Taproot: soulpurpose

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What is Taproot: soulpurpose

According to Theresa’s website:

The Soulpurpose process invites you to know your self. Each of us has our own path to walk. We may have lost track of it over time or let it take a back burner, but it’s always been with us.

If you stop and notice what you can’t help doing, or being, or having, you will step that much closer to defining and being aware of what you value: who you already are, have always been and in what direction you want to keep going moving.

Theresa’s website is chock-full of great information, guiding you through the entire process.

Our challenge: make people excited to read a large amount of text without feeling overwhelmed

About the Website Design Process

While coining the phrase Soulpurpose and helping people to unearth just that, we were challenged to organize and showcase quite an ambitious concept and fully stocked resource site.

Under the main theme of self-development and growth, we adorned mostly every surface with either imagery or graphics of trees, roots, and leaves. Sometimes visually growing out of the background.

The concept is that we all have this taproot and can discover what that is and influence the quality of everything else in our lives, an intrinsic journey inspired by guidance and understanding. The earthy color tones also reflect a more natural feeling as you scroll throughout.

It was important to work out a comprehensive way for the information to function because each page is heavier in content.

We created mini partitioned worlds the user could immerse themselves in, crucial in order to digest everything and learn about the process and coaching Taproot would provide.

A key reoccurring element is the encouraging voice at the end of every page: a personal quote by Taproot’s facilitator so that you connect not only to the information but her as your guide. The flow in the layout, in general, is more organic than usual, a reflection of the theme. Anywhere you land you’ll get an understanding of what engaging in the process would be like, personal and transformative.

Graphic Design: Theresa needed a flyer and postcard designed for her first workshop in Santa Cruz, CA

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