When you perform a search on Google.com, you might’ve noticed a few results at the top of the list (and at the bottom) with “Ad” in a box next to the URL. Those are Google Ads and those companies paid to be there.
Is this a good idea? Do people actually click on paid page listings in preference to natural search results? According to one survey, 2013 saw 1.5 million businesses use Google’s search and advertising tools to generate over $100 billion in revenue. Sounds like a winning strategy, if you can make it work for you.