SEO Management Services

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What is SEO?

A search engine results page (SERP) includes paid advertisements and unpaid search results, commonly called editorial, free, natural or organic results. Search engines use algorithms (specific sets of rules) to analyze web pages and decide how well each page relates to keyword searches.

Goodman Creatives blends SEO-friendly elements into your webpage to match search engine algorithms, raising your SERP ranking and putting your webpage at or near the top of the organic results lists.

SEO is the best gift you can give your business

Define your dream client

There’s an old adage in business called the 80/20 rule: You’ll get 80 percent of your profits from 20 percent of your customer base (or some similar phrasing). Your “dream client” makes up that 20 percent. So, how do you figure out who they are? The first step is to start asking yourself questions, such as:

  • What do you do best? (What do you love doing at work?)
  • Who most uses/needs that product/service? (Large company or small, local or national, retail or B2B?)
  • What parts of those businesses make your relationship work best? (Do they prefer operating face-to-face or remotely; are they are a startup or an old, established powerhouse; and so on).

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Uncover target keywords

A target keyword is a word or short phrase that best sums up your page. There might be several closely-related phrases, such as “discount men’s trousers” and “discount men’s pants”. Google and other search engines record actual searches and the keywords people use to find what they want.’

Goodman Creatives has the tools to determine all the keywords your dream clients (and potential clients) are searching – and how frequently those keywords are used. That data helps us design your web-presence to maximize your appeal to those clients.

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Develop SEO-friendly content

Web page optimization begins with an SEO audit. Like any other checkup, it tells you where you’re effective and what needs improvement. Goodman Creatives will perform that audit and help you with the details that make search engines stand up and take notice, including:

  • Pages no more than 1500 words long; your keywords appearing in first 100 words, the last 150 words and at least once more in the middle (but not too often!).
  • Creating “anchor tags” — links that allow users to jump from one part of a page to another.
  • If you have headings, we can improve your use of heading tags (H1 to H6 tags).
  • We can create a sitemap, scan for duplicate content, and many more little things that make a big difference.

In the ever-changing SEO world, call on the experts, Goodman Creatives, to optimize — not just your web pages, but your whole web brand!

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Get a free quote, learn more about SEO, and discover all the other ways we can help your business grow.

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