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What is Google Advertising?

When you perform a search on, you might’ve noticed a few results at the top of the list (and at the bottom) with “Ad” in a box next to the URL. Those are Google Ads and those companies paid to be there.

Is this a good idea? Do people actually click on paid page listings in preference to natural search results? According to one survey, 2013 saw 1.5 million businesses use Google’s search and advertising tools to generate over $100 billion in revenue. Sounds like a winning strategy, if you can make it work for you.

This is the easiest way to get your business on Page 1 of Google

How much does Google Ads cost?

Ready for good news? The more successful you become, the lower the cost.

After you set your initial bids, Google will reward your rising Quality Score by lowering your cost per click (CPC). A high Quality Score also gets your ad displayed more frequently and in a better position (i.e., on top of the search results page, instead of at the bottom).

Two other factors to consider are a) where is your business is located; and b) how much local competition do you have. For instance, a therapist in San Francisco is going to have a much higher CPC than a therapist in Scranton – even with a high Quality Score.

Keeping your overall cost low and your return on investment high is where we come in.

How does Google Ads work?

Step 1 in setting up a successful Google Ads campaign is figuring out what keywords your dream customer would use to find your business. Then, after creating an ad that relates to those keywords, you place a bid for how much you’re willing to pay. There are two options for this:

a) Cost per click (CPC) means you pay each time a customer clicks on the ad or

b) Cost per impression (CPI) means you pay each time the ad appears.

As your ad runs, Google gives it a “Quality Score” based on several factors, including how well your page matches the keyword search and how often people click on it. As this Quality Score rises, Google rewards your ad with more frequent placements.

While this may sound complicated at first, it’s actually pretty simple … once you get the hang of it.

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Do it Right

Does this sound complicated? Google Ads was designed as a DIY site and many people get good results on their own. But, ask yourself: Is good Google advertising really good enough? You know your business … if you want to get the most out of your advertising dollars, it simply makes sense to partner with a company that knows the Google Ads game and all the rules.

Goodman Creatives is more than just a web design firm. We’re a collective of artists, marketing experts and down-to-earth people with a passion for helping your business grow. We should be your online business partner. Contact us today to get started!

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