The transition a caterpillar goes through to become a butterfly is the perfect metaphor for individual metamorphosis … for self-discovery and uncovering the uniqueness in their perspective (wings).
To visualize this transformation, we integrated a butterfly motiff through the site – both in photography and iconography.
Logo — To coincide, we created a clean, minimalist logo for Andrea’s practice that is not only an abstract winged butterfly but it can also represent a person, individualized and free in their healing, as well as a reaching up toward new horizons in the shapes themselves.
A Journey of the Mind — Throughout the site, butterflies offer thoughts framed as the reader’s own voice … narrating their experience as they move through the site and making them feel understood.
Warm and Watery — Additionally we used warm neutral tones in photography, (in contrast to the brightly colored butterflies) with people in nature to keep in theme of contemplation and authenticity. Secondary to that, you’ll notice watery backgrounds, subconsciously furthering the idea of diving deep into trauma and resolving it with professional facilitation.
Use the slider to explore the old and new versions of Natalie’s Mindwell website.
Click any image to learn more about the project
To improve our collective mental health by providing a clear, sustainable path for clinicians to support more people and make the world a better place.
You can expect transparency, integrity, accountability, honesty, compassion, innovation, and open communication at every step of our collaboration.
An integrative mix of business coaching for therapists and done-for-you web design and marketing services.
Learn how to build a foundation for a thriving therapy practice.
After filling out the form, you will be taken to my online calendar to schedule your phone consult.
The next onboarding session of the Profitable Practice Program will be announced shortly.
