Mind the Gap

Jan 16

Hi Friends -- I would love for you to join me for a free 2-day mastermind being put on by Carrie and my online learning platform.

Each day’s 45-minute session will cover topics like:

»» changing your mindset
»» releasing limiting beliefs
»» rewriting your money story
»» creating your dream business

I’m going to be taking the mastermind too and will create a group chat for everyone who takes it with me.

That way, we can all share our thoughts and action steps, hold each other accountable, and create a community of likeminded people.

The 2-day event starts on tomorrow - Sunday, January 17.

Let me know if you’re interested and I’ll send you all the details.

Hope to do this with you!

Love,
Greg ...

goodmancreatives

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Jan 16

Open

Do you actually read long Facebook posts?

I like to write a lot.

I like to tell stories in my Facebook and Instagram posts.

The stories are a daily narrative.

My life‘s journey as a father, husband, businessman, photographic storyteller, dreamer, and artist.

But does anyone read them?

All the marketing gurus tell you to write long posts.

I tell the same thing to my clients.

To merge their personal brands with their business brands.

To share their authentic story, share their passion, and create the life of their dreams.

The entire online marketing industry revolves around writing long posts.

But again, do you read them?

Does anyone?

I sure don’t!!!

I skim a lot of long posts.

Occasionally, I read every word.

I look for something that catches my eye.

I like, but not love, posts with emojis! 🤣🤣

How about you?

Did you read all this?

Type "I READ THE WHOLE THING" into the comments. ...

goodmancreatives

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Jan 13

Open

When someone signs up for your newsletter, they are giving you access to their most valuable marketing commodity: their inbox. ⁣
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Once there, you have a very limited window to make a good impression and inspire them to look forward to your emails.⁣
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That’s where an automated welcome sequence comes in. ⁣
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This series of 5-10 emails should be automatically sent to all new newsletter subscribers. ⁣
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That’s where you wow them! ⁣
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All newsletter apps (Mailchimp, Drip, Constant Contact, etc) have the ability to do this.⁣
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Consider the following stats:⁣
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✅ A whopping 74% of new subscribers expect (and will open) a welcome email.⁣
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✅ A welcome email is 86% more effective than a regular newsletter.⁣
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✅ Welcome emails generate an astounding 320% revenue compared to other promotional emails. ⁣
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LEARN MORE⁣
LINK IN BIO ...

Jan 12

Jan 11

FYI - here’s a Facebook Mental Health tip ...⁣
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If you’re really excited about something and a friend post something negative about that thing on Facebook, don’t engage. ⁣
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Don’t try to change their mind by replying to their FB post. ⁣
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I just did this and it led to anxiety, increased heart rate, feelings of self doubt, and a desire to crawl into the corner and hide.⁣
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Surround yourself with people who share the same truth as you.⁣
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I’m not suggesting to live in a bubble. ⁣
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But, why put yourself in a stressful situation if you don’t have to.⁣
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As for this conversation, I politely bowed out.⁣
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Told my friend that my it didn’t uplift me and I wanted to surround myself with high-vibes only.⁣
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Ended it with some happy memories about how we knew each other in the real world, and called it a day.⁣
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Felt great!⁣
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I highly encourage it.⁣
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Let Facebook inspire you.⁣
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Yay! ...

goodmancreatives

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Jan 9

Open

How to Set a Marketing Budget⁣⁣⁣
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Before setting a marketing budget, you need to know the average amount you earn from each new client.⁣⁣⁣
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That way, you can answer this equation:⁣
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⁣⁣Lifetime value of a new client⁣
⁣- minus your cost of living needs⁣⁣
= equals your marketing budget.⁣⁣⁣
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Later, that number will also help you understand how profitable your small business is.⁣
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⁣⁣Learn more about customer lifetime value⁣⁣⁣
⁣
LINK IN BIO⁣⁣⁣
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#entrepreneur #businesstips #onlinemarketing #digitalmarketingtips #marketing101 #marketingbudget #bizdev #growabusiness⁣#digitalmarketing #marketingtips #marketingtips #marketingonline #marketingdigital #success #entrepreneurship #businesslife #businessman #businessopportunity #internetmarketing #onlinebusiness #webdesigner #marketingagency #digitalmarketingagency #digitalmarketing #webdesignagency #gratitude #thankyou #digitalnomad #businessowner #entrepreneurs ...

goodmancreatives

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Jan 8

Open

Here are some things you might want to include on your about us page:⁣
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What you did before this business and why you were compelled to make a change.⁣
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For example, if you run a sewing business, but you used to be a lawyer, then people might be intrigued to know what was so interesting to you about sewing that you gave up the corporate law job.⁣
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The story of how the company started and how it got to be where it is now.⁣
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For example, if you began at your table working weekends and now have a fully-staffed shop, then people will be interested about how you got to where you are.⁣
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The challenges that you have faced along the way, how you overcame them, and why the business is better as a result of those challenges. ⁣
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Show people that you can handle adversity in a way that is better for everyone involved.⁣
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A personal story that highlights a key value of your business. Identify your company’s core values. ⁣
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What’s the most important trait that you offer to your clients? What is a story from your own past – or even a favorite metaphor from literature or a popular movie reference – that truly expresses the importance of that trait?⁣
⁣
LEARN MORE⁣
LINK IN BIO ...

