The world is upside-down. Stock markets are plunging, fear is rising, and businesses everywhere are suffering. Well, except for Costco, where the checkout line snakes through the store.

With all this uncertainty surrounding Coronavirus, it can be a scary time to invest in marketing. Yet, that’s exactly what you should be doing. Not to promote your products or business. Rather, to promote peace on earth and goodwill towards all people.

People need reassurance right now. They need to know that everything’s going to be alright. It’s our responsibility as marketers to do just that. To work for the greater good while also helping our own business.

This is a great time to promote your brand. Share your authentic story. Create content that gives people a moment of relief. The tone is hopeful and light.

Email your list. Let them know what you’re doing to help prevent the spread of COVID-19. People want to know that the business they love is doing everything possible to keep them safe.

Above all else, take care of yourself.

Greg Goodman

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