Get More Clients
8-Weeks of Coaching for Motivated Therapists & Business Owners who want to:
- Build a foundation for success and growth
- Create an effective website
- Write captivating copy that converts clients
- Develop a realistic marketing plan
- Stand out in a busy online crowd
This collaborative experience draws from 25-years in web design, marketing, branding, and storytelling.
Hi. I’m Greg Goodman
My passion is helping business owners demystify the marketing puzzle and get more clients without being salesy.
As a coach, I excel at harnessing your strengths … and giving you an added push when needed. My approach is compassionate, professional, and includes as much hand-holding as you need.
This 8-week coaching container takes proven systems and adapts them to the specific needs and struggles of your business.
Together, we will create a roadmap for your success.
A plan that excites you … and makes sense for your time, budget, skills, and desire to DIY. Then, you can choose whether to have me, you, or someone else turn that plan into reality.
We start by
building a foundation on
the 4 Corners of Success
1. Understand your dream client
People support businesses they know, like, and trust. This is just as true for a therapist as it is for a storefront. Your website and marketing are the best ways to make this personal connection. First, we’ll explore your dream client’s pain points.
- What keeps them up at night?
- What would life look like without that issue?
- Why are you the best solution to their problems?
- How can you offer value without promoting yourself?
Even if you’ve done this work in the past, the world is changing around us at an unprecedented pace. Now is the time to reevaluate everything. Your new dream client avatar will become the focus of all that follows.
2. Create a realistic, scalable marketing plan
Google. Facebook. Yelp. SEO. Funnels. Blogging. What should you focus on to best connect with your dream client? How much time or budget does it really take to put your lead generation on autopilot?
Once you understand the big picture, we’ll dive into all your options. What feels authentic, what do you want to do yourself, and how much can you outsource?
For those who have already done marketing, the process includes a 360° review of all your previous efforts. This helps us understand what’s working and where to go next.
3. Create a highly effective website
Everyone needs a website. It can be a single landing page or a multipage site with a blog. Whatever it looks like, the goal is to get your leads off social media and onto a place that guides their customer journey.
Before investing in marketing, your website needs to be optimized for conversions. Each page should be ready to convert your dream client into a paying client. Whether you want to update your existing website or create a new one, we will create a plan that includes:
- User experience
- Customer journey
- Calls to action
4. Write captivating copy that converts clients
Successful copywriting shares a story without being salesy. It draws your reader in and feels like a page from their journal. Take the time to show them you know them. Make an emotional connection and offer hope for the future.
If that sounds daunting, you are not alone. Copywriting is the #1 delay in launching a website or marketing campaign. That’s why we dedicate ample time to working past your mental roadblocks. Together, we will find whatever creative clay you need … then, we’ll mold it into words that work.
What else can we do together?
Nurture leads and drive conversions — The customer journey takes time. An automated marketing funnel keeps leads engaged at every step. Thrill them with relatable, effective content and provide genuine value to their lives.
People spend roughly 37 seconds reading a blog post or web page. Considering the average page has 1,050 words, most people miss the majority of what you write. So how do you inspire them to read more? What’s the secret to creating web pages and blog posts that embrace our short attention spans …
A personal brand transcends time and business. It is you in your truest form. An encapsulation of your passions, projects, dreams, and life’s rollercoaster ride. It encapsulates your essence and weaves it into everything you do online.
Your personal brand is why your dream client chooses you over the competition. Done right, it inspires people to know, like, and trust you. What message do you want to share? How can you make someone’s life better just by sharing your truth? How does it all come together online? That’s what we will explore together.
A 360 Marketing Review analyzes your entire funnel and makes suggestions for improvement. It analyzes your data to understand your true impact. What is your reach? How’s your conversion rate? How much is your budget and what’s the ROI?
Do you know the lifetime value of a new client or sale?
Have you ever calculated exactly how much money you spend each month? What are your lifestyle expenses? How much does your business cost to run? Do you have clarity on what your dream life costs? Before figuring out your marketing budget, we will address these key questions.
Who is this for
- Motivated business owners who are ready to do the work
- Anyone who feels overwhelmed by the marketing process
- Service-based businesses that need more clients
- Therapists, Healers, Freelancers, and Lightworkers
- New business owners who want to get started on the right foot
- Existing business owners who want to improve their marketing
Who is this NOT for?
- People not ready to jump in and do the work
- Biz owners who can’t commit 2-4 hours a week
- Folks who want to cut corners
- Anyone who doesn’t want to dive deep