Cost Effective Marketing Strategies That Help You Build Customer Relationships

To succeed in marketing, you need to work on fostering relationships with your customers.

Table of Contents

Marketing is one of the most important aspects of your business. It’s how you gain more customers. However, for the benefit of your business, you also need to work on fostering relationships with your customers.

Social Media Marketing

Many businesses have taken to using social media for their businesses. This is very effective because a majority of people are on at least one social media platform. Although, many are on multiple platforms. Social media is the ideal place to build customer relationships because it allows you to interact with people and it does not require a major investment on your part.

In fact, it’s very cost-effective. You can create posts to keep people engaged and then you can use those posts to have discussions with your followers. Additionally, you can respond to DMs. Some businesses will even feature customers in their posts. They do this to highlight loyal customers or to display positive reviews. You can really build a positive relationship with customers by doing this. If you don’t believe me, check out these social media statistics.


SMS Marketing

Using SMS marketing is a great way to directly communicate with customers. SMS marketing connects you with customers on a personal level, reminding them that you’re there for them whenever they have need of you. You can use SMS marketing to notify customers about new sales/promotions, give them reminders, send confirmations, and even ask for feedback.

With SMS marketing, your messages are sent instantly and since 98% of text messages are read, you know customers are receiving them. Texts also lead to a higher response rate which can increase your conversions. Much like social media marketing, SMs marketing is very cost-effective and it allows you to connect more with customers.


Email Marketing

Another cost-effective marketing method you can use is email marketing. With email marketing, you can send longer messages that detail different deals and promotions. Some businesses will even send out an email newsletter to all their customers.

You can personalize emails, so they apply to your customers more. For example, you can separate your email list into different groups so they’re more specialized. One of the main benefits of email marketing is the increase in website traffic that is a result of this form of marketing.

There are many ways you can market your business and build relationships with your customers. The way you communicate with them will help you build those relationships. It may be in your best interest to try a combination of these marketing techniques.

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About the Author:

Greg Goodman

As a therapist business coach, web designer, copywriter, and marketing expert, Greg has been helping mental health professionals get a steady stream of clients they love since 2006.

In his career, Greg has helped everyone from associates to established solo partners, group practices, and beyond. He even had a 6-year stint as the head of a large mental health clinic in San Francisco where he kept 43 caseloads full.

In addition to his work helping therapists, Greg is a passionate photographic storyteller, traveler, husband, father, and human being dedicated to personal growth and making the world a better place.

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