How Video SEO Can Benefit Your Small Business

Video SEO is a cost-effective way to promote your business online. Learn how it can benefit your small business.

Table of Contents

In today’s fast-paced and ever-changing world, every business is looking for ways to gain the upper hand. To compete with other companies, startups are investing significantly in marketing, which can be difficult for smaller businesses on a tight budget. Fortunately, SEO video provides a cost-effective way of reaching more potential customers across a variety of mediums, from the office computer to mobile device. 

Fortunately, video SEO is here to meet your needs! These days, it’s much easier to produce inexpensive promotional videos and reach customers virtually than through conventional means. Additionally, if you add a call to action at the end of your video using your Facebook page URL, you take advantage of one more way to get additional traffic generated by your sales page! With SEO video content, businesses are able to attract more customers who have been previously unaware of their product or service. As a result, they will likely see an increase in revenue streams.


Video SEO services to push your business higher

Small business owners face a lot of challenges when it comes to marketing. Video SEO is a cost-effective way to promote your business online – even if you use a virtual mailbox on your Google My Business listing. Learn how it can benefit your small business.


Boost your outreach

SEO Video marketing allows small businesses to take advantage of many tools in order to generate customer interest and traffic. Businesses are now able to effectively use the web and other digital platforms to get product information across to a huge audience because the public can easily access content via their smartphones and personal computers, and eve hire people that can work virtually from their computers, of course managing payroll is important in these cases, so the use of tools like paystub online is great for this. These days, people don’t have time to read long articles or watch lengthy videos that explain the services or benefits of using a specific product; they simply expect everything they need to know, as well as examples of how it works, on a simple video in order for them to reach an informed decision regarding whether or not they will purchase what is being advertised.


Get on YouTube

YouTube is the world’s 2nd largest search engine, with over one billion users watching millions of hours of video per day. Because your target audience is there, it’s where you should be. If videos are the “highest ROI activity a retailer can have,” then it stands to reason that giving consumers access to a vast repository of educational content via videos is likely going to be among one of the most strategic opportunities in this space. Businesses can buy cheap Youtube watch time at

Any business looking to get noticed online should be using video as part of their online marketing strategy because this will put them on track for success with Search Engine Optimization for one thing, which is every business’s dream come true. There are many ways to approach this but choosing YouTube can work out much better over time because people have familiarized themselves with the latter and have often become somewhat addicted to it!


Increase Your Search Engine Rankings

Adding a video is one of the best ways to rank highly on Google. According to a recent survey, 75% of individuals who start watching a video on the very first page of search engines like Google results don’t continue any farther if there isn’t one. It’s a terrific approach to turn visitors into consumers, so it’s definitely worth the time and work. 


Improve Your Product’s Understanding by Video SEO

Products can be complicated and sometimes it’s difficult for potential customers to understand what you are offering. To make things easier, product videos can help potential customers see, rather than just read about, what you have to offer and how it solves one of their problems. Make use of text or graphics to communicate with your target audience in a way that is appealing for everyone generally. Product videos should sit at the top of your list of recommended videos to make next if you want a video SEO marketing campaign designed around small businesses. So don’t think these are only applicable to big companies and corporate businesses!


Video SEO is a low-cost approach

The cost of creating an explainer video has dramatically come down over the last few years. All they need is good equipment and a marketable concept. Professional editing programs mean that you can create a high-quality video using  online free video cutter that have made cropping and cutting very quick and easy to make all of your cuts seem smoother.

To optimize your video content further, consider using a YouTube hashtag creator, which can help create relevant YouTube hashtags to increase your video’s reach and engagement on the platform. This tool simplifies the process of finding trending and appropriate hashtags tailored to your content, enhancing your video SEO efforts.


Increase the number of clicks on your emails

Using video in your email campaigns can help you stand out from the crowd and increase your email subscription conversion rates. But there’s one ‘gotcha’ to including video in email: not all of your subscribers are going to be able to actually watch them! Since most email clients don’t enable inline video playback or huge files, your emails are more likely to get captured in spam emails. Instead, consider providing thumbnails from your video in the body of your email, with a link back to either your website or homepage, where people will be able to see it without difficulty!


Strong brand affinity can be built through video SEO

Watching videos may seem like a simple way to pass the time and get entertained, but it actually has much more potential than one might expect. We all know that watching a video involves both audio and visual stimulation, which has been shown to be extraordinarily helpful in opening up new doors when it comes to developing a strong affiliation with your brand as well as assisting you in shaping interest towards what you have to offer. This is partly the reason why marketers around the globe have overwhelmingly turned towards trickling this medium into their business model since they know it will create some sort of connection between them and their consumers while also making those who are more interested easier to market towards in an effortless manner. If you are looking for a full complement of professional, creative, commercial audio visual and data cabling solutions from the simple to the complex in this fast paced, dynamic marketplace, you may visit the Signal Solutions webpage for professional data cabling services.


Helps to create an emotional bond

Video SEO is an effective way of drawing customers in and making them invested in what your brand has to offer. It gives them a human side of your business as viewers can see you and know just who they’re investing their money with before they commit to anything. The essence of a small business is creating a strong connection with the people, and video SEO helps that happen tenfold by developing trust between audience and brand.



While video SEO might be an expensive investment for many, it is worth the investment by far. It delivers inexpressible results. Video SEO is more capable than any other form of SEO. Social media has helped a lot of businesses with their product marketing, which means that you can count on this form of marketing and advertising to succeed in the long run. You should definitely consider using them for your business!

Got Questions?

Ask me anything about this article … or, reach out to see how I can help you get a steady, predictable stream of therapy clients you love with less effort and stress.

Share This Article

About the Author:

Greg Goodman

As a therapist business coach, web designer, copywriter, and marketing expert, Greg has been helping mental health professionals get a steady stream of clients they love since 2006.

In his career, Greg has helped everyone from associates to established solo partners, group practices, and beyond. He even had a 6-year stint as the head of a large mental health clinic in San Francisco where he kept 43 caseloads full.

In addition to his work helping therapists, Greg is a passionate photographic storyteller, traveler, husband, father, and human being dedicated to personal growth and making the world a better place.

Fill your therapy practice with a steady stream of clients you love!

Scale your practice to $300k and beyond using a proven formula that has worked for scores of therapists just like you.

Our toolkit includes an integrative mix of coaching, web design, and marketing services.

When we collaborate, you can expect transparency, integrity, accountability, honesty, compassion, innovation, and open communication at every step.

Latest Resources

Free Download

fill your therapy practice ebook

Free Download

The Ultimate Therapist Website ebook

book a 30-minute clarity call

After filling out the form, you will be taken to my online calendar to schedule your phone consult.

Join the waitlist

The next onboarding session of the Profitable Practice Program will be announced shortly.