Skip to main content

The early days of any business are some of the most exciting and can be a real rush for business owners.

One of the things that make those early times so exciting is the huge potential for growth and change they offer to business owners. However, along with the exciting possibilities for growth, the early days of a business tend to be a time where there are plenty of opportunities for mistakes to be made.

Here are some common mistakes that tend to occur within young businesses of all kinds.

Expecting Overnight Success

When you are just starting a business, it is full of promise for success and profits. While this is certainly true, it is important to make sure that you understand that success generally takes a lot of time and effort, and almost never happens overnight.

The problem with expecting immediate success is that it can lead to getting frustrated and upset when things take longer than anticipated. It’s important to set reasonable expectations from the beginning by setting small attainable goals for your business and the way success will come to you. Talking to other small business owners can help you to keep your expectations in check and avoid getting unduly worried about a slow start.


Gaining a Bad Reputation

Some business owners are so wrapped up in the nitty-gritty of their business that they don’t consider the effect their reputation can have on their business now and in the future. Gaining a bad reputation can happen quickly and without much effort but cleaning your reputation up again can take a lot of time and effort.

In some cases, a bad reputation can be impossible to overcome. If you avoid building a bad reputation in the first place, you will have a much easier time and can focus on more important things. To jumpstart your reputation, work to keep your expectations in check and build strong positive relationships with clients and other businesses.


Racking Up Large Debts

Attaining some level of debt is essential to many small businesses, but it is important that you know how to get out of debt and how to avoid massive amounts of debt, especially at first. Early in your business days, you lack the relationships and credit it takes to qualify for good interest rates.

This means that any debt you acquire will be more expensive over time than the debt you incur later in your career. A massive amount of business debt early can be difficult to pay off and may bring your company down before you are able to turn a consistent profit.


Overpaying for Expenses

While expenses are unavoidable for any business, you should learn to budget carefully and use your money wisely, so you don’t overpay for those expenses. Make sure to shop around for office space so you can get the best possible deal and avoid overspending.

It is also a good idea to think about your priorities and focus on expenses that are most likely to help your business to meet its goals. Saving money wherever you can, will help to increase the longevity of your business and keep you out of trouble. You can save money on utilities with a comprehensive HVAC inspection.


Trying to Take Care of Everything on Your Own

One challenge that many business owners run into early in the life of their business is trying to tackle every task on their own. This can lead to major difficulties and even just burnout which leaves them unable to take care of their work at all.

Learning to delegate early will help your business to flourish and prevent you from becoming burnt out in the early days of your work. If you can’t afford to hire employees full-time at first, hiring at least one part-time person can help you to take care of your tasks and make sure that your business is running smoothly so you can continue to grow. In addition, if you’re in the process of pre-employment screening, you may consider using a cognitive ability test from professional companies like Wonderlic that helps your organization understand if a candidate will fit the job.


Branching Out Too Early

When small businesses are too obsessed with growing quickly, they can sometimes start branching out into new products and services before they have a good handle on their initial plan. Branching out is important, but it shouldn’t be done before your business is ready to handle the growth. Make sure that you have a good handle on your day-to-day practice and that you have stability behind you before you take the plunge and expand your offerings. Taking it slow is a great way to ensure that you are ready for new steps before you take them.


Not Figuring out the Target Market

Some small businesses make the mistake of starting out with everyone as their target audience. Unfortunately, it is difficult to attract people to your business if you are trying to create content that appeals to everyone.

Figuring out your target market will help your business to be more successful because you can spend your budget on reaching people who are actually interested in what you have to offer. Figuring out your target market should be one of the very first things you do when starting your business, so you don’t waste time and money on work you don’t need to do.


Advertising Poorly or Not at All

Hand in hand with finding a target audience, sometimes new business owners don’t know how to advertise appropriately. While you don’t want to blow your whole budget on advertising, it is important to get some advertising done early in the process.

When you already know your target audience, it is much easier to make sure that you get great advertising that reaches the people you need to reach on a budget. Online marketing can be a less expensive way to reach your audience effectively.

The best way to ensure the success of your small business is to make sure that you start strong. Making smart decisions that help you reach an appropriate audience and use your time and budget wisely will help you to build a sound foundation. By avoiding common mistakes, you can set your business up for the future.

Ready to start marketing your business? Check out our masterclass!


8 Ways to Get More Leads


We help small business owners get more clients, using a proven system of marketing and web design.


Download The Ultimate Website Planner.

Learn all the questions you need to ask before hiring a web designer. Yes, even me.



5 Common Marketing Mistakes – and How to Fix Them

Learn how to succeed at marketing and avoid these common mistakes biz owners make.
Therapist Marketing Masterclass

ChatGPT For Therapists — How AI Can Write Your Therapist Website

Is it possible for a robot to write your therapist website copy?
Therapist Resources

Get Paid Your Full Rate For Out-Of-Network Clients

Get more private pay clients by leveraging out-of-network benefits
Close Menu