To get more clients and stand out in a busy online crowd, your content needs to follow this time-tested formula:
- Be engaging
- Be authentic
- Be creative
- Be honest
- Be inspirational
- Be vulnerable
- Be consistent
- Be you
Personal branding is more than a logo
In the simplest terms, a personal brand is how you promote yourself. It’s what people say about you after you leave the room. Effective personal branding evokes an emotion and a response. It encapsulates your essence and weaves it into everything you do online.
Inspire people to know, like, and trust you
An authentic, personal brand is YOU in your most true, authentic self. It encompasses your past, present, and future selves — while tying together your entrepreneurial and personal lives. By sharing your authentic truth, you can promote your business while making the world a better place.
Get more clients without being “salesy”
Figure out who you want to serve. What keeps your dream client up at night? How can you make their lives better – even if they never reach out? Be a teacher instead of a salesperson. That’s what makes people excited to see your content in their feed.
Share your authentic story
You already are a personal brand. Think of all the identities you’ve created over the years. These are the tapestry of your life. Childhood. Business. Passion. Hobbies. Family. Travel. Art. Communities. Philanthropy. — These are the stories waiting to be told.
FREE EBOOK
8 Ways to Get More Leads
Provide value without any hint of a sale
There’s a fine balance between your self-promotion and the value you share with the world. Keeping the scale tipped to the side of “giving back” is essential to having a personal brand that people relate to and want to support.
Attract your dream life and business
Work from anywhere. Create financial freedom. Have time to relax. These are common dreams of many personal brands. But, how do you actually make that happen? Why do some people have huge success while others spin their wheels and get nowhere? It’s all about how you position yourself online.
Grow your brand and grow your self
An effective, authentic personal brand focuses on self-awareness and personal development. By honestly and openly sharing your transformation online, you become a beacon of light in a doldrum social media world. When you go at it from that approach, the law of attraction demands that success will find you.
FREE MASTERCLASS VIDEO TRAINING
Grow Your Online Business with a Kickass Personal Brand!
Hi. I’m Greg Goodman.
My life has been full of entrepreneurial journies and personal brands. In my years on earth, I had been a:
- kid selling stuff to family and friends
- college grad with a marketing degree
- disillusioned 9-5 office worker
- world-traveling photographic storyteller
- National Geographic TV star
- marketing and web design professional
- coach, guide, and mentor
- dad, husband, and family man
- me.
Trusted by local business owners everywhere
Krista Rhinehart
Life is Ceremony
Greg offers multiple areas of expertise and was able to attune and understand my vision on a deep level
Julie Lingler
Therapist
Greg helped me identify who I was speaking to and what I wanted to say – so every choice we made followed from there.
Dr. Sylvia Skefich
The Better Back & Body Shop
Greg has developed my “look” online. He offers excellent solutions to the many, many questions and challenges I have put before him.
