Custom Web Design Agency in Santa Cruz, CA

An effective website is the key to getting more clients.

All marketing roads should lead to your website.

Yellow accent lines as a metaphor for therapist marketing agency and therapist website design
Yellow accent lines as a metaphor for therapist marketing agency and therapist website design
Once there, visitors can become immersed in your brand experience. When people choose a business to support, they want to know your story. A website is the best place to tell it. Compliment their journey with strong CTAs and a clear path to becoming a client.

I've been designing websites since 1996. Here's everything I know.

Successful websites follow a proven formula:

  • Connect with your dream client

  • Enchant them with beautiful design

  • Solve a problem without being salesy

  • Provide ample CTAs and ways to reach out

  • Guide their customer journey
Clare Johnson's testimonial about Websites For Therapists

Custom Web Design Samples

Explore my most recent small business website design projects

I had a wonderful experience working with Greg on a new website for my therapy practice.

I had some ideas about what I wanted, but his website design packet really helped me to identify more specific things I liked and didn’t like on other websites that I saw. He bounced a lot of ideas off of me and produced great results every step of the way.

He was supportive, helpful, informative, creative. I had never worked on a website or design before so this was a big learning curve for me. Greg walked me through every step, giving me a lot of guidance, ideas, and choice. He was very responsive. I am so happy with the finished project.

🌟🌟🌟🌟🌟
Chelsey Suttaby, LCSW

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A website should delight, inspire, and ...

Women looking at social media for therapists

What’s the advantage of custom web design?

Creating a custom website is all about building a foundation for your business. Once you have a solid understanding of who you want to reach, our expert design team will figure out what words, colors, images, and styles resonate with them.

A custom website design is created just for you. Every pixel is designed to connect with your dream client and inspire them to become a paying client.

Your website will include both industry-tested and cutting-edge lead generation tools. It will drive visitors towards your contact forms, phone number, social media, online calendar, or however else you want them to reach out.

Plus, it’s going to look really, really, really good! Like, so good that you’ll want to go up to the roof and shout, “LOOK AT MY AMAZING NEW WEBSITE!”

What is custom web design?

Getting a custom website is like commissioning a work of art for your business.

Using the Internet as our canvas, we will create a design that connects deeply with your dream client. Then, we’ll give them plenty of ways to reach out and become a paying client.

Long story short – we don’t stop until you love your beautiful and effective website.

How does a custom website differ from a ready-made template?

The internet is our canvas – and our passion is creating beautiful websites that connect deeply with your dream client. When you work with Goodman Creatives, it’s like you’re commissioning your own piece of art. First, we’ll explore your ideas, goals, and dreams. Then, we’ll create a design to make your heart sing. Whether you know what you want or need a gentle hand to hold from start to finish, we’re here to help.

We are digital artists.

The internet is our canvas – and our passion is creating beautiful websites that connect deeply with your dream client.

When you work with Goodman Creatives, it’s like you’re commissioning your own piece of art.

First, we’ll explore your ideas, goals, and dreams. Then, we’ll create a design to make your heart sing.

Whether you know what you want or need a gentle hand to hold from start to finish, we’re here to help.

Let me take care of all the tech.

Instead of trying to figure everything out yourself, let me take care of all the coding, creating, and caring for your website.

That means you don’t have to worry about what platform to use (WordPress), what it looks like (you will love it), SEO, or updating the site when it goes live (you get lifetime updates and support).

In case you were wondering … your custom website will be built on WordPress. It will feature all the plugins, bells, and whistles you need to get more clients. If anything ever breaks, I’ll be there to fix it. Whatever you need, just ask Greg.

Meet Greg Goodman, Web Design Expert Since 1996

Remember Netscape and AOL? That’s how I got started with making websites. It was the era of dialup and writing code by hand. Over the years, I have watched the ever-changing internet landscape ebb, flow, and evolve.

While much has changed, the need for an elegant and modern online presence has remained the same. That’s what I can help create for your business.

As Head Creative at Goodman Creatives, I bring all my experience and knowledge to every project. Now, let’s see how we can collaborate on the website of your dreams.

Everyone stops and asks me who created my website.

To date, it is the most beautiful website I have seen anywhere! Greg is absolutely fantastic. Besides for being incredibly talented, Greg is prompt, professional, and always has the best suggestions for rebranding. 

🌟🌟🌟🌟🌟
Masha Shapiro, LMHC
Founder of We Rise NYC

Reach Out and Ask Me Anything

FAQs about Custom Websites

Honest answer, that depends on you. If you already have clarity on your dream client and all your copy ready to go, I can have a new website live for you within a month.

However, most business need to do the foundational work first to create a successful website design. In total, you’re looking at 2-4 months.

Yes and No …

Your website will be optimized for SEO from a technical standpoint. That means using code and technology that Google loves. It will load quickly on all devices and inspire people to visit multiple pages, which Google also loves.

However, unless you provide specific keywords that you want to use (or commission an SEO keyword research project), your website will not be optimized for them.

** Many clients choose to create their website without SEO and then hire an SEO agency later to optimize the keywords.

WordPress offers unparalleled customization options provide you with the freedom to create a truly unique and personalized online presence that aligns with your brand and vision.

I would love to!

Most business owners opt for my “No Worries” Website Management Plan, which includes unlimited updates and tech support for life. You can learn more here.

First, you’ll dive into our self-discovery workbooks and identify your niche and dream client. Then, using those as a guide, our design team will create the first draft of your new homepage. The more content you can provide at this point, the better. After going back and forth until you love it, we will build out a working version of the site in WordPress. From there, you send us content, we get it live for you. This goes on until the site is ready to launch and you’re so excited that you can’t contain the joy.

To be honest, no. You don’t need custom web design.

You could probably create a perfectly effective site on your own using Squarespace. Or, if you’re a therapist, our $97/month Therapist Themes website service might be a good fit.

However, if you’re ready to invest in a website that truly sets you apart in the crowd, then you need a custom website.

* and, because I’ll always be honest with you, it’s important to understand that any website is just the first step. Once it’s live, you’ll still need some mix of SEO and advertising to get people to actually visit it.

Quick answer: yes, your custom website will show up on Google. However, it might show up on page 42.

Until you begin the process of ongoing SEO, your website will remain unseen through organic (non paid) Google searches. This can be a DIY process (here’s a guide to get you started) – or, my SEO team can take care of everything for you.

With template-driven website design services (like Therapist Themes), your website shares certain design elements with every other website using that platform. Things like the way images are layed out or how the calls to action look.

With custom web design, every digital inch is created for you – with your dream client in mind. It can be whatever you want it to be. There are no limits except our combined imaginations. aka, limitless

therapist marketing testimonial

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