Marketing Masterclass
You’ve done all the things. Marketing. SEO. Directory sites. A pretty website. Maybe you even hired someone to help with it all. But is any of it actually working? Or, are you invisible online? This guide will help you find out – and give ideas for what to do to improve your online visibility
Pre-Covid, Yelp was a great referral source for therapists. But what about today? Should therapists be on Yelp – and is it worth the money to do Yelp ads? Let’s find out …
Can therapists ask clients for Google reviews? Are there ethical alternatives that won’t raise concerns with your licensing board? And how much do Google reviews actually matter for SEO, AI, and attracting new therapy clients? Keep reading to find out.
Most therapists aren’t using Psychology Today endorsements. This step-by-step guide with screenshots shows you exactly how to get and give them so you can stand out and improve your chances of getting clients from PT.
Forget forced smiles, stiff headshots, and awkward poses. This guide shows you how to plan a photo session for your therapist website that feel natural, authentic, and welcoming to your dream clients.
The best way to get more clients is to effectively follow up with people as soon as they reach out. However, most therapists have an intake process that is riddled with holes and inefficiencies. In this interview, Uriah Guilford, founder of Productive Therapist, shares expert insights on streamlining your approach and turning inquiries into committed clients.
Need a domain name for your therapy practice? This comprehensive guide helps you choose the perfect URL — one that’s memorable, professional, inspirational, optimized for SEO, and aligned with your long-term goals.
Learn how to charge your full rates, eliminate superbills, retain private pay clients, and simplify out-of-network insurance reimbursement in this training session with Sanjana Sathya, co-founder of Thrizer.
Website. Newsletter. Contact Forms. Online Scheduling. When it comes to HIPAA compliant therapist marketing, when does your obligation begin and how do you navigate the confusing waters of PHI? Keep reading to find out.
Explore the evolution of content marketing and SEO, from their humble beginnings to their cutting-edge future, and how their powerful synergy is revolutionizing the digital marketing landscape!
How can I get more calls from Psychology Today? You would be amazed how often I get that question. It feels that 91.38% of therapists
Adding a Psychology Today video *may* help your profile show up higher in search results. And, even if that rumor isn’t true, video still helps you stand out and get more clients in a busy therapist directory site crowd.
Ready to make the transition to a private pay practice where you earn what you deserve and serve clients you love? If you’re a therapist
To discover how Steve Jobs would fill your therapy practice, let’s go back in time to October 23, 2001, when Steve Jobs flipped the script on the portable music industry and offered the world “1,000 songs in your pocket.”
This comprehensive guide will show you exactly how to make a therapist marketing budget that is in line with your practice and life goals.
If you want a full therapy practice, follow a proven, step-by-step framework to build a foundation, attract and retain clients, optimize your marketing, automate your systems, and get more clients for less money.
Learn how to succeed at marketing and avoid these common mistakes biz owners make.
Learn our secret formula for creating beautiful blog posts that people are excited to read.
What is SEO, exactly? Also, how do you optimize your site for SEO … and do you really need to care? Let’s find out together in this easy-to-follow guide.
The ultimate guide to getting more leads and clients through Facebook
Social media marketing has become an essential part of any business or professional’s marketing strategy, and therapists are no exception. Social media platforms offer therapists
Getting more leads while doing less work is the dream of any business owner.
My favorite apps for running a digital marketing agency and managing a fleet of freelancers.
To get more clients and stand out in a busy online crowd, your content needs to follow this time-tested formula: Be engaging Be authentic Be
Awesome marketing memes, a video slideshow, and vibrant travel photography.
People need to know that everything’s going to be alright. It’s our responsibility as marketers to do just that.
The low down on why an automated welcome series matters – and how to create a compelling one
Learn my entire proven formula for automating your marketing and getting more leads
Learn how to set your marketing budget based on a customer’s lifetime value.
If you want new clients asap, then SEO might not be the best marketing tool.
Learn the best ways to get more likes and business from your Facebook business page.
An online scheduling app is one of the best website tools for converting casual visitors into paying clients. Keep reading for a full rundown of the best scheduling software for therapists.
Google Business is free, easy, and a key part of any successful SEO plan. Learn how to set up your profile.
Create a system to turn random Google visitors into loyal paying clients.
