We build therapist marketing systems, using a proven formula built on 20 years of industry experience.
Sleep better knowing you finally have a clear path to fill your caseload, scale your practice, and create a business you love.
Our collaboration starts with a customized foundation growth plan for your practice. Then, our Client Generation Team takes care of creating a high-converting website, managing your marketing, and giving you more time to focus on what you do best.
27 new clients booked an appointment in the first three months after finishing the program.
DR. MAGDALEN CHENG
FOUNDER OF ENCOMPASSING COUNSELING
It’s no secret. The mental health landscape has changed dramatically over the past five years. Big VC-backed tech companies control more of the market, leaving scraps for solo therapists and independently owned group practices.
At the same time, therapy has become increasingly commoditized. Potential clients are presented with endless choices and encouraged to reach out to multiple therapists at once. It’s no wonder they’ve forgotten who you are by the time you respond.
If you want someone to choose your practice (and pay your rates), you need to give them a reason to remember you.
Every practice has an X factor. It’s the thing that makes your dream client stop scrolling and think, “This is the place for me.” Find yours and own it. That’s how you stand out in a market where blending in has never been easier.
Almost overnight, Claude and ChatGPT gave every practice owner free access to an entire marketing team. Copywriter. Graphic designer. Ads manager. Strategist. They are all just an AI chatbot away.
On paper, the democratization of resources is great! However, algorithms and trained knowledge can’t replace lived experience.
AI doesn’t understand the nuances of being human. It doesn’t know which strategy fits your practice, which ideas to ignore, or where small decisions today will lead six months from now. That’s where we come in.
At Goodman Creatives, we love the efficiency boost that AI produces. But, every recommendation, every campaign, and every piece of content is shaped by human expertise before it ever reaches you.
Ferris Bueller once said that life moves pretty fast. That was 1986. Imagine if he saw the world today!
Between rapidly evolving marketing and AI technology, Interstate Compacts, a global recession, and the commoditization of therapy, something is always changing.
Marketing strategies used to last years. Now, we reevaluate our approach every single month.
And yet, after 20 years of constant change, the fundamentals haven’t changed much at all: attract the right people, build trust, and give them a clear path to reach out.
Grow your therapy practice with ease and flow
Understand
Successful practices are build on a solid foundation. We take the time to identify your dream client and niche, build a brand, set a budget, and plan your marketing.
CONNECT
The marketing puzzle has many pieces. Whatever channels you choose, make sure they are realistic for your budget, time, and goals.
Convert
Your website inspires people to reach out. Then, your intake process and lead tracking system ensures that no one slips through the cracks.
Optimize
The marketing engine can always use fine-tuning. Run tests and try new things. Then, use data to make adjustments that lower your expenses.
Automate
Take yourself out of the process with funnels and systems that let you focus on client care instead of admin tasks.
At Goodman Creatives, we believe that a-la-carte services are a detriment to your business growth. Instead of trying to piece everything together with a collection of agencies and freelancers, we offer everything under one roof – with a single point of contact. Accountability guaranteed.
For anyone who wants to stand out in a busy online crowd.
Built on a foundation of human psychology, every digital inch is designed to inspire your dream client to reach out and become a paying client.
For therapists who want to build (or rebuild) a foundation for sustained success.
The key to a profitable private practice is a solid foundation. Let’s co-create the marketing systems that can keep you full for years to come. Tech support & coaching included.
For established solo and group practices who want to get full and scale.
Let our team of experts take care of everything – from marketing to AI-SEO, Google Ads, website updates, reporting, strategy, and beyond.
Book a 30-Minute Phone Consult
You are not alone!
This phrase might sound cliché, perhaps even a bit Pollyanna. But, it holds an undeniable truth. Just as you help your clients find clarity and reduce stress, we’re here to do the same for you.
In the past 20+ years, we’ve helped hundreds of therapists transform their practice from a source of stress and uncertainty into a thriving, fulfilling endeavor. Now, we’re here to help YOU!
I went from a brand-new practice to completely full within six months.
Tracy Douglas, LPC
Your Genx Therapist
Working with Goodman Creatives has been an amazing experience from start to finish.
Alex Dimitriu, MD
Founder of Silicon Psych
Everyone stops and asks me who created my website. To date, it is the most beautiful website I have seen anywhere! Greg is absolutely fantastic.
