How to Shift a Marketing Strategy That Isn’t Working

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Marketing is one of the most essential parts of your business as it helps you to find new customers and grow your business. Sometimes, the marketing strategies you use won’t always work. It’s important to learn how to make changes to your marketing strategies to improve them, and can help you every step of the way!

Diagnose the Problem

Before anything else, you need to determine the problem with your current strategy. There are three common problems you will see with marketing: visibility, conversion, and measurement. Problems with visibility refer to your business not being frequented.

This can include a lack of in-person visitors, phone calls, online traffic, etc. When it comes to conversion problems, you will likely be having issues getting or closing leads. Some common roots of this problem could be a website that is not focused on conversions or content that doesn’t encourage action.

Measurement refers to tracking the metrics of your marketing campaigns. If you don’t measure these metrics, you might assume a campaign is not working and you could abandon it altogether and try something completely different.


Think Outside the Box

Sometimes if your marketing strategy isn’t working, you might need to try some outside of the box methods. Trying out something new can help you reach a new market and catch people’s attention by standing out.

One option is to try a unique advertising method. Vehicles can help promote your message to potential customers on the road. You can use a vehicle wrap, which does not damage your car when applied, and you can take your advertisements on the road. You can also try involving your customers. For example, you can create a loyalty program, run a contest, or engage with customers on social media.


Set Goals

In order to get the most out of your marketing, you need to set clear goals. Your goals can help you stay on track and have a better understanding of how you’re going to get the result you’re looking for. It can be helpful to set SMART goals.

SMART goals are specific, measurable, attainable, relevant, and time bound. Using these parameters to set your goals will help you create realistic goals you can actually achieve. As you make your goals, consider setting an overall long-term goal and then create short-term goals that will help you meet that overall goal.

Not every marketing strategy will work out perfectly. If yours are not working out how you intended, then you need to learn how to adjust so they do. This can help you to get back on track with your marketing.

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About the Author:

Greg Goodman

As a therapist business coach, web designer, copywriter, and marketing expert, Greg has been helping mental health professionals get a steady stream of clients they love since 2006.

In his career, Greg has helped everyone from associates to established solo partners, group practices, and beyond. He even had a 6-year stint as the head of a large mental health clinic in San Francisco where he kept 43 caseloads full.

In addition to his work helping therapists, Greg is a passionate photographic storyteller, traveler, husband, father, and human being dedicated to personal growth and making the world a better place.

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