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What is Your Niche?
Who is Your Dream Client?

The key to a thriving therapy practice is understanding who you want to serve, what they struggle with, and how life would be different if their problems went away.

By identifying your dream client and niche, you can create a consistent message across your website and marketing. The goal is to have your dream client feel like they are reading a page out of their own journal.

Download the workbooks here:

Before diving into the workbooks, please watch the video.

It’s only a few minutes and chock-full of suggestions on how to approach this exercise. If you get stuck or want to chat about anything, you can schedule a free 15-minute Q&A call here.

Therapist Marketing 101
Articles & Resources

3 Reasons Why You Need a Chatbot For Your Therapy Practice Website

Since you’re reading this article, it means you’re at least open to the idea of letting automation fill your caseload. I remember the first time I brought up automated chat...

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7 Ways to Fix Your Therapist Website – (and get more paying clients)

Learn 7 quick changes that will make any therapist website more effective.

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Copywriting and copy editing services in Santa Cruz, CA

Why Therapist Websites Need a Contact Form on Every Page

Learn how adding more contact forms can help get you more intakes.

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Why a Resources Page Hurts Your Therapy Website

Learn how to transform your resources page into a useful hub for your dream client.

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14 Years of Therapist Web Design Trends

Learn all about therapist web design trends - past, present, and future.

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How to Get More Therapy Clients During Uncertain Times

This therapist COVID-19 Marketing Guide teaches you how to grow your practice and shine.

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6 SEO Tips and Tricks For Your Therapy Practice Website

Learn 6 powerful methods, tips, and techniques for bringing more organic traffic to your therapy website.

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The Rise of Online Therapy Searches During Coronavirus

Google searches for Online Therapy are way up. Has your practice adjusted?

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6 Great Online Scheduling Apps For Therapists — and why you need one

An online scheduling app is one of the best website tools for converting casual visitors into paying clients.

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The Pros & Cons of Therapy Directory Sites

Do you really need Psychology Today, GoodTherapy, and all those other directory sites?

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The Ultimate Therapist Marketing Guide

Get more paying therapy clients. Learn how to promote your practice with SEO, social media, branding, and more.

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I LOVE Therapists … Here’s Why

A Therapist called me on my BS and it made me a better person (and improved my business). Here’s the story.

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How to Write Directly to Your Dream Therapy Client

Use your words to create a connection and inspire your dream client to reach out.

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30 Free Photos For Your Therapy Website … (and how choose more)

Choosing photos for your therapy website is an art form. Learn how the pros do it ... and get 30 free photos.

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How to Choose a Niche For Your Therapy Practice

Step 1 toward getting more paying therapy clients is identifying your niche.

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