Choosing the perfect photos for your therapy website is an art form.
We all know the old adage – that a picture says 1,000 words. This means each image you choose for your therapist website tells an entire story to a potential client.
Yet, so many therapists fall into the same old trap and fill their websites with photos of zen rocks, water droplets, trees, sand gardens, and other cliched imagery.
These are not the therapist website photos you’re looking for.
While these stereotypical images do a great job of demonstrating a calm and relaxing environment, they are missing out on the opportunity to do so much more. Every therapist website photo has the chance to:
- Make a personal connection with your dream client
- Tell them a bit about yourself
- Show them that you “get them”
- Demonstrate that you’re here to help
So how do you find the perfect photos for therapy websites? Let’s find out.
What photos will attract your dream therapy client?
The first step is to identify your dream client. Think about their age, gender, sociological background, hopes, dreams, habits, hobbies, and more. Really get to know this person, then ask yourself:
- What style of images would most resonate with them?
- Does this person like bright colors?
- What about a more subdued palette?
- Are they most attracted to black and white images?
If you’re wondering how you could possibly know, play a game and pretend that you are them. What sort of photos would be featured in their favorite magazine? Are their favorite TV shows action-oriented, bold and vibrant – or do they prefer the news or documentaries?
The more real you make your dream client, the more you understand what they are attracted to in photography.
How do you find free photos for therapy websites?
Next, it’s time to start looking at stock photography. And don’t worry – there are plenty of free sites out there that offer a wide variety of diverse models in real-life scenarios. It’s easy to avoid “cheesy stock photos” … if you know where to look.
While browsing through stock photography, keep your dream client in mind and ask yourself these questions:
- What does this photo say to me?
- Is this photo a representation of me?
- What emotion is this photo evoking?
- How does this photo relate to the issue or service I’m reading about?
In general, the most powerful photos feature a person (or people) and demonstrate some sort of action or emotion. They are calming images that don’t have much going on. Keep in mind, the photography on your therapist website is meant to complement your words – not overshadow them. So try and stay away from busy photos with multiple focal points.
Free Therapist Stock Photos
To get you started, I have assembled 30 amazing photos for your therapist website … assuming they are a good fit for your dream client, of course.
Each photo has a Creative Commons license, which means you can use them as you see fit.
If you wind up using any of these photos on your website, please reach out and share the link. I would love to see how they fit in with your site and how they speak to your dream client.