Therapist Website & SEO Case Study

Center For Improving Relationships

The results

Website design and SEO · Data through September 2026

21x

more visits from Google

5x

more views on Google

(from 54,090 to 263,445 a month)

3x

more Google Business Profile views

(from 246 to 810 a month)

Monthly visits from search engines

Monthly visits from search, Sep 2023 to Sep 2026. Three-month average went from 102 to 2,167 a month.

About the data: Visits are from organic search only (not ads). Average monthly visits from search grew from 102 to 2,167 since the site launched in September 2023. Thin line: each month. Bold line: three-month average. Views on Google come from Google Search Console and Business Profile views from Google Business Profile, both comparing July 2025 with September 2026.

How we got there

Where they started

Jessica Gregg runs a group practice for couples in Mount Pleasant, South Carolina. She was having trouble filling spaces for new therapists and needed to update her marketing.

What we did

Goodman Creatives worked through the website content with Jessica, clarifying what the practice focuses on and which therapists are a good fit, and launched a new website in September 2023. SEO has continued ever since.

What changed

Average monthly visits from search grew from 102 to 2,167, or 21x. Google now shows the practice 263,445 times a month, up from 54,090 in July 2025. In Jessica's words, "My practice is definitely growing with the website we created together."

See more therapist results

Therapist web design challenge

To balance the masculine and feminine without relying on cliches.

As her group practice is dedicated to helping couples, Jessica wanted a website that spoke to both men and women.

The answer was to use a mix of sharp angles, boxes, and a deep blue accent color to represent the masculine side. Meanwhile, the feminine is portrayed by using a neutral peach color as the backdrop for those boxes and the text contained within. 

Finally, our photo choices showcase a mix of both genders – as well as including an assortment of non-people photos to round everything out.

What do you think? Check out the site and see if we hit the mark.

Client Feedback

"Greg is responsive, understanding, and he takes feedback well."

I was having trouble filling spaces for new therapists and needed to update my marketing. My practice is definitely growing with the website we created together.

Even more helpful for me was the process of going through the website content creation process. Greg’s questions really helped me focus on what my practice wants to focus on as a whole – as well as how to figure out if therapists are a good fit for my practice.

Working with Greg was easy. I found our regular meetings really seamless and positive. Greg told me up front that he needed to know how to work best with me. That made it really easy for me to say, “Greg, this is working, this isn’t working. I like this. I don’t like this. I can’t do this.” 

I felt like he was there to support me instead of me needing me to bend his way of working in order to get this project done.

I felt the most relief that I wasn’t all alone in having to figure all this out. I have help from a professional I can trust – and that was incredibly useful, supportive, and encouraging.

I also really like Greg’s sense of humor and how he is very connected to the same target in terms of making the world a better place. And it’s just a pleasure to work with somebody else who is fundamentally geared and oriented that way.

🌟🌟🌟🌟🌟
Jessica Gregg, LPCS
Founder of the Center For Improving Relationships