Google is Penalizing Sites Without SSL Security

By November 15, 2017 May 28th, 2018 Featured Resources, Marketing, SEO, Web Design, Wordpress

What is SSL and why should you care?

Have you ever noticed a little lock icon and the word “secure” next to a URL in your web browser?

When you see that, it means that the site has an added layer of security called an SSL certificate. You also may notice that the URL begins with https instead of http. The extra “S” is for “secure.”

SSL (Secure Sockets Layer) is a way of encrypting websites to make them safer and less hackable. It establishes an encrypted link between the website and your browser, which allows all data transfered to remain private.

To create this added layer of security, your website needs to have an SSL Certificate installed.

For e-commerce websites — or anywhere that you provide personal information — having an SSL has long been a requirement. However, most informational websites could get away with not using one. All that’s about to change.

What is SSL and how does it help


If your site has an SSL Certificate, Google will reward it with an SEO Boost

For the past few years, Google has been rewarding secure sites that use an SSL certificate with a slight boost to their SEO. However, as of this month, Google has also begun penalizing sites for not using SSL.

This means that if your competitor has an SSL Certificate (aka, a site URL that begins with https) and you don’t, your competition is probably going to come up higher on Google than you are.

Keep in mind, there are myriad of other reasons why you might come up higher — securing your website is just a part of the puzzle.

SSL Certificate notice on Google Chrome

Note that Goodman Creatives has an SSL certificate. You can tell by the lock icon, “Secure” notice and the fact that the URL starts with https://


Google Chrome Gets “Mad” If Your Site is Not Secure

Previously, if your site was not secure, all Google Chrome would do was display a little “i” icon. In 2017, the world’s most popular browser (aka, Chrome) began showing a much scarier red exclamation mark and the words “Not Secure” next to the URL.

Regardless of whether your website is e-commerce, informational, or personal, there’s something unsettling about seeing those words in the browser bar. For some people, it could be enough to drive them away … saying nothing about what it’s doing to your Google rankings.

 

The Old Way
Google Chrome used to show this warning if your site was not secure

 

The New Way
Google Chrome will show this scary warning if your website does not use an SSL certificate


How do you get an SSL Certificate?

Depending on what type of web hosting package you use, a simple and shared SSL certificate may be included. If not, the certificate is always available for an additional fee.

If your website is currently lacking an SSL Certificate, please get in touch and let’s figure out how to change that. Whether you’re hosting your website through our Personally Managed Web Hosting or on some other server, we’re here to help!

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About Goodman Creatives

Your business has an abundance of moving parts … wouldn’t it be great if someone could manage all of them?

From website design to strategy planning, marketing, social media, and beyond, we’re your 1-stop shop for “getting you out there.”

We understand what it means to run a local business and the challenges of growing it online. We happen to help businesses like yours every day.