Natalie Brooks knew she wanted a beautiful new website that connected with college students. However, she was unsure about how to incorporate her other passions: namely, helping parents and offering consulting services to schools and universities.
Together, we went back to the basics: identifying Natalie’s passion, message, niche, and who she most wants to help.
Mindwell Therapy’s design reflects the tribulations of its clientele — a younger demographic aware and concerned for their own mental health and sought after help addressing this period of development.
You’ll notice a lean toward minimalism. Spacial qualities as a visual emphasis on therapy’s potential to be light and airy, relatable in its candid photography, simple shapes, clean structure and modern fonts. We also used a floral theme, implying personal growth.
Content is carefully framed to reduce any visual overwhelm to the viewer. Overall there is a more feminine, open quality to the design. Natalie’s practice gives you a feeling that therapy can be a natural and approachable part of a healthy and full lifestyle, not just a passing trend in our current culture.
I couldn’t be more pleased with my new website! As a therapist, I wanted a site that would reflect my unique therapy practice. Goodman Creatives created a site that did just that!
By providing a ‘niche workbook’, I was really able to identify the potential clients I wanted to see in my practice.
As a perfectionist, I tend to avoid things that don’t come easy to me. I avoided my website creation for a long time mostly because I didn’t know what to write. By having a workbook that asked me very specific questions, I was able to drill down into the heart of my therapy practice.
Throughout the entire planning and design process, Greg was incredibly patient and walked me through every step of the way! He was always easy to reach and answered my questions promptly.
Natalie Brooks, MA, LMFT
Use the slider to explore the old and new versions of Natalie’s Mindwell website.
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The next onboarding session of the Profitable Practice Program will be announced shortly.