What to Do When Your Marketing Strategy Isn’t Sticking

Sometimes even a small change can make a big difference in the success of your marketing campaign.

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Nothing is more frustrating than putting a lot of time and energy into a marketing strategy just to realize that it isn’t working. In those situations, it can be tempting to simply throw in the towel, but instead, you should work to figure out what is going wrong and address the issue. Sometimes even a small change can make a big difference in the success of your marketing campaign.

Recalibrate Your Target Audience

Sometimes the problem with a marketing campaign is simply that you have misunderstood your target market, or even misunderstood who your target market is.

If you are having trouble with your marketing campaign yielding the results you need, it may be time to rethink your target audience. Evaluate your offerings and think about the people who most need them or those who aren’t currently getting them but need them.

Then think about how that might differ from the people you were trying to reach with your current marketing strategy. With that information, you should be able to move forward with key changes to your strategy that will help your marketing materials to hit more effectively.

Use Overlooked Marketing Techniques

Sometimes the problem with your marketing strategy is simply that it is missing an aspect that you overlooked. Because people rely on face-to-face communication with friends and family, offline marketing can be a powerful tool for your business.

Look at the ways that you can incorporate offline marketing into your current strategy so you can fill in the gaps of what your current strategy is missing. This can be incredibly effective at improving your marketing campaign overall and giving you a well-rounded strategy that will work for your business.

Clarify Your Message

Sometimes the problem with a marketing strategy is that the message is confusing or difficult to follow. People who are in your line of business likely understand all the lingo and specifics involved in your product, but your customers may not have that same understanding.

Simplifying your message and being clearer and more concise can help your marketing materials to work better. A complicated message or campaign can confuse potential customers and miss the mark when it comes to bringing in new customers.

Marketing is hard, and it’s okay if your strategy isn’t perfect on your first try. Once you know there is a problem, work to address it and you will be able to see the benefits as you figure out the best possible way to complete your marketing.

If you’re struggling with your current marketing strategy, it might be time for you to make a new one. We can help you to make that happen! Schedule a call with us to get started.

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About the Author:

Greg Goodman

As a therapist business coach, web designer, copywriter, and marketing expert, Greg has been helping mental health professionals get a steady stream of clients they love since 2006.

In his career, Greg has helped everyone from associates to established solo partners, group practices, and beyond. He even had a 6-year stint as the head of a large mental health clinic in San Francisco where he kept 43 caseloads full.

In addition to his work helping therapists, Greg is a passionate photographic storyteller, traveler, husband, father, and human being dedicated to personal growth and making the world a better place.

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