A full practice starts with a beautiful, effective therapist website design.
Most businesses are selling a product or service. You’re asking someone to trust you with one of the most personal decisions they’ll ever make.
That’s why the best therapist websites don’t feel like advertisements. They feel like the beginning of the therapeutic relationship. They help your dream client feel understood, inspire hope, and make reaching out feel like the obvious next step.
Your website isn’t just for prospective clients. It’s something you’ll interact with almost every day.
You’ll send it to referral partners, share it with colleagues, update it throughout your career, and rely on it as your practice grows.
No one will spend more time looking at your website than you.
That’s why every Website You’ll Love project is designed to be something you’re genuinely proud to put your name on.
Everyone stops and asks me who created my website. To date, it is the most beautiful website I have seen anywhere! Greg is absolutely fantastic.
Masha Shapiro, LMHC
Founder of We Rise NYC
Therapist Web Design Samples
Explore our most recent websites for therapists
1
Almost every therapist website makes the same mistake. It starts by talking about the therapist.
Your dream client isn’t looking for your résumé. They’re looking for reassurance that you understand what they’re going through and that life can get better with your help.
Before we design a single page, we’ll get clear on your dream client. What keeps them up at night? What are they searching for? What do they hope life will look like after therapy?
That foundation influences every decision we make, from the messaging and imagery to the colors, layout, and calls to action.
2
Every person who lands on your website is trying to answer the same question: “Is this therapist right for me?”
We’ll help you write copy that speaks directly to your dream client through our copywriting framework and AI prompts. But great therapist websites are about more than great copy.
The best websites make people feel something before they consciously understand why.
That’s where design psychology comes in. Fonts, colors, photography, spacing, imagery, and layout all work together to create a sense of comfort, trust, and belonging before a single word is read.
3
Google. SEO. AI. Psychology Today. Referrals. Social media. These are all just ways to get someone to your website. What happens next determines whether they become your client.
We’ve worked with therapists who already had plenty of website traffic but very few inquiries. Within days of launching their new website, consultation requests started coming in… without changing anything else.
That’s why every website we build is designed to create connection, build trust, and make taking the next step feel easy.
Thoughtful messaging, intuitive design, clear calls to action, online scheduling, and HIPAA-friendly forms all work together to help more of the right people become your clients.
I had a wonderful experience working with Greg on a new website for my therapy practice.
I had some ideas about what I wanted, but his website design packet really helped me to identify more specific things I liked and didn’t like on other websites that I saw. He bounced a lot of ideas off of me and produced great results every step of the way.
He was supportive, helpful, informative, creative. I had never worked on a website or design before so this was a big learning curve for me. Greg walked me through every step, giving me a lot of guidance, ideas, and choice. He was very responsive. I am so happy with the finished project.
Chelsey Suttaby, LCSW
Therapist websites require a unique balance of strategy, psychology, and design. Experience matters when every decision influences whether someone reaches out.
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I built my first website in 1996, when the sound of dial-up meant you were about to enter the magical new world of the Internet. I fell in love with the idea that you could start with a blank screen and create almost anything.
Web design became my creative outlet, my passion, and eventually my career. As a self-declared perfectionist, that was a double-edged sword. I obsessed over every detail and couldn’t imagine anyone else being able to bring my visions to life.
It was the Goodman Creatives design team that finally showed me it was safe to let go of control.
Every day, this incredible group of designers, coders, and artists collaborates to create digital masterpieces. That’s the experience I want for you: a website that brings your vision to life in ways you never imagined possible.
Many therapists tell us, “I’m terrible at writing.” Staring at that blank screen and blinking cursor can be overwhelming: especially when you have no idea where to start.
Just because writing has been difficult in the past doesn’t mean it has to stay that way.
Sure, you may have evidence to corroborate your beliefs. But, what you haven’t had (until now) is someone to hold your hand and walk you through the process.
To help you overcome copywriting paralysis, we provide detailed templates, workbooks, AI prompts, a ChatGPT copywriting assistant and video guides for every page on your website.
Instead of trying to figure everything out yourself, let us take care of all the coding, creating, and caring for your therapist website.
That means you don’t have to worry about what platform to use (WordPress), what it looks like (you will love it), SEO, or updating the site when it goes live (you get lifetime updates and support). Whatever you need, we’ve got you covered.
