How to Choose a Creative Website Design for Your Therapy Practice

By August 6, 2018 August 6th, 2019 Moss Worth, Therapist Resources

What does your website say about your therapy practice?

Does it showcase your experience, compassion, and whatever je ne sais quoi makes your practice unique from the rest?

These are just a few questions to consider when choosing a creative website design for your practice. Read further to learn what elements to specifically look for in a high-converting therapy website.

Creative Website Design. . . . . . . .

Color Palette

Not just any combination of colors will work for a therapy website. Colors are more than just visual, they make you feel something. According to studies, more than 90% of snap judgments are driven by color alone.

So, which colors are appropriate for your creative web design? Look for calming shades of blue, green, and violet.

Why not choose of colors like red or orange? The Red Cross and ambulance companies incorporate red into their branding because red invokes a sense of urgency. However, that’s not the type of energy you want to associate with a therapy practice.

. . . . . . . .

Is Your Creative Website Design Trustworthy?

Trustworthiness should be at the top of your priority list. Seeking therapy is often a personal and challenging decision to make. When visitors land on your website, you only have seconds to make them feel the trust they need to book an appointment.

Look for these design elements in a trustworthy web design:

These are all ways to foster an instant connection with potential patients.

. . . . . . . .

Who Is Your Website For?

Is your therapy website designed with the patient in mind? This is an important question to ask yourself when selecting the right creative web design. Furthermore, it’s the perfect opportunity to craft a dream client avatar – if you haven’t already.

A dream client avatar is a fictional person that represents the demographic you’re targeting.

This patient profile includes several demographics like gender, annual salary, and occupation. It also pinpoints the problems your target patient wants to solve, like anxiety and career growth.

Once you have a clear picture of who your target patient is, choosing the right web design becomes a whole lot easier.

. . . . . . . .

Easy Navigation

A patient-focused web design strives to make it as easy as possible for visitors to connect and to reach out.

Think about what visitors are feeling when they’re browsing your website. Would they want a complicated or simple navigational menu? Can they easily find the services you offer? It’s easy to get caught up in aesthetics, but make sure your patient’s needs don’t fall through the cracks of a beautiful web design.

Navigational menus to consider include side-bar navigation, hamburger-style, drop down, footer menus, centered, and interactive.

. . . . . . . .

Free consultations

Are you currently using your website to recruit more patients? This is one of the most overlooked aspects of therapy website design.

Your website is packed with marketing potential. That’s why your creative web design should include a clear call to action and incentives – like free consultations.

Incentives are a cornerstone of consumer psychology. Free consultations build trust between you and potential patients. So make it easier for visitors to connect with you with clear a click-to-call button on your homepage.

Here are some other incentives to consider:

  • Referral programs
  • Free guides and books
  • Free courses
  • Stress therapy toys
  • Sensory toys (for child therapists)
  • DVDs

To promote your incentives, start building an email list of all your patient contacts. You can segment them by birthday, regular patients, new patients, and seasons to promote limited-time-only discounts on rates.

Knowledge is power

When people shop around for a therapist, they want to be assured of that person’s education, experience, and passion.

Including a blog in your creative web design gives visitors a chance to get to know you and why you’re so passionate about helping them. A blog also gives you a space to make announcements, showcase your volunteer work with the community, and foster Trust with your current clientele.

Here are a few blog post topics to consider:

  • What to expect from your first therapy appointment
  • A beginner’s guide to self-care
  • How to talk to your partner about therapy
  • 5 benefits of talking to a couples counselor

Not only do blogs increase trust and authority, they’re a great way for potential patients to find you in Google search.

. . . . . . . .

Search engine optimization

More than a billion people depend on Google to find the services they need. If you want to increase your chances of being found in search results, make sure your therapy website is optimized for SEO.

SEO stands for ‘search engine optimization.’ This means every aspect of your website, from user experience to your about page, should be optimized for maximum Google visibility. SEO isn’t just about the words and content; everything from navigation, site speed, to image sizes are critical to SEO.

. . . . . . . .

Get responsive

Patients take responsiveness seriously. Not only does your therapy practice have to be accessible by phone, email, and social media, it should also be accessible across your patients’ devices.

This means your creative web design should be responsive as well. Responsive web designs work seamlessly on desktops, laptops, tablets, and smartphones screens. Not only does responsive web design look better on mobile, it’s another example of putting patients first.

Speaking of putting patients first: you now have the tools to select a creative web design that caters to your patients and practice.

Don’t forget to leverage the power of color, trustworthiness, patient profiles, easy navigation, free consultations, authoritative content, SEO, and responsive creative website design.

Bookmark this post and check back often for more web resources for growing therapy practices.

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