If you think, “I don’t need a niche,” you’re missing one of the best ways to get more paying clients.
Don’t waste money – learn how to do Google Ads the right way!
More than 4 million blog posts are published every day. So how do you get people to notice yours? Here are 13 ways to get people to read your blog posts.
Here are ten key communication strategy ideas that you can implement today.
Leaving your comfort zone behind opens new doors and helps you gain insight into life’s big mysteries … like how to run a successful business.
A blog is a great way to grow your business and get more customers. Learn why … and discover ways to write awesome blog posts.
GDPR affects everyone – including local American business.
Learn how to write great website copy that turns your dream client into a paying customer.
Think you want sliders in your web page design? Think again. Here are 5 big reasons to avoid sliders on your website.
Learn 7 ways to get your Facebook posts in front of more potential clients … without always having to pay.
If humanity is so diverse, then why is stock photography so white … where are all the “real people” hiding?
If you just bought a Ferrari, would you put sand in the gas tank?!
Learn how SSL Certificates (https) can increase your SEO and Google rankings.
Need a new website? Don’t even think about hiring a web designer until you download this comprehensive guide.
When you compare owned and paid media marketing channels, one of the key considerations is the level of control you’ll have over the campaign. You’ll
Picture this: You’re a licensed therapist with a cozy office, stellar credentials, and genuine passion for helping people. Yet your waiting room feels like a
Nearly 9 out of 10 event planners anticipate that major future events will shift toward remote or hybrid formats within two years, highlighting the growing
Discover the secrets to transforming website visitors into loyal customers with expert tips on Conversion Rate Optimization (CRO) and its integration with web design and SEO!
Cookies? Where have I heard that word? Other than the round, delicious snack that many adore, the term “cookie” has become increasingly popular in recent
It’s no secret that effective digital marketing is key to the success of any business. But what many business owners don’t realize is that it’s
Are you ready to upscale your content marketing strategy? The COVID-19 pandemic has flipped the marketing world upside down, but it has also created new
Facebook can be one of the most powerful tools in your marketing arsenal, but are you using it to its full potential? You should know
A website is an effective marketing tool. It’s a virtual representation of your company and one of the most effective ways to increase website traffic
What do you do when you want to capture a memory? Record a video. From memories to marketing, videos have come a long way. The
How’s your e-commerce store so far? If you want to make more money, you need to understand how to market your store better to generate
According to socialboosting.com visual content online is one of the most influential elements you could use when it comes to brand awareness. Whether it’s pitching
Here are three suggestions that can help you create and run an effective social media campaign.
When you are marketing your business, there are many different elements that you may want to target as part of your strategy. One of the
Marketing is a central means of getting any business off the ground—it ensures that your name gains sufficient exposure to consumers to gain a customer
Marketing is one of the most essential parts of your business as it helps you to find new customers and grow your business. Sometimes, the
To succeed in marketing, you need to work on fostering relationships with your customers.
Traditional marketing strategies are tried and true for a reason. However, when you are marketing for digital services, it can be difficult to figure out
Personal Branding is one of the most important parts of a successful online business. Personal branding will help you develop a mark around your career
“One of the only ways to get out of a tight box is to invent your way out.” ~ Jeff Bezos, CEO of Amazon Amazon in
Sometimes even a small change can make a big difference in the success of your marketing campaign.
Learn 4 ways to make sure your website shows up on page 1 of Google.
Changing your marketing strategy is a big decision that can feel overwhelming, but with the right knowledge beforehand, it can be a great decision that
Email marketing strategies have the potential to be one of your most effective tools for reaching out to leads and previous customers and converting them
Learn how to transform clients into brand representitives
Learn how to evaluate your marketing strategy and ensure its success.
Marketing to the masses and winning them over is every marketer’s dream. Learn how it’s done.
Buttons and forms and popups, oh my! Learn everything you need to know about effective CTAs.
Are your B2B emails getting through? Learn why deliverability is so important for your marketing.
Learn how to succeed at social media for business with these 10 powerful tips.
Learn how to check your Gsuite work email through your personal email.
People expect your website and marketing to be an experience.
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After filling out the form, you will be taken to my online calendar to schedule your phone consult.
The next onboarding session of the Profitable Practice Program will be announced shortly.
