What to Do When Your Marketing Campaign Isn’t Working

Learn how to evaluate your marketing strategy and ensure its success.

Table of Contents

Selling yourself and your company requires constant vigilance and thought.

What was working for you yesterday might not work as well tomorrow. It is essential that you are aware of what is working and what isn’t in your marketing campaigns. By changing your marketing strategies, analyzing your customers and evaluating your website portals, you can stay on top of your marketing efforts.

Create a Better Strategy

If your marketing campaign isn’t as effective as it should be, then it may be time to create a new and better marketing strategy. You should use a variety of marketing strategies in order to have a successful campaign.

First, conduct an analysis of your strengths and weaknesses.

Your strengths and weaknesses tend to be internal factors, such as resources and finances. Then, look at opportunities and threats, such as market trends and regulations.

After your analysis, decide on your goals and frame them within a time constraint. Also, consider how your competitors are faring. It is helpful to understand what is working and what is not for others in your field of business.


Reevaluate Your Audience

It may be time to reevaluate your customers and learn who exactly is your true audience. To fully understand your customers, it is necessary to study their behaviors within the contexts of their online and offline activities.

It is not enough these days to just conduct market surveys and study focus groups. You need to install online programs and tools that track and analyze your customers’ demographics, on-site behaviors and social media activities.


Test Your Website

No matter how much data you collect on your business and your customers, if your website is negatively impacting your business, then it is mostly for naught. A clumsy and unfriendly site will repel your customers instead of attracting them.

Set up a test group of users to navigate your site from the start of an attempted sale to the completion. Have them visit your site from various entry points, such as web searches and social media links, which may link to your blogs or service pages. Have a set checklist of factors for the users to note and space to add personalized comments. You might be surprised by what you learn!

Instead of running behind the latest marketplace trends and customer behaviors, it is a better idea to be ahead of the game.

By analyzing your marketing strategies and making any necessary changes, you have a better chance to be proactive instead of reactive. These are just some of the techniques you can use to position your marketing more successfully. When you are open to changing and adapting your marketing approaches, you will always be primed for a more profitable outcome.


Read more great marketing tips here: 3 Marketing Technologies That Can Make an Impact on Your Business

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About the Author:

Greg Goodman

As a therapist business coach, web designer, copywriter, and marketing expert, Greg has been helping mental health professionals get a steady stream of clients they love since 2006.

In his career, Greg has helped everyone from associates to established solo partners, group practices, and beyond. He even had a 6-year stint as the head of a large mental health clinic in San Francisco where he kept 43 caseloads full.

In addition to his work helping therapists, Greg is a passionate photographic storyteller, traveler, husband, father, and human being dedicated to personal growth and making the world a better place.

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