Why Cheap Web Hosting Stifles Your Business Growth

If you just bought a Ferrari, would you put sand in the gas tank?!

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Your Website Deserves Top-Notch Hosting

You’ve just spent months developing your new WordPress website and are ready to launch. Along the way, you’ve probably seen lots of sites offering cheap web hosting.

Companies like GoDaddy, SiteGround and HostGator do a great job of selling you on plans starting at just a few dollars. However, the old adage always rings true:

You get what you pay for!

If you’re going to spend the time and money building a website that enhances your business, you want it to succeed. Sure, you can sign up for an entry-level web hosting plan. But, you may not be happy with the return on investment.

Why Should I Pay More for Web Hosting?

It’s a good question — and one we get a lot here at Goodman Creatives. The short answer is that cheap web hosting can slow down your website, leave you vulnerable to hackers and malware, and potentially drive customers away. Think of it this way,

If you just bought a Ferrari, would you put sand in the gas tank?!

On one hand, you don’t want to blindly go out and spend big bucks on top of the line options that you’ll never use or understand. On the other hand, having this technology in place can make a big difference behind the scenes … even if you never know it’s there. Here are a few reasons to consider spending a little more on your web hosting.

. . .

Website Speed

Speed is an important concern if you want your site to do well. Statistics show that up to half of Internet users will leave a site if it takes longer than 3 seconds to load. Cheap WordPress hosting often means sacrificing a fast website experience … both for your visitors and for you. Often, you’ll experience lag times when you’re trying to make changes and update content on your site. So you’re spending more time working on the site and you may be losing traffic.

This is especially important if you are a therapist. Odds are, your website visitor just came from Psychology Today or Google. They have their finger on a half-dozen other therapy websites. Who knows, your main competitor’s website might be open in the next tab.

When you keep your dream client waiting, odds are they will wind up on someone else’s couch. That’s why the best therapist websites are hosted on fast servers and load in under 3 seconds.

. . .

Website Reliability

Your website needs to be functional at all times. If visitors can’t access the site or features or if your email is down, your company looks unreliable. No one ever blames your web host, you can easily avail discounts with Bluehost Black Friday Deals. Cheaper hosting is not as reliable and because you’re paying a much lower rate, you’re not getting the customer service help you need to fix issues quickly.

. . .

Reliable Daily Backups

Cheap web hosting may not provide backups. Or, they may charge you extra to add that service to your plan. A good web hosting plan includes daily backups, stored for at least 30 days.

. . .

SSL (https) Certificates Included

Have you ever noticed a little lock icon and the word “secure” next to a URL in your web browser? When you see that, it means that the site has an added layer of security called an SSL certificate. You also may notice that the URL begins with https instead of http. The extra “S” is for “secure.”

In addition to making your visitors feel safer submitting personal information, having a secure site can actually help with your SEO. That’s why your web hosting package should always include an SSL certificate.


Protect and Secure Your Website

When you buy cheap web hosting, it means your site lives on a shared server – possibly with thousands of other sites. And, like the saying goes,

A chain is only as strong as its weakest link

According to the Infosec Institute, “If any one site on the server is compromised, it literally opens a gateway for the attacker to gain access to the other sites hosted on the same server as well. Plus, a malicious user can buy the hosting from a shared hosting provider and use this site to gain access to other sites on the same server.”

Top-of-the-line web hosting provides numerous built-in security features that cheaper web hosting may not. This includes allowing fewer sites on one server, monitoring the content of each site, and removing potentially dangerous sites or software before a malicious hacker attack happens. This is especially important for sites that contain confidential customer information.

Your Website Deserves the Best Possible Web Hosting

At Goodman Creatives, we use WordPress to create your dream website. As such, we highly recommend finding a web host that exclusively hosts WordPress sites. Why? Because their entire infrastructure is optimized to do one thing – make your site faster, safer, and better.

That’s why we have partnered with WPEngine to provide an absolute top of the line service at an affordable rate … providing even more features for the same entry-level price.

»» Learn more about our Web hosting services

If you would like to discuss your web hosting needs — or are interested in a creative partner to help design and maintain your site — reach out and contact us today.

Got Questions?

Ask me anything about this article … or, reach out to see how I can help you get a steady, predictable stream of therapy clients you love with less effort and stress.

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About the Author:

Greg Goodman

As a therapist business coach, web designer, copywriter, and marketing expert, Greg has been helping mental health professionals get a steady stream of clients they love since 2006.

In his career, Greg has helped everyone from associates to established solo partners, group practices, and beyond. He even had a 6-year stint as the head of a large mental health clinic in San Francisco where he kept 43 caseloads full.

In addition to his work helping therapists, Greg is a passionate photographic storyteller, traveler, husband, father, and human being dedicated to personal growth and making the world a better place.

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