You probably already know that you need social media for business success in today’s world.
However, you might not really understand why. If you don’t have a clear purpose for your social media, then you probably aren’t maximizing its value. As a result, you might get frustrated, because it can feel like you’re putting a lot of time, energy, and even money into social media marketing without seeing the returns.
If you go back to the basics and get a strong foundational understanding of why you need social media for business, then you’ll be in a much better position to create and utilize the social media strategy that makes sense for you. Here are ten reasons why your business needs to be on social media.
1. Your Potential Clients Are Using Social Media
If you want to have a successful business, then you need to be where your clients are. There are many great opportunities to connect with potential clients in the real world, of course. However, everyone today is online, so that’s where you are most likely to find the people who are going to use your business.
More than 80% of Americans use social media.
Moreover, they rely on the information they find on social media to make decisions about whether or not to choose a business. If you aren’t on social media, then they can’t see you there and decide to hire you. One of the biggest benefits of social media is that you can reach a large number of people quickly with your message.
2. Social Media is Ideal for Branding Your Business
If you haven’t had a lot of success with social media, then it might be because you aren’t really branding yourself properly there. Social media for business isn’t the same as social media for fun.
Whereas you might post anything that captures your fancy on a personal account, you want your business social media to reflect the brand of your company. Therefore, each time that you post, share, or comment, the words and images should reflect the values of your company.
Done correctly, this can be one of the most powerful ways of letting the world – and your dream clients – know exactly who you are, what you’re about, and why they should work with you. Social media marketing for small business can communicate authority as well as authenticity. Don’t pass up the opportunity to send those key messages.
3. People Find Your Blog Content Through Social Media
When you take the time to write a blog post, you want people to see it. If you implement strong SEO strategies, then some people will see the post thanks to search engines.
However, social media is one of the more powerful tools available to get people to a blog post. Therefore, if you have a blog (which you should, of course), then you should have social media to spread the word about the posts that you’re writing.
You can use social media to improve your blog traffic by sharing old, evergreen posts as well.
The more people you get visiting and revisiting those key pages on your site, the more the search engines will credit you. In other words, you can increase the value of your blog by driving traffic to it, and social media is a terrific way to consistently drive traffic to your site.
4. Nip Customer Problems in the Bud
When a customer has an issue with your product or service, they might head to social media to sort it out. If they can easily reach you through your social media account, then you can address the problem quickly, which leads to a satisfied customer. However, if you aren’t easily available on social media, then they might just use that tool to complain about you.
This gives negative press to your business, and if you’re not on social media yourself, then you might not even realize that you’re gaining this bad reputation. It’s better to be there and be aware of what people are saying so that you can correct any image problems before they blow up in your face.
5. Social Media for Business Offers Affordable Marketing
You should have a marketing strategy for your business, which you adapt each year to the company’s changing needs. Of course, marketing typically costs money. If you’re investing in traditional marketing, then you might be spending too much. In contrast, social media is an affordable marketing option.
You can scale up your spending as your budget increases and scale it down when times are lean.
Either way, you can use social media to generate leads and sales, growing your business without spending more than you can afford.
6. It’s A Great Place to Get to Know Your Clients
People feel free to share whatever is on their minds through social media. While that can sometimes be a negative or stressful thing, and it might even be what turns you off about social media for business, you have to look at the rich potential it offers. The more that you get to know your audience and potential clients, the better equipped you are to offer them exactly what they want and need.
7. It’s a Great Place to Connect with Others in Your Industry
One of the best social media marketing tips that we can offer is to use these platforms to connect with other people in your industry. Find non-competitive businesses in your niche and work together to grow your social media presence and overall brand awareness.
By following other people in your niche, you can get inspiration for new ways to approach your own business.
By commenting and sharing thoughts, you can establish yourself as a leader in the field and gain respect from your colleagues. Then, as you grow your network, you can work together in creative ways to spread the word about the cool things that each of you are doing. This is a great source of support that can take your small business to the next level.
8. Social Media Strengthens Brand Loyalty
If your customers feel like they know who you are, then they get a sense of connection to you. As that connection grows, their loyalty to your brand grows with it. Therefore, use your social media to increase brand loyalty. Ask curious, relevant questions of your audience, then respond thoughtfully and in-depth.
Share small truths about yourself and the other people working in the company.
Take every opportunity online to remind people what is great about your business. As their loyalty grows, they’ll stick with you through thick and thin, continue to be repeat customers, and spread the word to others to help you grow your business. Word of mouth is still one of the best marketing tools out there and social media is the modern version of that tool.
9. You Can Use Social Media to Ride the Coattails of Trending News
Every single day there are news stories that trend hot. If those are relevant in any way to your business, then you should chime in. Social media is the place to do that.
After all, you’re probably not going to have time to write up a detailed, thoughtful blog post before that trend is no longer trending. However, you can write a thoughtful post or comment on social media. Used strategically, this approach can help you get noticed, gain authority, and boost your own traffic.
10. Not Having Social Media for Business Makes a Statement
People today expect you to have some type of social media presence for your business. If you don’t, then that sends a message. For example, potential customers might think that you’re trying to hide something because you aren’t offering the transparency of social media that other similar businesses offer.
Or they might think that you’re out of touch with the modern era and therefore not the right business to work with. If you’re still in doubt about whether or not the benefits of social media outweigh some of its hassles, consider what it says to people if you opt out.
Get Help With Social Media Marketing
Hopefully, you’ve got enough out of this article to start ramping up your social media marketing.
If you get stuck along the way, we’re always here to help.