The transition a caterpillar goes through to become a butterfly is the perfect metaphor for individual metamorphosis … for self-discovery and uncovering the uniqueness in their perspective (wings).
To visualize this transformation, we integrated a butterfly motiff through the site – both in photography and iconography.
Logo — To coincide, we created a clean, minimalist logo for Andrea’s practice that is not only an abstract winged butterfly but it can also represent a person, individualized and free in their healing, as well as a reaching up toward new horizons in the shapes themselves.
A Journey of the Mind — Throughout the site, butterflies offer thoughts framed as the reader’s own voice … narrating their experience as they move through the site and making them feel understood.
Warm and Watry — Additionally we used warm neutral tones in photography, (in contrast to the brightly colored butterflies) with people in nature to keep in theme of contemplation and authenticity. Secondary to that, you’ll notice watery backgrounds, subconsciously furthering the idea of diving deep into trauma and resolving it with professional facilitation.
The Self-Discovery Process
Before designing her site, we dove into the self-discovery process to discover Andrea’s dream client, niche, and overall message. Then, using this new understanding, we crafted a beautiful mission statement that perfectly sums up her approach to therapy:
As a Transformation Specialist, I provide therapy and online coaching for people who are ready to evolve and create real change in their lives.
With that in hand, we were able to create a website that reflected Andrea’s mission through vibrant photography, creative layout, and big bold text to complimenting her comprehensive writing style.
Before & After
use the slider to navigate