services and traditional marketing can be a challenge, but it will pay off in the end as you build a strong foundation for the future of your business.
Some of the people who most benefit from digital services are more likely to receive and look at advertising that comes through traditionally. Direct mail is a way to reach every address in an area with paper advertising materials. This method of advertising has been around for a long time and can be incredibly effective, even for digital services.
One of the best parts of direct mail is that it allows you to reach a wider audience and find people you have missed through your other advertising attempts. Even as email has become a more common way of communicating, direct mail is still one of the best ways to reach potential customers.
Advertising with your car or your fleet of company cars is another important way to reach potential customers offline. While it can be a bit of an expense upfront, vehicle wrapping will turn your fleet into advertising machines that support your company every time you drive. It can cost $2,000 to $3,500 to wrap a vehicle. A wrap can generally last around 3 years, so that money is a long-term investment that will make your business more visible in your local community.
Sponsorships in Your Community
Modern consumers are more and more invested in making sure that the companies they shop from are running their business sustainably. One of the signs they look for is smaller companies run by people in their communities. Sponsoring community events and schools can help you to make a better impression on these discriminating customers and bring them into your business. The more active your business is in the community, the more you will see the benefits of your work.
When you are running a business and providing digital services, you can benefit from using all the tools at your disposal. That means not missing out on traditional marketing strategies. Having a well-rounded marketing plan can help you reach a wider audience and find more success for your company.
If you need to restructure your marketing strategy, we can help! Start by booking a strategy call with us!