The average lifespan of a website is only about 100 days.¹
Shocking, right? So what do you do if you want to make a website that lasts well beyond the average? One that brings in new customers and helps your business thrive? You create something with excellent web design!
The importance of website design is greater now than ever before. With so many websites that can pull a client’s attention away, the competition is fierce. You can no longer get by with a subpar site.
Not sure what web design means, or why it matters? We can help. Whether you’re working on your first business website or your 10th, read on to learn why web design is important and how to make it work for you!
The Importance of Website Design
Your website does much more than just offer clients a place to buy stuff, book services, or learn more about you. Here are just a few of the ways web design matters for your company.
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Once upon a time, all businesses were physical entities. The way your store or office looked went a long way toward impressing customers. Successful business owners took efforts to make those spaces clean, attractive, and appealing.
Your website is like your storefront.
Even for those companies that have a brick-and-mortar presence, many customers will encounter you online first. If your website isn’t attractive and inviting, you probably won’t get their business.
Your branding starts at your site’s homepage. Is it cluttered and confusing, or neat and fun to look at? Does it have a visual that resonates with your ideal customer? Invest in branding on your website, and the profits from new customers will speak for themselves.
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SEO, or search engine optimization, is another reason web design matters more now than ever before.
Over the past few years, SEO has exploded as an essential way for companies to bring in customers.
SEO is a set of web-based strategies that help Google push your site’s content higher on the search results.
Without SEO, your ideal customers might be searching for a brand like yours, but your site will always get buried under the competition. With SEO, your site will appear at the top of the list when people enter the right search terms.
Your web design is crucial to SEO. Even if you have a beautiful website, if you don’t factor search engine optimization into the site, few people will ever see it.
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Today’s sites aren’t just static pages where people go to find some information. They rely heavily on content, one of the most important aspects of web design (and an important factor in SEO).
When you regularly post new, high-quality content, like videos and blog posts, Google ranks your site higher.
But content also helps impress the people who visit your website by showing that you’re an industry expert. People visit the web to get entertained, and to learn new things. If your website provides that, they’ll be less interested in the competition.
Good web design allows content to shine. For example, you might have rotating featured content items on your homepage, as well as an attractive, easy to navigate blog section.
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4. Customer Service
Your website doesn’t just take the place of that brick-and-mortar store. It also helps take the place of the customer service staff in that store.
Sure, your site might have an option to chat or call and actually speak with a rep. But even before visitors get to that point, your site offers your company’s first line of customer service.
If the site is confusing, slow, or difficult to use, it can feel the same way working with a slow or difficult staff member might. People will get frustrated and go somewhere that makes them feel at home.
But if your site is well-designed, you can position yourself as a brand with good customer service before a customer ever actually speaks to a rep.
Your site’s design also offers a great way to put visuals to good use so you can get conversions. People use their senses, which tap into their emotions, to make purchasing decisions. And sight is one of our most powerful senses.
Visuals have always been one of the top ways to make a sale.
You might not have a physical store where you can have window displays or other nice visual elements. But your site can do the work for you. For example, well-chosen images can depict the lifestyle your clients aspire to — a lifestyle that only you can help them achieve.
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When people visit your site, you want them to be impressed with what they see. But even more than that, you want them to take an action.
Great web design helps you get those crucial conversions. Conversions can include making a purchase, signing up for an email newsletter, and much more.
Design helps get clients to take actions in lots of different ways.
For example, a well-designed pop-up that appears when users are about the leave the page can help gather those emails. A brightly-colored “Buy Now” button can help entice a sale.
Without good web design, your site will lack that extra push to get the conversions you need.
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Finally, your web page design can help you stand out from the competition.
Maybe you offer a better product than your competitors do. But if their site looks better, customers will buy from them more often, and never discover the value of what you offer. Don’t let the competition win — use the principles of good web design to gain the attention of your target audience.
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Need a Better Web Page Design?
Now that you understand the importance of website design, take a look at your own site. Is it lacking the design elements that will get the results you want?
We can help. Check out our pricing for custom web design and more!