Masha Shapiro, LMHC
Founder of We Rise NYC
I booked 5 new full-fee clients in my first 2 weeks!
Dr. Vanessa Gomes, PHD
My practice has been full of years ... with a waitlist, thanks to Goodman Creatives.
Julie Hattershire, MSW, LISW-S
27 new clients booked an appointment in the first three months after finishing Greg’s program.
dr. magdalen cheng
Founder of Encompassing Counseling
1
You should never have to wonder what your marketing team is doing or what ROI you’re getting. Our structured framework ensures you can always see the big picture.
Expect regular check-ins, tailored schedules, goal setting, progress tracking, and a crystal-clear roadmap.
From the beginning of our collaboration, you get clear milestones, 24/7 reporting access, strategic plans, and a dedicated account manager to guide you at every step of the way.
2
You didn’t become a therapist to juggle admin tasks, coordinate intake calls, and do marketing. Yet, that’s how you get stuck spending your free time. The result? Overwhelm, stress, missed appointments, and scattered efforts.
While building a foundation requires hands-on work, managing everything that comes after it can easily be automated and systemized.
We will set up and implement proven systems and processes, automate routine tasks, create SOPs, and build funnels.
To further optimize your workflow, the Profitable Practice Hub offers a centralized CRM, automated intake system, email marketing platform, and reporting hub, all in one place.
3
Most practice owners are are at a disadvantage. Limited budgets, limited visibility, and little to no guidance on how to market themselves. Meanwhile, big tech companies dominate attention, access, and client flow. It’s time to change all that!
The Thriving Therapist Collective is a safe space for mental health professionals to come together, share ideas, build relationships, and create opportunities they could never create on their own.
The goal is simple. Help you build a practice that works, on your terms, with clients you love. Because when you succeed, the world becomes a better place.
Our mission is to improve the mental health of 1,000,000+ people … by helping solo therapists and independent group practices grow sustainable, values-aligned businesses that reach the clients who need them most.
For more than two decades, I’ve lived at the intersection of web design, marketing, and mental health.
As a freelancer, I helped with solo therapists and group practice owners at every stage of their career. As head of marketing for several large mental health companies, I kept scores of caseloads full in uncertain times.
Today, my experience shapes the strategy behind everything we do at Goodman Creatives. But I’m no longer doing it alone.
Our Client Generation Team brings together strategists, coaches, creatives, and marketing specialists who are really good at what they do.
The company has grown, but the mission remains the same: help the helpers thrive.
Greg’s relational intelligence makes him really well suited to the mental health field, which is a rare quality in the marketing world.
Greg was instrumental in our clinic’s success. He has a niche understanding of our market and has great insight into strategy. He’s also very high-integrity as an individual and I trust him completely in our work together.
Maya Johansson, LMFT
Co-Founder of Well Clinic SF
It depends.
We make websites for all mental health professionals, from therapists to psychiatrists, occupational therapists, coaches, NPs, and beyond.
When to comes to our mental health marketing ecosystem, most of our clients are Marriage and Family Therapists, Clinical Social Workers, Psychologists, or Counselors.
We make websites for anyone in the world. You can view our portfolio here.
Our marketing services are only available for therapists located inside the United States of America.
The Profitable Practice Framework is a comprehensive marketing blueprint for filling your practice and getting more clients for less money. It consists of five key parts:
No. But we do a lot.
Depending on your program, our team of experts takes care of website design, SEO and AI-SEO optimization, Google Ads management, CRM setup, Google Business management, copywriting, citation management, backlink building, and more.
That said, there are still many marketing tasks that will be your responsibility, including building your referral network, getting listed on directory sites, and increasing your digital footprint. But don’t worry … we have step-by-step tutorials and detailed lists of exactly what you need to do.
The following services are available as stand-alone offerings:
We take care of all technical aspects, so you don’t need to be tech-savvy. That means we handle website design, SEO, and tech support for you.
Technically no … but, for the best results, you will want to have at least
The next step is to join the waitlist and reach out to schedule a free clarity call.
Ready to scale your practice?
After filling out the form, you will be taken to my online calendar to schedule your phone consult.
The next onboarding session of the Profitable Practice Program will be announced shortly.
