Great branding is like a pyramid. At the bottom lives your dream client, who serves as the foundation for everything you do. The top is where you create a personal connection and turn them into a paying customer.
Using your dream client as a guide, we will create a cohesive branding message. Then, we’ll apply it to your logo, tagline, marketing message, website, copy, and more.
Start discovering your dream client. Subscribe and get instant access to our comprehensive website workbook
Your new brand identity begins with a self-discovery process.
When you start any branding or web design project, your first task will be to dig in and go deep. By using a series of carefully-crafted questions and fun assignments, you’ll begin to identify and verbalize what makes your business amazing. From there, we can begin to identify your dream client.
Even if you’ve been in business for a while, this exercise can still be extremely helpful and profoundly influential.
