FREE eCOURSE — The Keys to a Successful Therapist Website

Learn how to build a foundation for a successful therapist website with guides, workbooks, and a video training. — Get the eCourse for FREE

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Get The Keys to a Successful Website FOR FREE

This 7-week workbook-based course teaches you to:

  • Discover your dream client
  • Connect with them online
  • Inspire them to get help
  • Turn them into a paying client

Since creating my “The Keys to a Successful Therapist Website” training in 2018, I have helped hundreds of therapists get more clients through an integrative mix of web design, marketing, and business coaching for therapists. I have realized that while an effective website is a key part of the puzzle, it’s just a piece.

If you want a more comprehensive course, complete with video trainings, in-depth workbooks, copywriting templates, and more, check out my new offering: Fill Your Caseload With Ease and Flow.

I also believe that the lessons in The Keys to a Successful Therapist Website are incredibly valuable to anyone who wants to create that new website on their own. So, as my gift to you, I’m giving it to you for free.

Sign up here to get my training for free.

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You Are Amazing!

You’ve dedicated your life to helping people live fuller, happier, and more balanced lives … which is something that’s needed now more than ever.

In an ideal world, people would simply realize that something is off in their lives and know to come to you for help. No websites for therapists needed. Yet here we are, trying to find a way to get your practice in front of a steady flow of new clients.

To do that, you need a great website – one that connects deeply with your dream client and walks them through a virtual intake call. By the time they reach out, your dream client should already know how you can help them and what your process is like.

The Keys to a Successful Therapist Website teaches you how to do that.

The Keys to a Successful Therapist Website

What’s Included in the FREE eCourse

You get access to in-depth workbooks and templates, designed to help you build a foundation for your new therapist website.

Think of them as the marketing class you never got in grad school — a comprehensive overview of two decades of creating successful therapist websites.

Here’s a full list of what’s covered:

  • Defining your niche
  • Identifying your dream client
  • Deciding what web pages you need (creating a sitemap)
  • Creating amazing website copy
  • Finding the perfect photos
  • Choosing the best platform for your website
  • Understanding SEO for therapists

Get the eCourse for free by signing up for my newsletter.

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More Keys to a Successful Therapist Website

The video and eCourse above dives deep into the foundational elements of building an effective website for your therapy practice. These include your dream client, niche, and core messaging. Below is a list of some of the more technical aspects of creating a new therapist website.

  1. Design a User-Friendly Website:

    • Opt for a clean, professional, and easy-to-navigate design. Use calming colors, readable fonts, and high-quality images.
    • Prioritize mobile responsiveness to ensure your site looks and functions well on all devices.
  2. Create Informative Content:

    • Craft engaging content that provides information about your services, therapy approaches, and what clients can expect.
    • Consider adding a blog to share articles, tips, and resources related to mental health.
  3. Highlight Your Expertise:

    • Showcase your credentials, certifications, and experience prominently on your website.
    • Feature client testimonials or success stories to build trust.
  4. Contact Information and Call-to-Actions (CTAs):

    • Ensure your contact information is easy to find. Include a contact form and phone number.
    • Use clear CTAs to guide visitors toward taking the desired actions, such as scheduling an appointment.
  5. Search Engine Optimization (SEO):

    • Optimize your website for search engines by using relevant keywords in your content.
    • Create meta titles and descriptions for each page.
    • Include alt text for images and ensure fast page loading times.
  6. Secure and HIPAA Compliance:

    • Implement security measures to protect client data and ensure HIPAA compliance if you collect any patient information.
  7. Privacy Policy and Consent Forms:

    • Publish a privacy policy explaining how you handle client data.
    • Provide downloadable consent forms for clients to complete prior to sessions.
  8. Online Scheduling and Payment:

    • Offer online scheduling options for client convenience.
    • Set up secure payment processing for fees or sessions if needed.
  9. Regular Updates:

    • Keep your website updated with fresh content, blog posts, and the latest information about your practice.
  10. Social Media Integration:

    • Link to your social media profiles and encourage clients to follow you for updates.
    • Use social sharing buttons to make it easy for visitors to share your content.
  11. Contact Forms and Chat:

    • Use contact forms, live chat, or chatbots options to facilitate communication between potential clients and your practice.
  12. Ensure Speed and Accessibility:

    • Optimize your site for fast loading times, and ensure it’s accessible to people with disabilities.
  13. Track Performance:

    • Implement website analytics to monitor traffic, user behavior, and engagement.
    • Use this data to refine your content and design based on what works best.
  14. Security and Backups:

    • Regularly back up your website and implement robust security measures to protect against cyber threats.


The Keys to an Effective Website



Got Questions?

Ask me anything about this article … or, reach out to see how I can help you get a steady, predictable stream of therapy clients you love with less effort and stress.

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About the Author:

Greg Goodman

As a therapist business coach, web designer, copywriter, and marketing expert, Greg has been helping mental health professionals get a steady stream of clients they love since 2006.

In his career, Greg has helped everyone from associates to established solo partners, group practices, and beyond. He even had a 6-year stint as the head of a large mental health clinic in San Francisco where he kept 43 caseloads full.

In addition to his work helping therapists, Greg is a passionate photographic storyteller, traveler, husband, father, and human being dedicated to personal growth and making the world a better place.

Fill your therapy practice with a steady stream of clients you love!

Scale your practice to $300k and beyond using a proven formula that has worked for scores of therapists just like you.

Our toolkit includes an integrative mix of coaching, web design, and marketing services.

When we collaborate, you can expect transparency, integrity, accountability, honesty, compassion, innovation, and open communication at every step.

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