goodmancreatives

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Jan 7

Open

Search Engine Optimization (SEO) is the art of getting your dream customer to visit your website without paying for advertising.⁣
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Sounds simple enough, right? ⁣
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Just figure out the magic formula, do it once, sit back, and profit! ⁣
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Sadly, this isn’t how it works. ⁣
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The reality is, the world of SEO is an always-changing landscape. ⁣
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Google is constantly updating its algorithms and getting smarter.⁣
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As a user of Google, this is great news. It means that you’re getting more and more likely to find the perfect answer to your search on the first page of Google. ⁣
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As a business, it means that you’ve got to be on top of your SEO at all times … lest your competitor start ranking above you.⁣
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But what is SEO, exactly? ⁣
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Despite what some people claim, there is no magical SEO formula. ⁣
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There is no wizard out there who can just “do some SEO to your site” and give you long-lasting results.⁣
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In reality, good SEO is a holistic process that takes time.⁣
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The work you’re doing today may not show up in Google for 6-8 months. ⁣
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However, SEO-done-right can produce those long-term results you’re looking for. ⁣
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It can help you shift away from paid advertising and into more profit.⁣
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While there are myriad components that go into any successful SEO campaign, they can all be broken down into two key categories:⁣
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Onsite SEO: The text, keywords, image tags, titles, links, mobile-friendliness, site speed, and everything else in the backend of your site⁣
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Offsite SEO: Every single link that points to you lets Google know that your site is important. The higher quality the website linking to you, the more sway it holds with your search engine ranking.⁣
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What else is involved SEO?⁣
Keep reading⁣
LINK IN BIO ...

goodmancreatives

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Jan 6

Open

Google Ads (aka, Adwords) is the best way to get your business on Page 1 of Google.⁣
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You design your ads. ⁣
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Google places them appropriately across the web in a system called “pay per click advertising”. ⁣
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As the name suggests, when someone clicks on your ad, you pay.⁣
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You pay each time someone clicks on your ad and visits your website.⁣
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In the meantime, you get eyes on the ads themselves, which is terrific for branding, whether or not people click through. ⁣
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To be clear, branding isn’t the goal; getting the clicks. ⁣
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However, the extra branding from the visibility of your ads is a nice bonus.⁣
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Anyone can create Google ads. In fact, it is very simple to get started with Google PPC advertising. ⁣
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However, you don’t want to just go into the process blindly. Since anyone can do it, a lot of people do. ⁣
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Not all of those people get the results that they want.⁣
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That’s because they don’t all take the time to do the research necessary to craft the right ads. ⁣
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If you want to succeed in paid search marketing, then you should take the extra steps to make sure you have a great ad.⁣
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Here's a complete guide⁣
LINK IN BIO ...

goodmancreatives

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Jan 5

Open

Defining your niche is a key part of marketing your business online.⁣
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Ask any marketing professional, and they will tell you: “your business will do better once you’ve identified a niche.”⁣
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Yet, many people find this to be completely counterintuitive.⁣
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You may find yourself thinking that success comes from offering as broad of a range of services as possible. ⁣
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After all, if you choose just one “thing,” how will you ever get enough customers.⁣
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While this way of thinking may make sense on the surface, it rarely translates into business success.⁣
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Does Your Business Need a Niche?⁣
If you look up the word “niche” in the dictionary, you’ll discover the following definition:⁣
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Niche (n): Denoting or relating to products, services, or interests that appeal to a small, specialized section of the population.⁣
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In a sense, every business has a niche. ⁣
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If you are a therapist, then your services relate to the segment of the population who is in need of therapy.⁣
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However, even as narrow as that focus seems, you would still benefit from defining an even more specific niche within that industry. ⁣
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For example, “couples therapy.”⁣
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Or, if you are a grocery store, your niche might be “people looking for a large selection of international foods.”⁣
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While there are, of course, a few exceptions (which we will discuss later), it’s a safe bet that your business can benefit from identifying your niche.⁣
⁣
Keep reading⁣
LINK IN BIO ...

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GREG
GOODMAN

GOODMAN
CREATIVES

Start growing your business today

Start growing your practice today

Mind the Gap

Explore Our Portfolio

Well Clinic

Santa Cruz Better Back & Body Shop

Julie Lingler Couples Counseling

Dickerman Prints Photo Lab

Toni Sterbenz, LMFT

Taproot: soulpurpose

Mindwell Therapy

Neshima Healing

Affinity Psych

Andrea Chilton, MA, MFT

Silicon Psych

Jean Tully

Santa Cruz Midwives Graphic Design

Torch

The Me Project

Shaman Chocolates

GREG GOODMAN

GOODMAN CREATIVES

GREG
GOODMAN

GOODMAN
CREATIVES