From your first strategy session to launch day, we’ll help you demystify the process, make confident decisions, answer your questions, and keep the project moving forward.
Our goal is to remove the stress, simplify the process, and make creating your website something you actually enjoy.
Along the way, you’ll have access to:
Everyone stops and asks me who created my website.
To date, it is the most beautiful website I have seen anywhere! Greg is absolutely fantastic. Besides for being incredibly talented, Greg is prompt, professional, and always has the best suggestions for rebranding.
Masha Shapiro, LMHC
Founder of We Rise NYC
Your practice deserves a website as thoughtful as the care you provide.
Honest answer, that depends on you. If you already have clarity on your dream client and all your copy ready to go, I can have a new website live for you within a month.
However, most therapists need to do the foundational work first to create a successful therapist website design. That’s where my flagship coaching program comes in. It’s a mix of done-with-you and done-for-you. You can learn more here.
Yes and No …
Your website will be optimized for SEO from a technical standpoint. That means using code and technology that Google loves. It will load quickly on all devices and inspire people to visit multiple pages, which Google also loves.
However, unless you provide specific keywords that you want to use (or commission an SEO keyword research project), your website will not be optimized for them.
** Many clients choose to create their website without SEO and then hire an SEO agency later to optimize the keywords.
WordPress offers unparalleled customization options provide therapists with the freedom to create a truly unique and personalized online presence that aligns with their brand and vision.
Additionally, the extensive plugin ecosystem empowers therapists to enhance their websites with various features, from appointment booking to SEO optimization, ensuring an effective online platform for their practice.
The comprehensive content management system, SEO control, and scalability of WordPress make it particularly beneficial for therapists seeking long-term growth and the flexibility to expand their digital offerings in the future.
Furthermore, the sense of ownership and portability with WordPress ensures that therapists retain control over their websites, allowing for easy migration to different hosting providers or platforms if needed.
Ultimately, WordPress stands as a robust and versatile choice, particularly suited for therapists who value complete control, customization, and a strong foundation for their practice’s digital growth.
No one knows your dream client better than you. That’s why you will be the one writing your copy. However, if that thought intimidates or terrifies you, I’m here to help.
My coaching process gives you an exact formula and templates for writing copy for your website. Plus, I will read every word you write and provide feedback and suggestions. We can do this on Google Docs or with a live “copy editing video call” where we look at your copy together and improve it.
All you need to be willing to do is to write a first draft … no matter how rough and imperfect it may be.
No. I work exclusively in WordPress.
Yes! I have created hundreds of therapist websites in my career. You can find some of my favorites on my portfolio page.
Nope. Every website I create is done completely by hand.
I would love to!
Most therapy practice owners opt for my “No Worries” Website Management Plan, which includes unlimited updates and tech support for life. You can learn more here.
Honestly, I can … but you’re better off collaborating with me on your foundation and your copywriting. That’s the heart and soul of my flagship mentorship program (which includes a new website). Learn more here.
To be honest, no. You don’t need custom web design.
You could probably create a perfectly effective site on your own using Squarespace. Or, if you’re a therapist, our $97/month Therapist Themes website service might be a good fit.
However, if you’re ready to invest in a website that truly sets you apart in the crowd, then you need a custom website.
* and, because I’ll always be honest with you, it’s important to understand that any website is just the first step. Once it’s live, you’ll still need some mix of SEO and advertising to get people to actually visit it.
Quick answer: yes, your custom website will show up on Google. However, it might show up on page 42.
Until you begin the process of ongoing SEO, your website will remain unseen through organic (non paid) Google searches. This can be a DIY process (here’s a guide to get you started) – or, my SEO team can take care of everything for you.
With template-driven website design services (like Therapist Themes), your website shares certain design elements with every other website using that platform. Things like the way images are layed out or how the calls to action look.
With custom web design, every digital inch is created for you – with your dream client in mind. It can be whatever you want it to be. There are no limits except our combined imaginations. aka, limitless
While I do not offer recording or editing services, I do have a formula for creating videos for your therapist website, which you can follow for your homepage, about page, issues pages, modality pages, and more.
Get a therapist website you love
After filling out the form, you will be taken to my online calendar to schedule your phone consult.
The next onboarding session of the Profitable Practice Program will be announced shortly.
